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Manager Marketing

October 22, 2019

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Edmund Chawira

Borrowdale. Harare. *****. Zimbabwe

Mobile: +263********* Email: Profile:

Marital Status: Married Passport No: FN105294 Dependent: 1 Drivers License: ZW/SADC

Career Summary

Edmund’s career is summed up as below

Sound knowledge and skills in building scope for ease of doing business environments and attainment of enterprise competitiveness at national and global levels.

Solid knowledge of research techniques into global commodity and services market with an in depth grasp of bi lateral and multilateral trade agreements, NTBs and barriers to trade, distribution channels and country trade legislation and implications on trade patterns

Experience in drafting policy positions and implications for different stakeholders

An expert at stakeholder management, diplomacy, communications and reporting

A leader with entrepreneurial skills, capable of harnessing team effort towards stated visions. Has successfully managed teams with diverse skills sets and from different cultural backgrounds.

Experienced in multiple segments of private sector operations management, public sector and financial management. Superintended over private operations for both start-up and ongoing entities with Board level responsibilities for over 20 years. Sound knowledge of quality, energy management, productivity improvements and environmental systems.

Polished marketing, business development and conceptualising skills and able to address challenges and identified client needs.

Over 6 years consultancy and advisory experience in private sector transformations, performance improvements, start-ups and the development and government sector

Financially astute and managed budgets in excess of US$ 180 million per annum and with a sharp eye for risks and impact

Sound knowledge of the operations and workings of funding, donor agencies and international financiers.

Edmund holds an MBA, BSc Economics degrees and various post graduate qualifications from reputable global institutions with excellent grasp of English, local languages such as Shona and Nyanja, conversational French and computer languages.



University of Wales, United Kingdom

Thesis- Effective Crisis Leadership in the Aftermath of Dollarization in Zimbabwe)


BSc (Hons):

Economics, University of Zimbabwe



Professional & Trade Courses

Post Graduate Diploma in Management, University of Zimbabwe

Strategy, International Trade, Managing and Sustaining Growth, Managing Quality, Marketing, Corporate Governance, Project Management, Performance Evaluation and Management, (Harvard Business School; Kellogg Business School; TDI Ireland; BC Berlin Germany; TIPS Australia.



PhD Candidate:

Doctor of Business Administration

In progress

Cer Certification

Achieving Top Line Growth : Kellogg Business School USA

Driving Organic and Inorganic Growth: Harvard Business School USA

Leadership: BC Berlin Germany

Export &Market Promotion Strategies: TIPS Australia. (Trade and Investment Promotion Services )

International Trade and Development Practices: TDI Ireland (Trade Development Institute of Ireland)

Management Excellence: CGC South Africa (Credit Guarantee Corporation of South Africa )

Export Marketing: Mandel Zimbabwe

Executive Development Programme: University of Zimbabwe








Memberships and Alumni



Institute of Directors Zambia

Institute of Marketing Zambia

Institute of Exports

Harvard Business School

Kellogg Business School

Career History

Jan, 2012-Current: Managing Partner-ETC Associates (Zimbabwe). (Advisory/ Consultancy)

Provides advice on strategic business modelling, performance improvement, growth and investment options and opportunities and funding structures. Initiates and guides business process analysis, financial analysis, risk analysis and research to ensure going concern status and or meeting and exceeding of economic, social, ecological and environmental objectives.

Undertakes due diligence and offers remedies on legal, regulatory, compliance, environmental and legislative frontiers. Provide evidence based recommendations to enterprises on international best practices and assists in setting up metrics for measuring and improvement of performance.

Provides advice in visioning, policies on trade facilitation, ease of doing business, enhanced enterprise competitiveness and methodologies aimed at driving uniformity of thinking within businesses and assists in building consensus on critical issues. Provides advice on building lasting organizational identities and cultures.

Identifies and recommends stakeholder interface platforms and appropriate management responses.

