ALISON CONNOR
Houston, Texas *****
281-***-**** ● adazbs@r.postjobfree.com
GLOBAL MARKETING AND COMMUNICATIONS LEADER
Versatile, articulate, dynamic communications professional skilled at managing a company's reputation as an asset. Comprehensive expertise in marketing communications, including international event planning and execution, internal and external communications, new product marketing and launch, media relations, and customer insights and experiences. Excellent written and verbal communication skills, works well under pressure, delivers on-time and on budget. International business etiquette from extensive involvement supporting worldwide teams and international travel.
AREAS OF EXPERTISE
• Global Event Planning, Management & Execution
• Brand and Product Marketing
• Global Communications
• Budget Preparation and Administration
EXPERIENCE
HP INC. (Hewlett Packard &Compaq) 1999- Present
Global Strategic Events Manager, 2016-present
Execute Tier 1 events on a global basis for the business groups and their customers. External events include Mobile World Congress in Barcelona and CES in Las Vegas. Internal customer events include end-to-end project management from strategic development to event execution.
• Interaction with executive leadership throughout project timeline, including keynote production and product launches.
• Secure $1.5M in sponsorship from external partners and managing those relationships.
• Manage budgets from several hundred thousand to more than a million. Consumer WW Launch Manager, 2012-2016
Recruited to be part of a new team to develop the premium lines (Spectre and OMEN) of consumer notebooks and desktops. Developed communications and marketing strategies using customer insights to bring new products to market, from product management to executing launches. Communicated and marketed product differentiators to product reviewers, sales force, ecosystem and alliance partners across the globe. Commercial WW Launch Manager, 2006-2012
Planned, executed and customized the launch of all new business notebooks in the global business organization, a multi- million dollar profit business. Worked with outside agencies on creating unique launch events and marketing deliverables both internally and externally. Planned and executed internal and externa meetings for employees and customers resulting in customer product satisfaction. Communications Manager, 2004-2006
Handled executive briefings, customer presentations, product launch materials and internal website for the world-wide Handheld iPAQ team.
ALISON CONNOR
Houston, Texas 77070
281-***-**** ● adazbs@r.postjobfree.com
Project Manager – Multicasting and Streaming Media, 2003-2004 Implemented Webcasting and Streaming Media Service for internal employees globally. Developed project plan to implement webcasting and multicasting to enable employees to view streaming media. Organized and managed team to install software to be utilized by the network.
Corporate Public Relations Manager, 2002-2003
Positioned HP as a corporate leader and global citizen. Developed communication strategies and execution teams for global sponsorships, philanthropy and education.
• Managed the implementation of the communications strategy associated with the largest merger in the tech industry.
• Consulted senior leadership on high level media opportunities resulting in strategically placed national media.
• Prepared senior leaders for global press interviews and speaking engagements prioritized national speaking engagements and provided all support materials.
Business Television Network Manager, 1999-2002
Managed the global internal business television network by consulting, producing, directing and executing events. Planned and executed CEO All Employee worldwide communication broadcasts to 77,000 employees ADDITIONAL EXPERIENCE
Baylor College of Medicine, Houston, TX TV Producer, Healthline American Heart Association, Houston, TX Communications Director, Gulf Coast Council KBTX-TV CBS, Bryan, TX Anchor / Reporter
EDUCATION
Certificate of Completion - Masters in Communications, Purdue University Master of Business Administration (MBA), The University of Phoenix Bachelor of Journalism, The University of Texas, Austin PROFESSIONAL AFFILIATIONS
The Periwinkle Foundation, Board Member
VOLUNTEER AFFILIATIONS
Camp Periwinkle, Camp Counselor
Mandolin Village Homeowners Association, Board Member