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Sales Enablement & Operations

Uxbridge, MA
November 04, 2019

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Rene Fuentes

*** ******** ****, ******** ** 01569 Mobile: 978-***-**** Technical and Business: Sales Force.Com (SFDC), SAP By-Design, Siebel-CRM, Project Management Certification

(PMP), SCRUM, Green/Black Belt, Six Sigma, Confluence, Jira, BI Databases, Informatica and SAP Hana business reporting, MS Office Suite (Excel, Power BI, Word, PowerPoint, SharePoint) Smartsheet, Specialties: Hands-on, in-depth Sales Operations Management, Sales Effectiveness, Sales Enablement, Data Analysis, Financial Planning and Forecasting with KPIs Metrics Reporting, Analytics, Customer Intelligence, Customer Relationship Management, Quality, Business Applications, Customer Satisfaction Advocate.

Motivator - Communicating goals and objectives while gathering team consensus

Effective Speaker & Lecturer – Delivered presentations to External customers, peers, and senior leadership

Coach – Development of staff from various levels of seniority, age, culture and socio-economic backgrounds

Educator - Created over 25 global training sessions, as well as recorded Pod-Casts and HP Sales Radio’s

Results-Driven - Drive for ROI, accuracy and accountability in managing operational goals and documentation

Multitasker - Flexible to changing priorities and demand, not losing sight of what is needed

Communicator – Fluent in both Spanish & English

Remote – Effective at working-from-home for over 12 years Professional Experience


Seasoned Sales, Services, Marketing and Program Management (PMP) operations senior enablement principle with experience leading and motivating sales, marketing, and services professionals to meet and exceed revenue with customer satisfaction goals. Seasoned highly organized leader, results-driven program & project champion with the motivational skillset to build cohesive teams for large scale global programs. Recognized for interacting with all levels of the organization, including the Executive Team, Finance, Partners, External Suppliers and Vendors. SKILLS & QUALIFICATIONS

MassMutual Springfield MA

Advance Senior Program Manager (IT) July 2019 – September 2019 (Contractor)

Program led efforts for New SAS: Sales Force Marketing Cloud.

Partnered with both Business and IT Senior Executives along with Product Owner and SCRUM team, on day-to- day planning of requirements, risk, deliverables and schedule.

Validation and consolidation of cross teams’ (SCRUM) deliverables, status, vendor relationship Medtronic / Heartware ( Merger ) Framingham MA

Global Sales Operations FPA April 2017 – May 2019 (Contractor)

M&A Sales operations Lead, integrating global legacy data into regional go-forward environments

Business Liaison to Global Finance, Supply Chain, IT, Application Developers and supporting teams

Establish Business Unit into SFDC (Classic & Lightning); requirements, use case, UAT, training, deployment

Leading SFDC organizational Management of Change (MOC) for Americas Business Unit

Enablement Business owner; Analytics, Global Sales Quarterly Quota planning, Daily Performance reporting, Compensation measurements and execution, Commissions, Historical view, Account intelligence

Power user of Informatica and Business Objects (SAP Web Intelligence), Power-BI, SFDC Dashboard reporting Riverdale Mills Northbridge MA

Global Sales Strategy and Enablement Manager May 2016 – March 2017 (Contractor)

Responsible for Sales organizational goal of $2.9M monthly revenue

Go to Market Strategy, improved operational performance growing pipeline by 55% via sales effectiveness and collaboration, leveraging SAP Business By Design and Data Collection

Manage Field/Inside sales and customer support teams; quota, shipments, escalations, pricing, sales strategy Rene Fuentes 584 Chocolog Road, Uxbridge Ma 01569 Mobile: 978-***-**** Hewlett Packard Sutton Ma

Global Sales Enablement Strategy, Business Development Manager July 2013 – Feb 2016

Lead sales business processes, establishing consistency and legal compliance across multiple Business Units and Segments with best practice sharing, benchmarking, standardization, and performance optimization

Drove Sales Enablement and program management activities tied to pipeline effectiveness

Directed organic global sales processes and pipeline performance, resulting in more than $1.5B Pipeline growth

Global Systems development, program planning and reporting, focused on new business development

Persuaded over seven distinct internal product and services efforts into one common approach, impacting over 4000 sales professionals coordinating vendor’s deliverable with global industry compliance and cost reduction Hewlett Packard Sutton MA

Global Technology Services Annuity Sales Operations Management 2010 – 2013

Developed, Program Managed and implemented policies and procedures impacting over $500M in renewals

Implementing an off-shore analytical team of 30 members

Operationalized Global Contract Renewal: a process simplification resulted in cost reductions

Centralized 4 independent Technology Services Lead Generation programs impacting over $600M of revenue Hewlett Packard Sutton MA

Global Financial Services Industry (FSI) Solutions Manager 2007 – 2010

Unified WW FSI Solutions into one holistic execution arm, improving effectiveness, while increasing communications of new industry solutions. Key WW Liaison for merged business (EDS & HP) into one sales discovery approach

Created and delivered Customer Executive presentations, roadmaps and consulting recommendations

Oversaw and drove growth in portfolio of programs in “Payments, Core Banking, and Property and Casualty/Life Hewlett Packard Sutton MA

Director of Operations Customer Knowledge Management Analytics 2002 - 2007

Strategically planned and tactically executed a portfolio of 12 Corporate Global Initiatives and programs

Directed a staff of 5 program managers, business architects and top gun project leaders and extended staff

Increased Improvements on $12M+ of operational expense, including Market Intelligence vendors as D&B, Harte Hanks and others globally. Improved contents while simultaneously decreased expenses by $900K in 1st half

Established Customer Mastering Governance council, accelerated cross company decision making processes

Spearheaded a global centralized approach for obtaining customer information. Resulted in a Corporate Wide Customer Mastering solution approach for Sales, Services, Ordering & Enterprise Data Warehouse. Enabled integration of over 50 customer mastering assets into one holistic mode, retiring legacy SAP Masters

Designed and Directed Global Data Quality process, resulting in a centralized offshore (India) center of expertise of over 100 members. Reduced CRM quality issue by 35% in AMS in less than two quarters North America Compaq Computers Littleton Ma

Other Selected Professional Contributions

Planned, designed, UAT and implemented North Americas Call Center Siebel CRM sales operational processes

Key implementer of Compaq’s North Americas Customer Advocacy center

Generated over $1.5M in savings by consolidating and redesigning business processes

Service Management of $6 million revenue volume, 16 direct reports, and support of 65-member sales/service.

Restructured group, improving collaboration with sales, sales support, team performance, and client satisfaction, Achieving 10% top-ranked district in the nation (Customer Services Satisfaction Award) Education

Eastern Nazarene College Quincy, MA Masters of Science – Business 2005

• The Outstanding Graduate Student Award GPA 3.95

Project Management Institute Worcester MA PMP Certification SCRUM (SFC) Certification VMEdu (

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