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Account/Project/Sales Manager

San Diego, CA
October 11, 2019

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***** ***** ***

Mira Mesa, CA *****


Carol Szeto


Results-oriented professional with over 12 years of online digital sales experience and superior aptitude in online ad optimization. Successful selling against all digital business models including CPM, CPC and CPA. Managed direct advertiser relationships, agency relationships and ad network relationships for several of the web’s largest publishers and agencies. Well versed in today’s advanced project management constructs, as well as the latest trends in organizational behavior, group dynamics and cross-functional teamwork. Meticulous attention to detail, exceptional analytical ability and problem-solving skills as well as proven interpersonal skills.


Proficient with today’s most popular ad server technologies including DoubleClick, Atlas, Right Media, as well as other software important to today’s sales process: Salesforce, Asana, Slack, Skype, Google G Suite, Microsoft Suite, Trello, GoToMeeting, Dropbox, Operative, Cannon, Ad Automator, Windows XP, Exelate and Adobe Acrobat.



Account Manager, Novelty Media

La Jolla, CA

· Liaison between agencies, programmatic partners, media, content, ad operations, tech and finance teams.

· Manage client partnerships marketing on social and organic platforms such as Instagram, Facebook, Taboola, Outbrain and Yahoo Gemini

· Negotiate IOs, secure assets and provide timelines for launch with programmatic partners

· Collaborate closely with the Media, Tech and Content Teams to drive a cohesive vision and user experience with advertising campaigns

· Lead the ideation, creation and optimization processes with internal teams and Clients

· Analyze campaign performance data and use findings to implement optimization strategies across clients’ websites

· Perform end of month billing for Clients and deliver to Finance Team

· Send weekly performance reports to Clients going in-depth on every aspect of campaigns


National Digital Sales/Events & Promotions Manager, CBS

Los Angeles, CA

· Liaison between agencies, account executives, ad operations, design and finance teams

· Worked directly with agencies across all verticals to strategically plan and implement high impact, visually captivating digital campaigns utilizing all CBS properties including digital, radio and offline

· Provided content recommendations, campaign management, optimization, delivery, campaign ROI analysis/reports

· Determined available inventory and create RFPs for Account Executives

· Performed market research using Exelate, ComScore and Nielsen

· Planned and executed agency events to strengthen business partnerships

· Managed 19 sales representatives in 8 states


Project Manager, 4D

Los Angeles, CA

· Liaison between the client (Disney), publishers, internal teams, and Rich Media display partners

· Worked directly with the client to strategically plan and implement high impact, visually captivating digital executions for theatrical campaigns on high traffic websites to increase reach and brand awareness

· Interacted with website partners nationally including: Fandango, Amazon, AOL, Yahoo, CNN, Nick, MSN and Google, among others

· Provided content recommendations, campaign management, optimization, delivery, campaign ROI analysis/reports

· Worked with ComScore, Nielsen and DoubleVerify partners to ensure site quality

· Implemented training course for new recruits – speeding profitability


Client Partnerships/Business Development Manager, Mobile Messenger

Los Angeles, CA

· Specialization in SMS, MMS, transactional and subscription campaigns

· Worked directly with major phone carriers worldwide to strategically plan and implement

efficient launches, maintained, monitored, and optimized campaigns

· Provided end-to-end solutions for clients, from content creation, management, certification, mobile delivery, billing, campaign ROI analysis/reports

· Managed Paris Hilton mobile site from implementation, redesign, launch and optimization, as well as mobile apps

· Coordinated with technical and design teams and other departments for campaign creation


Media Planning Manager, Fox Audience Network, News Corp.

Santa Monica, CA

· Fulfilled RFPs for new campaigns for Fortune 500 clients, winning business in excess of $10M in revenue in 2010

· Worked with clients nationally including: Verizon, ATT, Sprint, Microsoft, Disney, Dominos, Kraft, MGM International, Classes USA, Gilt Group, Farmers Insurance, Research In Motion, Hertz, Bank of America, Travelers, UTI, among others

· Determined how to meet or exceed clients' campaign objectives through advanced optimization techniques

· Conduit between 20-person sales team and the supply side of the FAN platform

· Experience with social, behavioral, contextual, demographic and geographic targeting as well as other complex inventory segments like Atlas, ShareThis, etc.


Media Planner, Fox Audience Network, News Corp.

Santa Monica, CA

· Managed Ad Network relationships for web’s largest site: Worked with 3rd Party Ad Nets including, Value Click, Specific Media, 24/7, Adconion, Casale and others, responsible for $60M in revenue each year

· Worked with DSPs, including Turn, B3, Media Math and others on launch of Real Time Bidding initiative across MySpace

· Strategically planned and implemented efficient launches, maintained, monitored, and optimized campaigns

· Communicated with clients on all aspects of business relationship, including campaign performance


2000-2004 California State University, Fullerton

Fullerton, CA

· BA in Business with a concentration in Marketing

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