Senior Executive who is results driven, strategic in financial and marketing planning, and has outstanding expertise in retail brand merchandising and customer driven product development.
Excellent leadership skills collaborating with all levels of associates including entry level sales to senior management positions.
Creating environment of empowerment and out of the box thinking which fosters "team" culture
Maximizes sales opportunities through marketing, brand insights and customer preference and needs, through internal and vendor partnerships
Expertise in collaborative development of trend right brand customer experience based on customer insight information from internal partners
Expertise in developing financial planning of supply demand planning and modeling of basic and replenishment key items. Purchasing and assortment planning.
Extensive experience and travel including developing customer profiles and positioning of brands, product line development, and direct negotiations of pricing, and production execution with overseas manufacturers
Achieves plans and goals through excellent communication and interpersonal skills with internal brand community
Identifies and develops new products through market research and customer insight information
Develops and executes integrated marketing plans
Collaborative with internal partners
Regularly provides strong verbal communication with key partners
Analyzes supply and purchasing demands
Strategic /financial planning
Reviews customer communication and feedback
Develops and delivers effective training materials
Shopko Store Inc. - Green Bay, WI
Buyer Ladies Classic Sportswear 10/2018- 4/2019
Developed and executed new Key Item Assortments for impactful merchandise presentations and key holiday events sales ie: Black Friday. Planned domestic and import assortments for Women’s RTW 2019.
Bonton Stores Inc – Milwaukee, WI
Divisional Vice President Director Product Development, 08/2017 to 06/2018
Drove sales to $70M. Executed and developed brand profiles and financial goals Ladies Ruff Hewn, RH Grey, Exertek Active, and Studio Works Swimwear. Represented +$150 M in purchases.
Maximized partnerships with key overseas vendor partners resulting in achievement of financial goals and introduction of new fabrications and techniques in product.
Achieved +3.3% ($4M) increase in GM rate 2017 while achieving sales goals.
Product Manager, 03/2015 to 07/2017
Drove sales and GM increases (+7%) for Ruff Hewn Brand Ladies and RH Grey.
Developed and executed the design/product development process with new design team members.
Senior Buyer, 05/2000 to 03/2015
Achieved largest volume($105M.) in Ready to Wear in company through focused assortment plans .Purchases of +$160M.
Planning and product development. Developed 50% of assortment in replenishment models and projected fill needs.
Awarded yearly and quarterly Presidents Awards for outstanding financial achievement.
Montgomery Ward's – Chicago, IL
Divisional Merchandise Manager, 07/1996 to 05/2000
Identified new business opportunities, developed and executed long term Strategies in both Intimate Apparel and Fashion Accessories through new trend right assortment mix, improved quality, new domestic vendor matrix, product development and direct imports. Replenishment models and fill projections.
Developed and achieved all seasonal financial plans for +300 nationwide stores.
Achieved volume $175M. Responsible for $225M in purchases
Education- East Carolina University- Bachelor of Science – Business Administration