Medical Devices, Marketing, and Sales management

Andy Alfy

**** **** **** **. ***********, ON. Tel: 416-***-**** - Email: ****.*******@*****.***

https://www.linkedin.com/in/andyalfy/

Medical Devices, Pharmaceutical, and Consumable industries Good day,

I am a Professional executive, holding a master’s in business administration - MBA, together with bachelor of Vet. Science and more than 10 years of medical devices marketing, sales, business development, target marketing, and lead generations experience

The following are some highlights of my qualifications, and Skills: o Developed and executed a successful sales & marketing plans including; sales tools, competitive positioning, product messaging, tradeshow display, etc o Prepared product launch forecast, with considerations of market dynamics across my region o Offered strategic guidance to sales & marketing team in the development of marketing collaterals o Excellent written, and verbal Communication and presentation skills o Works independently, or in a team with strong influencing skills o Critical thinking, and problem-solving skills

o Excellent Project management, and organizational skills o Clear Understanding of marketing processes

o Excellent computer skills in Microsoft Office

o Successfully Led cross-functional teams

Achievements, and Experience

• Identified emerging trends and insights with new innovations

• Managed business leadership priorities of projects and requests

• Managed ongoing operating performance, plans and budgets

• Managed partners and service providers

• Partnered with KOL’s to deliver value added education to health care professionals

• Owned the relationship with the leadership commercial customers

• Identified and supported key conference and association meetings

• Worked with, and managed all medical distribution partners

• Created innovative programs and identified opportunities led to 30% growth of portfolio I feel confident that an interview would demonstrate that my marketing management expertise would be an excellent fit to that position.

I may be contacted by telephone at +1-416-***-**** or by e-mail at: ****.*******@*****.*** Thank you very much for your time and careful consideration and I look forward to meeting you soon. Sincerely,

Andy Alfy

Andy Alfy

5535 Glen Erin Dr. Mississauga, ON. Tel: 416-***-**** - Email: ****.*******@*****.*** https://www.linkedin.com/in/andyalfy/

Medical Devices, Pharmaceutical, and Consumable industries PROFILE SUMMERY

o Highly Accomplished Operations and Business Manager, with extensive experience in the healthcare arena o Experience in Revenue Generation, Bottom Line Results, Business Development. o An ethical and trustworthy professional, who as an effective communicator inspires trust, confidence and respect, Comfortable working across organizational functions, to eliminate silos, promote congruency and holistic goal achievement.

o Specialties: Strategic Business Planning, Profit and Loss Management, Management and Team Building. o Performance Key Competency Assessment, Price and Major Contract Negotiation, Customer-centric Leadership, Sales Compensation Plan Development, New Business Development, Sales Training. o Excellent management, analytical, organizational, and people skills, Successful in both start-up and turnaround management roles

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

Pensar Medical - http://pensarmedical.com

Sales & Marketing Manager / Consultant: Ontario, Canada Jan 2016 - Present

o Successful new product launch into 3 new markets o Product launch, and huge Sales growth in one year - 2018 (from $10,000 to $150,000) o Establishing a new distributors network with an aggressive sales plan for 2019/2020 ($500,000) o Working on the product registration with Health Canada o Introducing the brand to some of the key hospitals in the GTA, ahead of the product launch CIMS – Canadian International Medical Supplies / Home Health Care Sales and Marketing Manager: Toronto, Ontario, Canada July 2012 – Jan 2014

o Over achieved sales targets, with excellent margins o Generated new business and effectively maintained the existing customers and accounts. o Organized and coordinate customer education events, for nurses, doctors and other health providers. o Further developed outbound sales strategies, building industry relationships and referral networks o Expanded all sales and marketing activities to increase turnover by 25% o Promoted a high degree of awareness of products, services and programs in targeted retail stores Coloplast - https://www.coloplast.com

Regional Marketing Manager: Dubai, UAE / Gulf Region / Copenhagen, Denmark Jan 2014 – Jan 2015

o Droves the revenue growth 20% with pricing and profitability review of all business areas o Monitored and influenced the market dynamics in the region (reimbursement / competitors / customer group levels / government, and KOL’s)

o Two successful new product launches, led to 30% growth of revenue o Four Successful customers ‘Physician/Nurses’ and patient education events Andy Alfy

5535 Glen Erin Dr. Mississauga, ON. Tel: 416-***-**** - Email: ****.*******@*****.*** https://www.linkedin.com/in/andyalfy/

Medical Devices, Pharmaceutical, and Consumable industries HARTMANN AG - https://hartmann.info/en

Regional Marketing Manager: Dubai, UAE / Middle East / Heidenheim, Munich, Germany Oct 2003 – Feb 2009

o Huge business growth from annual revenue of 2 M USD to 12 M USD in 5 years o Setup the marketing strategies for the region and improved turnover o Prepared partnership and strategic agreements

o Proposed actions to improve activities

o Organized seminars, symposia, clinical studies, promotional campaigns, and trade shows EDUCATION & PROFESSIONAL DEVELOPMENT:

MBA - Master’s Degree in Business (Major in Marketing & Finance) International University of Missouri, U S A

B.V.Sc. - Bachelor degree of veterinary medicine & science Foundations of General Management

Macquarie Graduate School of Management Sydney, Australia Field Sales Management

Merlin Training and Development Institution, London, UK Professional Sales Training

TACK International, Cyprus

Reference available upon request

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