Social Media Account Executive

Linda J. Hinkle

Palm Harbor, FL *****

www.linkedin.com/pub/Linda-Hinkle/11/444/286

832-***-**** Cell ***********@*****.***

Qualification Highlights

Experienced Marcom professional with successful account/project management expertise as well as extensive sales, writing, editing, and research experience

Highly skilled in traditional and digital editorial and production management, sales, PR, social media, advertising, media relations, and customer service

Team-, deadline-, and detail-oriented; productive, organized and creative communicator

Professional Experience

Owner, Hinkle Communications, Houston, TX and Palm Harbor, FL, May 2010 – Present

Write and edit ads, articles, blogs, books, case histories, product overviews, policies, proposals, resumes, sales collateral & web copy for local & international businesses

Promote business development efforts through project management, social media, telemarketing, sales prospecting, brand management, and digital marketing

Account Executive, Heron Publishing, New Port Richey, September 2016 – January 2018

Sold advertising for annual chamber publications, exceeding sales goals each time

Coordinated graphics & photography with clients and designers and wrote ad copy

Proofread publications and wrote and edited copy for chamber publications

Business Development Representative, Fleetmatics, Clearwater, June 2015 – May 2016

Sold SAAS GPS tracking solutions for businesses of all sizes that provided numerous insights into their mobile workforce, enabling them to reduce operating costs, increase revenue and improve customer service

Achieved Century Club in the 3rd full month and received all “fast start” bonuses

Used Salesforce to sell GPS tracking software in an 8-state region by cold calling SMB decision makers in numerous industries

Program Manager/Conference Producer, IQPC Exchange, Tampa, June 2013-May 2014

Created two successful launch business events that exceeded attendance and sponsorship revenue, produced profit and $600K revenue for startup office

Conducted commercial viability research with C-suite/VP-level executives of Fortune 1000 companies in multiple verticals by obtaining insights and analyzing data provided by SMEs, thought leaders, technology solution providers, and industry white papers

Created and wrote program agendas/abstracts while recruiting executive-level speakers for multiple events and updating content management system (CMS)

Account Executive (Contract) at Raymond James, St. Petersburg, FL, December 2012 – April 2013

Managed 50+ marketing collateral projects during Morgan-Keegan acquisition and ensured the maintenance of brand standards

Responsible for client communications, proofreading, project management, print quotes, quality control and coordinating deliverables with graphic designers and compliance

Communications Manager, University of Houston College of Optometry, Houston, July 2007 – April 2010

Increased # of new patients by 11.5%, bringing preferred new and former patient percentages in line with industry standards during the economic downturn

Supervised graphic design, media relations, and photography staff

Managed all PR, media buys and community relations projects and assisted Development Director with various donor-related development projects

Co-Owner, HT Business Solutions, LLC, Houston, August 2005 – June 2007

Hired, trained and supervised all vendors and contract staff for publishing business

Responsible for web site and ad sales copy, business development, marketing, operations, and channel acquisition for a weekly consumer publication

Freelance writer/editor for local and international businesses

Sr. Marketing Communications Specialist, St. Luke’s Episcopal Hospital, Houston, April 2000 – July 2005

Account Executive for seven service lines and contributor to hospital’s marketing, advertising, web-based marketing programs; member of System merger communications team; departmental coordinator for internal and external communication projects

Media Relations Coordinator during crisis communication events (ex: 9/11, TS Allison)

Communications Director, Rector-Duncan & Associates, Austin, Texas, September 1996 – April 2000

Managing Editor for nine trade publications and managed non-profit budget and board

Supervised development of web site, membership directory, volunteer committees and presented workshops at regional leadership conferences

Coordinated work of freelance editors, staff designers, volunteer SMEs, and ad sales reps

Worked in various PR/Marcom/Media Relations roles for Gibbs & Soell, University of Houston, Tenneco Gas, Memorial Hermann Health System and McCaw Cellular from 1986 - 1996

Education & Computer Skills

MBA, Marketing, University of Phoenix

B.A., Journalism, University of Houston

Certification, International Ghostwriters Association

APR Certification, Public Relations Society of America

Proficient in MS Office, Salesforce, SharePoint and Social Media

Awards

Lone Star, “Innovator” Magazine, Houston Press Club

Excalibur, “Prescriptions for Health,” Mktg Consumer Products & Services, PRSA

Gold Academy, “Blitz” PR Campaign, Academy for Health Services Marketing

Community Involvement

Served on various local and regional boards/committees for Tampa Bay Ad Fed, TMC PR Council, Cancer Society, Heart Association, PRSA, and Tenth District Ad Federation

Crisis hotline phone counselor for five years

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