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Social Media Manager

Northbrook, IL
October 10, 2019

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Leslee Freimuth

Chicago, IL 248-***-****


iCrossing Chicago, IL December 2015 – Present

Senior Digital Project Manager

Accounts: Quaker, Naked Juice, Cap’n Crunch, Life Cereal, Sargento, Laser Spine Institute, Belk, Mary Kay and Jim Beam

Manage and oversee all project scope, contractual agreements (SOWs), resourcing, budget, production and delivery considerations related to our client's ongoing national CPG goals + deliverables

Manage and implement Search, Social, Programmatic, Display and OLV campaigns with a focus on end to end delivery and result optimization

Collaborate with CPG/retail clients as well as internally with strategy, account, creative and development teams to facilitate website builds + maintenance, social platform optimization + maintenance, SEO + SEM projects and online retail promotions

Vibes Mobile Service Group Chicago, IL October 2015 – December 2015

Senior Digital Project Manager - Freelance

Accounts: Zales, Sephora, Bar Louie and Sports Authority

Collaborated with Strategy, Account, Creative and Development teams to manage, build and deliver mobile applications for various retail accounts

DDB Chicago, IL July 2011 – September 2015

Digital Project Director Integrated Project Manager Digital Producer

Accounts: McDonald’s and Ronald McDonald House Charity

Oversaw and trained project managers across $15M account to ensure process, risk, and delivery needs are met while leading process implementation and improvements

Collaborated with Strategy, Account, Creative and Development teams to build and deliver integrated campaigns

(Digital, TV, Radio + Print) with a focus on Digital production and delivery

Managed and oversaw project scope, staffing, budget, production and delivery considerations for a website redesign, mobile app build and promotion, online media campaigns and social media endeavors

Managed and implemented SEO and SEM optimization practices to ensure strong website traffic and measurement

Negotiated digital project scope, production schedules and vendor deliverables for increased program efficiency for website and mobile projects

Strong flexibility and adaptability in digital project production with end to end delivery and execution

Tribal DDB + Energy BBDO Chicago, IL April 2010 – July 2011 Freelance

Senior Interactive Project Manager

Tribal DDB Accounts: McDonald’s, OfficeMax, The Field Museum

Managed and implemented online media campaigns, social media endeavors and promotional site content for

Managed and implemented OfficeMax’s B2B site rebuild and launch as well as social media endeavors related to their B2C customer base

Developed and managed online promotions and social media endeavors for The Field Museum

Energy BBDO Account: Bayer Consumer Care

Designed, developed and implemented internal processes to help streamline the agency’s Broadcast and Print projects for one of the largest global retail consumer brands

Managed the scope, timeline and budgets for Broadcast and Print projects related to various Bayer Consumer Care retail (OTC) brands

Ensured ongoing project workflow and resources (internal, freelance and vendors) were continuously optimized for project success and profitability

Tribal DDB Chicago, IL October 2007 – April 2010

Interactive Project Manager

Accounts: Lowe’s and Lutron

Developed and implemented strategic efforts related to the redesign and ongoing website development for

Managed and executed online media campaigns, social media endeavors as well as CRM, Newsletter and Promotional Email programs for

Managed and executed direct mail print projects which included creative and messaging versioning

Managed and oversaw the scope, timeline, budgets and vendor relationships to ensure project scope adherence and account profitability

Implemented site usability and SEO tactics as well as course correction campaign optimization based on mid-campaign performance results to garner higher brand interaction rates and online sales

Organic, Inc. Bloomfield Hills, MI July 2006 – October 2007

Senior Interactive Project Manager

Account: Jeep

Managed the execution of daily content and maintenance efforts related to

Oversaw social media web endeavors (Facebook, fan groups, message forums, etc.) related to Jeep vehicles

Developed strategic initiatives with clients for building their brand through digital CRM efforts

Managed vendor and agency relationships to develop marketing strategy, program delivery and account profitability

Visteon Corporation Dearborn, MI November 2000 – July 2006

Advertising Manager / Client Side Consultant

Responsible for the daily maintenance, design, functionality and content for

Developed and implemented direct mail, print, and advertising efforts for the North American sales region

Created print and digital sales tools and materials for internal Aftermarket and OEM sales teams

Coordinated, planned and managed hospitality for customer and trade events (SEMA, CES, etc.)

Maintained the production budget for Aftermarket related marketing and advertising efforts

Web and Advertising Consultant (Freelance) Southfield, MI August 2000 – November 2000

Account: AccountantsOne

Managed and provided consultation for various website, advertising and marketing projects

Campbell Ewald Warren, MI May 2000 – August 2000

Digital Production Manager

Accounts: General Motors, Pier 1, ShopKo and Delta Faucet

Managed scope, timeline, budgets, outside vendors and freelance employees to ensure project scope adherence and account profitability

Worked with clients to implement strategic and best practices for increasing site visits and brand interactions

Ogilvy & Mather Dearborn, MI December 1997 – May 2000

Interactive Producer

Accounts: Ford Motor Company, Bombardier and eYak

Managed scope, timeline, budgets, outside vendors and freelance employees to ensure project completion and success

Managed Print production for Magazines, Brochures and Direct Mail from creative inception to print distribution

Positions also held at Ogilvy include: Associate Producer, Interactive Account Coordinator and Traffic Coordinator.

Technical Skills:

MS Office, MS Project, MS PowerPoint, MS Excel, MS Outlook, Adobe Photoshop, Visio, NetSuite, BrandOcean, Donovan, Tempo, Homesite, FTP software, CMS software (Sharepoint, etc.), Jira and HTML editing. Familiar with SCRUM, Agile and Waterfall methodologies.

Education: Industry Achievements:

Ferris State University Big Rapids, MI 2005 Visteon Web Communication Award

Bachelor of Science Business Advertising 2007 Adobe Site of the Day -

Associates Degree Arts and Sciences Pre-Law 2007 JD Power Top 5 Automotive Websites -

2013 Silver Effie Award - McDonald’s “Supplier Stories”

2017 iCrossing Best Search Campaign - Belk

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