Social Media Digital Marketing

Summary

Paid Media Strategist with over ** years’ experience driving results across various industries and business units (BU’s). Excellent hands-on experience developing Go-to-Market (GTM) campaign strategy, digital sales and project management across North America.

Professional Experience

IBM (2011 till 2019)

Over 7.5 years’ experience with one of the largest IT technology and consulting organizations. Led Campaign planning, digital, paid media responsibilities in various capacities across BU’s and industries, across geographies.

Paid Media Strategist, World Wide - Hybrid Cloud (Digital Business Automation Campaign) (June 2018 to June 2019)

Responsible for generating paid media ( Content Syndication, Paid Search, Paid Social, Programmatic, webcasts) responses to achieve quarterly and yearly pipeline and revenue targets through paid media channels. Lead paid media strategy, execution, optimization and reporting for campaign planning. Manage cross-functional teams like external media agencies and internal teams (search, social, web-optimization and analytics) to ensure seamless delivery of activities and optimization to achieve campaign objectives.

Leverage and engage CHQ paid media subject matter experts to assist in higher level media planning strategy, using best practices (IBM and industry standards) and enablement for new and existing systems/tools specific to paid media reporting and optimization.

Adhere to the standardized media KPIs/metrics to measure performance.

Consolidate and manage paid media budget strategy

Provide guidance to ensure assets match media channel in format, messaging in accordance with creative best practices

Digital Marketing Strategist, North America- Hybrid Cloud (Developer/ Devops Campaigns) (April 2015 to May 2018)

Led GTM digital strategy planning and management for Hybrid Cloud campaigns in North America. Managed POE activities with the agency, web production, and social media teams to build pipeline and create revenue.

Lead digital metrics reporting and analytics leveraging available tools and dashboards; identify issues and perform root cause analysis.

Perform client journey analytics for key web pages.

Monitor and resolve data and response flow issues using tools (CDPM, MAT, UNICA, Beckon, Sunrise).

Campaign Planner, North America – Mid Market Program (Oct 2011- March 2015)

Responsible for quarterly plan/strategy, execution and reporting for Social Business and Tivoli Storage Manager Campaigns to target the IBM North America customers through different POE activities (content syndication, proactive tele, webcasts, emails, events).

Both campaigns exceeded their targets by 133%.

Managing external agencies on a day-to-day execution for paid media activities.

Worked closely with Lead Development Representatives for enablement and provided guidance for tele buckets, audience, assets etc.

Early Experience

ASUS Technology Pvt. Ltd., Product Marketing - Smartphone (April 2008 -Sep 2011)

Responsible for quarterly integrated marketing and communications plan, effective budget utilization with revenue and sales target. Overall brand communications and management in India with focus on major metro cities. Consistent brand building campaigns and ensuring compliance with global positioning.

Conceptualization and complete execution of all internal & external events in the company including conferences, product launch, mall activations, channel meets, press meet etc. Overall coordination and negotiation with external agencies.

Spearheading the “Go to Market” strategies with new products in India. The launch campaign included Advertising( Print and TV Commercial), Online Marketing Programs, Retail visibility drive, POS, Enterprise sales kits, Enterprise direct mailers, Solution collaterals, Series of roadshows, Outdoor hoardings, PR etc.

Handling a team of six marketing specialist’s across the regions for the overall Indian Point of Sale Program.

Conceptualization and complete execution of the new products launches with PR agencies. PR agency selection, Identification, Negotiation and ensuring product gets maximum coverage through print, electronic and online media.

Agilesoft Technologies, Business Development Manager (June 2005- March 2008)

Responsible for business strategies to achieve targets for EMC, Computer Associates and Sybase software’s. Developing relationships with key decision-makers in target organizations for business development.

Source new clients using cold calling, direct sourcing, web activities, and business networking.

Maintain client standards through on-site weekly meetings to discuss and implement performance improvements.

Managing activities pertaining to negotiation/finalization of deals for smooth execution of sales.

Seth Services, Business Development Executive (June 2004- May 2005)

Responsible for business strategies to achieve targets Audit Command Language Software(ACL). Identifying prospective & potential clients, generating business from new accounts and developing them to achieve targets & consistent profitability. Initiating and developing relationships with key decision makers.

Organized and presented business assurance summits to finance and auditing professionals for ACL.

Designed and arranged all data and software used by Corporates, BPOs, Banks, and PSUs through direct sourcing, web recruitment activities, and business networking.

Extensive experience in providing software services to Corporates, Banks, BPOs, PSUs.

(Clients : Maruti Udyog, Nestle, Benetton India, GAIL, Oriental Bank of Commerce, Exl Service, Sir Ganga Ram Hospital, Apollo Tyres, Wipro, Infosys, Ajay Sethi & Associates, Sahni Natarajan & Behl etc.)

Education

Master of Computer Applications (Class of 2004)-JSS Academy of Technical Education, Noida

(65%)

Bachelor of Science (Class of 1997) -St. John’s College, Agra (59%)

Alok Indolia

+91-844******* ************@*****.***

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