Social Media Digital Marketing

W E N D Y

W E I N E R T, M B A

C R E A T O R .

P R O B L E M S O L V E R .

C O L L A B O R A T O R .

L E A D E R .

* * * . * * 8 . 9 0 6 9

WENDYMLADY@Y AHOO.COM

L I NKEDIN.COM/I N /WENDYWEINERT

C O N T A C T

E X P E R I E N C E

Lead & launched local digital marketing P&L to enable local digital marketing efforts while maintaining unified branding for over 500 locations. Met 80% of lead gen KPI goal. Managed external agency with key accountability to media performance. Implemented strategic process improvement system to streamline process reducing time to market and program proficiency by 50%. Implemented reporting & communication process. Manage budgets, timelines and team for customer centric results.

DIGITAL MARKETING MANAGER

SELF ESTEEM BRANDS 2018 - 2019

I am a 15 year traditional and digital marketing leader. I believe that passion drives results and that thinking outside the box, with the customer at the center, is the foundation of marketing magic. Work? Yes...I also believe that it can and should be fun! W

W

MS O F F I C E S HAREPOINT

PHOTOSHOP ILLUSTRATOR

EXACT TARGET EMAIL HTML WORDPRESS

OMNITURE SITE CATALYST/ADHOC SEQUEL

HOOTSUITE SOCIAL MEDIA SEO SEM

CONTENT MANAGEMENT

PROJECT MANAGEMENT STRATEGY

T E C H N I C A L S K I L L S

MBA AUGSBURG COLLEGE, MN

B A, MARKETING P E N S A COLA

CHRISTIAN COLLEGE, F L

E D U C A T I O N

Point person for cross-department communication for BtB and BtC business units for creative, site promotions, social media, public relations and email marketing for promotional, triggered and branded email campaigns including A/B Testing. Directed content strategy and development including the editorial calendar. Social media management including overseeing content team and freelancers. Influencer vetting and relationship building including publishing and content syndication and amplification. Oversaw the daily maintenance of the corporate blog. Managed freelance graphic designers, writers & external agencies. Supervise and train team members. Partner with vendors.Hands-on integral partner for company re-branding. Increased social media following 200% over the course of two years. YOY email subscribers up by 100%, increasing email revenue from 4% to 20%.

SR. DIGITAL MARKETING STRATEGIST

BELLACOR 2013 - 2018

Lead the marketing efforts for an eight office clinic organization. Responsible for marketing strategy development and implementation including event planning, management, coordination, corporate re- branding, advertising, press releases, website development and re-design. Initiated e-mail marketing campaigns exceeding national open rates by 200%. Developed and managed the first annual trunk show with an outcome of 600% record sales and overall revenue increase of 9%. MARKETING & BUSINESS DEVELOPMENT DIRECTOR

EDINA EYE 2012 - 2013

MARKETING & COMMUNICATION MANAGER

HUDSON PHYSICIANS 2010 - 2012

Analyzing marketing department with recommendations on how to grow the team. Put together a move-forward marketing strategy including adding an e-commerce element to the business. Develop measurable KPI's. Integrate a collaborative environment. Branding implementation. MARKETING CONSULTANT

HERD NORTH AMERICA 2019

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