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Manager Sales

Panchkula, Haryana, India
October 10, 2019

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Harpreet Singh Saini

****, *********** **********, ****** **, Noida

+91-950******* / +91-884*******


Retail Operations Area manager P&L Management Key Account Management

I am a performance driven leader focused on achieving exceptional results in highly competitive environments that demands continuous improvement. Being an operator of the business, ensure the achievement of company strategic and business objectives- Top line & bottom line. Consistent performer in terms of Sales,Marketing, Business Operations,Retailing,Promotion designing/planning, new account development.

Core Competencies

Store Operations - Area / Regional level

Team Leadership / Training / SOP’s implementation.

P& L Management.

Designing Trade promotions. and new product launch activities, building business from scratch.

Pull - through Marketing

Negotiations and handling various outside agencies for advertising and marketing purpose.

Inventory Management .

Shrink Control / Loss prevention.

Achievements :

Turned around Easy Day stores (small format) within 6 months in Haryana Region into profitable stores.

Awarded with the “Top Gun Trophy” during Jan’04 – Mar’04 for best sales phasing & target achievement. --- TATA CHEMICALS LIMITED – Brand – TATA SALT.

Consistently achieved targets in Dabur and attained 110% of Target in 2000-2001.

Escalated the market share of Pepsi from 25 to 45 % in 1998 -1999 in Udaipur Territory.

Setting up super distribution network to tap rural markets of Udaipur- Marico Industries Ltd.

Organizational Experience

PBS Oil Industries Ltd RSM North Turnover :Rs 10 Crores p.a. Sept 2017 - Dec 2018 A rice bran Edible oil manufacturer based out of Raipur primarily into B2B and OEM sales

Expanding the distribution for Rice bran oil.

Team building and Training.

Tapping Modern Trade and Institutions.

Designing various promotional activities to generate awareness of Rice bran oil.

MIS and sales report

CITY CENTRE –Erbil, Kurdistan. Manager Store Operations / Buying Manager Jan 2014 – Aug 2017

Kuwait’s Premier megamarket. Managing the operations of 16000 sq mtrs store supported by a team of 220 associates and turning around a business volume of USD 40 million p.a.

Key Deliverables :

Assisting the management in developing and implementing annual business plans.

Streamlining the Buying for FOOD / NON FOOD categories.

Responsible for Sales operations,business development,client relationship management and team management.

Designing various promotions / marketing activities - event based / occasion based.

Coordinating with departmental heads and suppliers to ensure consistent and right mix of products in the store and timely liquidation of Ageing, Slow moving & dead stocks.

Improving Other (display ) income for the store.

Ensuring that the Customer service and operating standards are of the highest level at all times.

Responsible for the Visual Merchandising in the store.

Identifying training needs and carrying out the same for the team members.

Inventory Management – maintain optimum stock levels, controlling shrinkage.

Ensuring that the check lists and SOP’s are strictly followed.


Got to handle Buying for Supermarket as a function full time to streamline inventories and improve & generate other income.

Introduced 142 new SKU’s which generated an additional sale of USD86000 in the first 6 months.

Generated other income of USD 114,250 in the first 6months.

Aditya Birla Retail Ltd – Business Development-Hypermarkets April ‘2011 – Dec 2013

Key Deliverables

Identifying and short listing sites for Hypermarkets in Punjab – ready to move / Built to suit options.

Negotiating with Developers as regards commercials and scope of work required by ABRL..

Devising reporting formats and processes and ensuring adherence to all the processes .

Cross functional liasoning with store designing Team, developers architects, and Business development team.

Bharti Retail Limited District Manager(Operations) Jun’08-Mar’11 Business Volume : Rs 45 crores p.a. Team Strength : 114 nos.

Key Deliverables

Spearheading 6 stores in Haryana with a team of 6 Store Managers, 12 Team Leaders & 96 team members.

Rendering cross-functional support to various teams, including 1 Assistant Manager (HR), 1 Assistant Manager (Training), 1 Assistant Manager (Quality Control) and 1 Assistant Manager (Marketing).

Ensuring adherence to all the process standards, hygiene, etc. as specified by Wal-Mart across the region.

Responsible for controlling the Capex and Opex across the assigned territory.- P&L management

Coordinating with the merchandising team to get the best assortment in the stores.

Identifying the training requirements of the store teams for enhancing their skills and competencies.

Tracking competition across the region.

Managing the manpower costs in coordination with HR by controlling attrition and fair appraisals.

Achievements Functioned as a part of the team that opened all 3 stores across Patiala (besides 1 in Ludhiana) and later on undertook the task of heading the operations for Patiala stores under the name of “Easy Day”.

Played a key role in helping 2 stores of Haryana reach cash break even in less than 9 months of their opening.

Successfully streamlined the cashiering and cash pick up process so that cash shortage can be minimized.

Conceptualized and developed a process to reduce expiries and dump on the shop floor.

Played a key role in generating other income for the stores through space selling inside and outside the store. It helped in generating increased footfalls to the store.

Big Bazaar Store Manager (Operations) Oct’06 – May’08 Area: 40000 sqft Business Volume : Rs 26 crores p.a. Team strength : 134 nos.

Key Deliverables :Looking after the rural marketing activities to create awareness and build image of the store in rural areas.

Responsible for managing the store by conforming to all prescribed operating disciplines, customer service standards as well as people management standards.

Notable Achievements

Distinctively achieved sales target worth Rs.71 Lakhs within 3 days during 26th January celebrations.

Successful implemented SOP’s for the entire store operations.

Actively involved in maintaining the attrition rate under control.

Played a key role in controlling the shrinkage and maintaining it under the budgeted norms.

Significantly engaged in the formulation of teams to: Control Shrinkage (Profit Protection Team)&Customer Service cell to provide assistance and service to customers.

Tata Chemicals Ltd., (Salt – Edible) ASM Central & West U.P Aug’02- Sept’06

Business Turnover Rs 15 crores p.a. Team Size 12 S.O.’s Distributors 90

Key Deliverables

Supervising the sales and marketing operations across Central and West U.P.

Managing a team of 12 Distributor Sales Officers and 2 Super Distributors based at Agra & Lucknow.

Ensure that 2 Re-packing centers in my area comply to standards of HACCP.

Previous Experience

Company Name Designation Period

Dabur India Ltd. (D.A.S.L.), Area Sales Manager Sept’00 – Jul’02

Varun Beverages Limited, Territory Development Manager Nov’98 – Aug’00

Marico Industries Limited, Territory Sales In-charge Jul’90 – Oct’98



2000 Post Graduate Diploma in Business Administration (MBA) – Sales & Marketing from( SIMS Pune)

1990 Bachelors Degree in Commerce (B.Com.) from Delhi University.

1987 The Army Public School, Delhi, XII (CBSE) –Commerce Stream

1985 Mount St. Mary’s High School, Delhi, X (ICSE)

IT Skills: Windows, MS Office & Internet Applications, worked on SAP (S&D R3 module)


Father’s name : Late Colonel S. S. Saini (Retd).

Date of Birth : 12th Aug 1970

Languages known : English Hindi and Punjabi

Marital Status : Married.

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