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Social Media Manager

Toronto, ON, Canada
October 13, 2019

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● Great interpersonal skills with excellent verbal and written communications skills; competent in English, Yoruba, Arabic and Pidgin English language

● Detail-oriented and highly organized with a track record of exceeding expected key performance metrics by constantly generating result-driven ideas and implementing the best digital media best practices

● Sound understanding of social media marketing and advertising

● Successfully created work that articulates both strategic and graphic brand communication

● Composited images for popular TV shows in the U.S. like Stranger Things S3, Expanse S4, & Descendants 3

● Advanced computer skills and expert working knowledge of MS office suite, Adobe creative suite and content management system


Margaret’s Housing and Community Support Services

Social Media Specialist Aug 2019 – Present

● Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

● Generated, edited, published content (original, text, images, video or HTML) that builds meaningful connections and encourages audience to take action with the latest social media best practices and technologies

● Set up and optimized organisation’s pages within each platform to increase the visibility of social content

● Created editorial calendars and syndication schedules

● Defined most important KPIs and measure every social media campaign success

● Collaborated with other departments (community engagement officers and front line respite workers) to identify promotional opportunities and generate client content

● Moderated all user generated content in line with the existing communication policy and guidelines

● Continuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and acting on the information

● Attended educational conferences and webinars in bid to be up to date with best practices Spin VFX

Digital Compositor Feb 2019 – Jul 2019

● Researched and created stunning visual effects for television to simulate reality

● Collaborated with the VFX supervisor and concept artists to define the visual style and further improve the quality and realism

● Revised effects as needed to suit client’s vision and meet continuously changing industry standards Beehive Designs

Junior Art Director Aug 2018 - Dec 2018

● Developed concepts and visual elements to corroborate creative larger design

● Provided assistance to the creative director in all aspects, such as administration and communicating with clients

● Ensured all prints are of commercial quality

● Collated physical and digital tear sheets to serve as a talking point for the team

● Performed minor editing and touching-up duties without supervision LFP Studios

Lead Photographer and Client Relations Jun 2012 – Feb 2017

● Developed visual concepts in tandem with client vision and executed them

● Curated and maintained digital portfolio often on website and social media to demonstrate work

● Effectively communicated with clients and producers at all times to guarantee satisfaction and maximize return business

● Trained and supervised interns and photography assistants during projects

● Served as the contact person for all internal and external stakeholders Lagos Island Local Government, Nigeria.

Public Relations Officer Jun 2016 – May 2017

● Developed and executed strategic internal and external communications in compliance with policy

● Supervised the documentation of activities within the local government council; document adverts, and signature within the local government

● Monitored the distribution of weekly news materials generated from collated information

● Introduced to the team more use of new media technology in processing and sharing information for swift and easier mode of operations within the department

Centerspread Advertising, Nigeria Jan 2015 – May 2016 Junior Copywriter

● Wrote advertising copy designed to effectively reach customers in the appropriate target markets to promote products and services

● Created content for Internet, publication, and other broadcast media using creative concepts

● Conducted research on aspects that would make products and services more appealing to customers to maximize the expected number of sales

● Worked closely with Art Directors and Account Managers to create ideas and schedules that worked with the projects at hand


Mental and Environment Development

Initiative for Children (MEDIC) 2015 - 2017

● Developed and executed social media strategy and content on all social media channels to increase the reach and engagement

● Created designs and photographed images for branding and promotion

● Increased the level of sponsorships and partnerships by coordinating social events EDUCATION & CERTIFICATION

● Spin VFX / Humber College, Canada – Certificate in Compositing 2018

● Woodgreen MTCU, Canada – Certification in Digital Technology 2018

● University of Lagos, Nigeria – BSc. (Hons) Communication 2015

● University of Lagos, Nigeria - Diploma in Communication 2012 SKILLS / AREA OF EXPERTISE

● Marketing and Advertising

● Social Media Management

● Design and Web

● Copywriting

● Content Management System

● Photography and Videography

● Image editing and compositing

● Social Media Management

● Research

● Client Relationship Management

● Adobe Photoshop

● Adobe Illustrator

● Nuke

● Adobe Lightroom

● 3D Max

● Adobe Dreamweaver

● Wordpress


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