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Manager Marketing

New Delhi, Delhi, India
November 09, 2019

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Rajeev Gulati

Career Summary

Started very raw with the leather industry & grew as a responsible Merchandising Manager over the years.Have developed new opportunities into monetary business and have fair knowledge of the product and trends. Expertise in Sourcing,Planning,Merchandising and Manufacturing of all kinds of Accessories & Garments.

Career Objective

As an established Merchandising head understand the requirements of the buyers and agencies and creating opportunities and converting them into turnaround ventures. Working in a top fashion merchandising industry and exhibit skills to achieve business goals of the company.

Core Competencies

Extensively familiar with the product merchandising, budgeting, range planning, sourcing, negotiating trade terms and product development.

Working for generating new business opportunities & sourcing best resources from the market.

Good sourcing network which helps in continuous, intensive and creative method to promote sales by introduction of new products.

Dealt with various tanneries for development and manufacturing of leather and accelerated work with standards and timely delivery.

Working on shaft floor to enhance the output and dealing with various methods of easy & faster results.

Excellent organizational skills. Able to put in new vendors with repute & quality work.

Professional Experience

Currently working with Guruman Fashions P.Ltd. as Production & Marketing Manager responsible for accounts like Tesco, H&M,Matlan, New Look & River Island.Looking after production and development for Leather Accessiories range and offer part to buyer with latest trends. Taking care of the belt division solely i.e. Marketing & Production. Joined Guruman on Feb. 2014 & here since and till date.

Prior to this have worked with Orion Conmex also for a year and half as MM looking after their Accessories division.

Merchandising Manager Feburary 2007 – September2011

Century Overseas New Delhi

Responsibility handling entire spectrum of functionalities in the accessories division with marketing & sourcing and key responsibilities include, Liasoning with the buyers for price & development of the product.

Taking care of day to day functions of the merchandising team and creating new business opportunities and there execution.

Planning the day to day procedures with all the departments like cutting, store, leather sorting and dispatch of the goods.

Developing new ranges for the existing customers keeping in mind latest trend with the designers, keeping track of there requirements with regularly through presentations.

Supervision of inhouse procedures for efficient & smooth manufacture of the style on line and delivering the quality product.

Accountable for the divison for achieving the targets with marketing skills and business development. Currently handling business worth 22 Crores.

Handling prestigious buyers like Debenhams,Zara,Monsoon,Dunes,Next,Nordstrom,H&M, Noedstrom, etc.

Took part in the Intl. fairs like APLF and developed new clients like Saddler,Jofama.

Achievements in Century Overseas

Increase in business with creative & marketing skills.

Flawless running of the organization with people development.

Improvised the productivity level with better planning.

Gained trust of international buyers through innovative ideas and presentation skills.

Asst. Merchandising Manager March 2003 – Feb. 2007

Alpine Apparels P.Ltd. Faridabad

Worked with a team as team leader taking care of accounts like Mexx,,Monsoon,Debenhams along with also taking care of Belts production.

Responsible for belts division for production not only of team accounts as well as for the total account doing belts. Handled production capacity of over 30000 belts monthly along various labels.

Achievements at Alpine

Constantly achieved the set targets for both sales and output.

Established the belts division and generated operational opportunities.

Took care of the budgeting & work allocation of the unit.

Managed to generate business worth INR 8 Crores independently.

Production Manager April 1997 – November 2002

Drishti Apparels Gurgaon

Joined as fresher with the company & established as a production head with time. Took care of the merchandising part too and worked with buyer like Gap Inc.,Triburg and S.D Apparels.

Handled entire production and also daily requirements of material sourcing, cutting and dispatch of the goods. Handling an output of almost 1000 pc garments a day.

Had responsibilities like ordering of leather and related articles for the garments and taking care of inspections.


B. Com from U.P. University

Schooling from J.D. Tytler New Delhi

Personal Details

Date of Birth 05th December 1971

Contact No. 099********


Mail Id.

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