Resident Advisor to Rwanda Development Board (Kigali) on framing an improved and competitive ease of doing business, achievement of local enterprise competiveness, strategic use of national and global trade information as a key tool to grow exports and GDP, value chain beneficiation, capacity building and setting up a self-sustaining branded Trade Information Centre with a global reach funded by AGI (Jan,16 ongoing)

Jan,2000-Sep,2011: Chief Executive Officer - SMM Holdings t/a TAP LTD (Zambia)

(A Diversified Construction Products Manufacturing, Trading, Waste Management, Real Estate and Financial Services Co., employing +500 people)

Successfully agitated for adoption of Board resolutions on strategic decisions pertaining to business strategy, sustainability, growth and investment options and increased organizational value and profiling. Superintended over the financial health, asset management. Crafted policies to reflect the changing business climate, and address its economic, social, ecological and environmental interfaces and its compliance to same.

Championed policy implementation and guiding and coaching staff and Board Members in their interaction with its economic stakeholders.

Acted as the Chief spokesperson for the company and provided effective stakeholder relationships, partnerships leadership and management.

Ensured operational effectiveness and consistent achievement of performance parameters and excelled in planning, budgeting, legal matters, review processes. Championed health and safety excellence, employee development and skills upgrading. Set performance metrics for the business areas, undertook regular reviews and embodied best practices.

Grew new project pipeline and new business deal throughput, offering timorous advice, resource support, effective leadership and direction and forged smart partnerships.

Jan, 1999-Dec, 1999: Managing Director - SMM Holdings t/a HASTT (Zimbabwe).

(A Diversified Agricultural Equipment and Components Fabrication, Manufacturing and Trading; employing +200 people)

Shaped the direction of new Research and Development initiatives. Marshalled superior Strategy Formulation and Execution methodologies; Aligned of Operational Activities to Demand; Revamped Product Design and Pricing practices and created new Skills and Competence development.

Engineered fuller company asset utilization strategies, shaping operational effectiveness, financial health and growth.

Formulated and implemented Stakeholder and Partnership dialogue and interface at all times. Designed New approaches to management of financial, risk, legal matters, projects planning, human resources, technology, environmental and inventory management.

Realigned operations to business climate and adopted new Benchmarks on Cost Containment, Financial Discipline and Resource Mobilization/Use Optimization;

Created a healthy work environment that fostered Initiative, Sound Corporate Governance, a Healthy and Safe working Environment as well as sound Community relations practices.

Sep, 1995-Dec, 1998: Marketing Director and General Manager (Divisional Director) - SMM Holdings t/a TURNAL HOLDINGS (Zimbabwe).

(A Diversified Roofing and Piping Manufacturer and Construction Services Co., employing + 1000 people).

Coined effective Brand Building and Management Strategies; Built a Healthy and Continuous Deal Pipeline of New Projects and Product Designs e.g. Prefabs and a Contracts Construction Division.

Introduced Customer Satisfaction and Retention platforms.

Superintended over Business and Export Development (internal/external) and Supply Chain Integration/Optimization initiatives.

Provided Leadership, Vision and Coaching that improved Division Profitability, Departmental Coordination and effective After Market Service, Pricing/Product/Service and Market Responsiveness.

1992-1995: Senior Manager Trade Development- ZIMTRADE( Zimbabwe)

(A National Trade Development, Facilitation and Export Promotion Co., with special responsibilities for SME and Large Company exports, employing +40 people and external consultants)

Provided Leadership, Coaching for the building of cluster value chain national competencies in production and service areas through Product Readiness Assessments, Market Research, Logistics and Competency Assessments, and other Trade related requirements for Export destinations.

Championed the adoption and implementation internationally driven Product to Market adaptation strategies across value chains.

Introduced and Coordinated new and focused Market Introduction initiatives for SMEs, Trade Shows and Other promotional actions.

Managed Donor Funded Grants and Export Development Assistance to Build a robust SME Export Capacity.

Created user friendly Trade Information support platforms for export growth and ensured regular updates.

Provided stakeholders with regular input and advice on Trade Policy, Trade Information Infrastructure and Business practices. Created partnerships for Knowledge Exchange and Capacity Building with other TPOs.

