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Social Media Digital Marketing

Hilton Head Island, South Carolina, United States
November 07, 2019

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** ****** ****** *****

Bluffton, SC 29909

C 843-***-****

Search Engine Marketing professional with 20 years of experience developing, implementing and executing Internet Marketing plans. A dynamic, motivated leader with exceptional management, Marketing and analytical skills who thrives on challenges and has a true passion for SEO.


Wunderkind Consulting LLC. - 05/11 – Present


Consulted on various internet properties to enhance SEO presence

Conducted site audits, penalty evaluation and recovery, provided recommendations on/off site to improve organic positioning, traffic and revenue. - Digital Ecommerce SEO Agency

o Technical site audits, training and social media consulting - Direct Marketing & Web Development company

o Site audit & recommendations for site architecture, content and meta tags - App which creates customized cards for special occasions

o ASO, tracking and competitive analysis - People search engine specializing in social profiles and data collection

o SEO & penalty recovery. Increased traffic 1.5M monthly unique visitors to 10M+ over 2 years - Custom couture clothing for women and children

o Site audit & technical recommendations, on page optimization - Recipe site with social sharing

o Site audit, meta tag creation and technical recommendations - Non profit organization against child labor

o SEO consulting and PPC management - Event & wedding planner based in LA and Vegas

o Full service SEO consulting & PPC Management - Home security ecommerce site

o Consulted on site redesign and consolidation of several related sites

Test Drive Inc. – 10/15 – 9/16

Director, Digital Marketing

Managed 3rd party digital Marketing vendors

Optimized website using SEO best practices

Implemented strategy for PPC and lead acquisition

Managed and guided content creation

Worked closely with designers, graphic artists and programmers to improve user experience

Bel USA – 9/14 – 9/15

Director of SEO &

Responsible for managing and implementing all SEO initiatives

Managed social media team, SEO coordinators & worked with PPC team

Implemented strategy for increasing traffic, CTR and conversions rates

Worked with vendors to execute promotional campaigns and contests

Routinely conducted forensic SEO audits and provided recommendations to tech teams

AMP Search Engine Partners LLC – 2011 – 2015


Created and managed several affiliate websites related to tobacco and electronic cigarettes

Developed social media messaging via Facebook, Twitter and Google

Implemented strategy for increasing CTR on coupon/review pages

Worked with vendors to execute promotional campaigns and contests

Managed designers, graphic artists and programmers to improve user experience

Generated 500k + in profit over 2 years

CustomInk LLC. - 6/04 – 5/11

Marketing – SEO Specialist

Managed and Optimized PPC campaigns

Spearheaded new SEO initiatives (shopping feeds, niche pages, blog creation)

Developed marketing analysis reports for positioning, A/B testing and revenue generation

Worked through several site re-designs to improve site optimization

Created, tested and analyzed 500+ static pages for NSO

Launched and managed new affiliate program through Linkshare

Developed aggressive link building campaigns and sponsorships to improve site trust/authority

Identified and initiated marketing campaigns for new channels (Radio, Print)

ESM Holdings, Inc., - 11/02 – 6/04

Online Marketing Director

Managed and implemented all marketing initiatives for: Multiple websites in the tobacco industry

Email Management: Created, deployed and tracked bi-weekly email promotions to 100,000+ subscribers

Affiliate Management: Implemented and managed 3 affiliate programs. Recruited and managed support for 300+ affiliates. Researched and networked with partner sites

Search Engine Optimization: Optimized web content and copy, re-designed site architecture and tagged sites for positioning. Managed relationships with Google, Yahoo, Inktomi and MSN

Achievements: 1st place positioning for “cigarettes” in Yahoo, MSN and Google

Product Manger

Managed 1600+ SKU’s for three E-commerce websites with annual sales of 50+ million

Ordered all products through vendors and distributors

Reconciled multiple monthly warehouse inventories

Researched market demand for new products

Implemented and maintained pricing strategies

Customer Service Manager

Managed Customer Service team of 20+ people Responsible for all aspects of the center operation: cost per hour, call per hour, cost per call, center moral, employee retention, development of training materials.

Managed a three person supervisory team

Directed company’s customer relationship management objectives to include: customer retention, reward and loyalty programs, viral marketing, cross-selling/up-selling techniques, product and service satisfaction.

Digitel Services Inc. - 2/99 – 10/02

Online Marketing Director

Supported 30+ clients with online marketing

Managed all marketing campaigns

Formulated and revised web content

Provided clients with Search Engine Marketing to include PPC, CPM, CPA and CPS campaign models.

Tracked, analyzed and optimized all campaigns to maximize ROI

Clients included: Wilson Sporting Goods, The Breakers, The Melrose Company, Marriott, and Holiday Inn

Production Manager

Managed the production of 40+ websites from inception to completion

Acted as a liaison between clients and the production team to ensure deadlines

Updated and maintained websites :,,,,,,


• Over 15 years of hands on experience optimizing websites

• High-level proficiency in SEO Analysis (Omniture, Coremetrics, Google Analytics, etc)

• Expertise with a variety SEO tools (Brightedge, Open Site Explorer, Screaming Frog, Ahref, Majestic, Webmaster Tools)

• Ability to work inter-departmentally with marketing, PR, design, product, and engineering

• Strong data-driven marketing approach

• Superior knowledge of SEO best practices regarding keyword research, on-page optimization, link building

• Expert with WordPress, Joomla and various CMS platforms

• Knowledge of HTML, Java, and CSS


BS in Marketing, Clemson University, 1995

Active member of Search Engine Marketing Professionals Organization (SEMPO)

References available upon request

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