Introduced Strategic Sustainable and Environmentally Acceptable Export Performance Metrics and Best Practices to ensure Export Growth and Foreign Direct Investment on a National Basis.

1991-1992: Division Marketing Executive - Export Credit Insurance Corporation of Zimbabwe

(An institution providing trade credit information and security instruments, pre and post shipment financial arrangements and bonds and guarantees)

Revamped market strategic thrust to demand driven scope and broadened product offerings and services

1987-1991: Senior Marketing Manager - TA Trading Corporation t/a HIGHFIELD BAG (Zimbabwe)

(A Company in the Conversion of Chemicals to Rigid and Flexible Packaging, with markets in Industrial, Manufacturing, Commercial, Agriculture, Retail, Minerals and Commodities sectors employing + 150 people)

Took charge of overall marketing, sales and distribution and strategic accounts policy oversight and implementation.

1985-1987 Exports Manager- Steel and Steel Products - ZISCO Steel t/a Lancashire Steel. Zimbabwe (Manufacturer/Trading, employing + 400 people)

Took charge overall export marketing, sales and distribution, strategic accounts management, customs and logistics policy oversight and implementation.


ETC Associates: Zimbabwe

Created leveraged critical mass needed to cut procurement and logistics costs and enhanced competitiveness for client businesses in Africa using global platforms.

Co drafted the curriculum and spearheaded the inauguration of the Association of Agri Business Schools Curriculum in Nairobi funded by the Bill Gates Foundation

Revamped the business model revival at a major agro-produce through introduction of expert advice resultant in higher value organic products and new packaging

Resulting in increased T/O and off take of more profitable organic products through advisory support.

Co led the executive restructuring and alignment of staffing at a National Revenue Authority resultant in a trim and more effective structure in Southern Africa.

Set up a turnkey mining operation for a UAE Company in SSA involving identification of ore claims, negotiating purchase and seeing to regulatory and environmental certification to obtaining export licensing and contracting for shipments to port of export within 6 months.

TAP Zambia LTD. Zambia

Turned around and transformed TAP into multi business enterprise resulting in 40% earnings growth and revenue base growth.

Reviewed supply chain and service philosophy at TAP, resulting in reduction of total attributable costs by 15%

Negotiated manufacturing partnerships that resulted in increased product offering and capacity for all partners and increased market offerings by TAP Zambia.

Introduced ERP and aligned business processes resulting in 30% drop in cost to revenues ratio

HASTT: Zimbabwe

Transformed HASTT into 4 synergistic SBUs leading to increased focus by each and higher EBIT

Created new product offerings through vertical integration and agitated for adoption of ERP management system resulting in 25 % increase in gross margins.


Rebranded the company brand and its products resulting in a strong market dominance.

Introduced leveraged distribution structures and aftermarket services nationally and export markets with a 40% hike in gross revenues.

Transformed productivity methods, yield management through interventions on downtime and start up time, preventive maintenance, condition monitoring in production and engineering sections and panned handover systems.


Successfully concluded a supply arrangement worth $ 8 million with China Min Metals Company singlehandedly.

Other Attributes

A natural leader, entrepreneur, team worker, with in depth understanding of different political environments and cultural settings.

Motivated by challenging and dynamic environments- An astute negotiator.

Able to build consensus on critical issues

Able to work under pressure and in multicultural environments

Willing to travel and relocate for a suitable position.

Good at self management and self responsibility, a self starter.

Have high Christian values.

Highly analytical with a can do attitude-expert at using Six Sigma, 5 C’s, McKinsey 7 S, PESTEL and PORTER’s 5 Forces models, a Savvy deal maker.

Like to read, play squash and enjoy vintage cars in my spare time.

Board Memberships/ Committees

TAP Zambia LTD

Hastt. Zimbabwe

Turnal Fibre Cement LTD. Zimbabwe

Premier Medical Aid Society Zambia

Eagle Insurance. Zambia

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