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Marketing Writer

Anaheim, California, United States
September 30, 2019

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Frank Borzilleri

**** ***** ****** ******, *******, CA 92804 / 714-***-**** /

Content Writer / Copywriter

Possesses branding, conceptual, research, troubleshooting and problem solving skills. Can quickly translate features into tight, benefits-driven copy. Background includes positioning, taglines, branding, interviewing and talent casting. Has strong knowledge of the marketing mix and experience writing for various vehicles. Comfortable with frequent interruptions and changes in deadlines and priorities.

Highlights of SEO Content Writing Qualifications:

●Blends SEO content writing strategy with copywriting principles to help drive traffic.

●Able to identify keywords for client sites and integrate them appropriately throughout the website or blog to help enhance local organic search results.

●Experienced with rank tracking and content density analysis tools.

●Track record of successfully increasing local organic rankings on the major search engines.

●Background includes writing custom SEO Meta tags, website blogs and mentoring other writers. .

Highlights of Copywriting Qualifications:

●Conducts online and offline research to better understand client’s product or service.

●Creates tailor-made, positioning-based, branded campaigns blending print, broadcast and web.

●Solid understanding of branding tactics and principles through multimedia including websites.

●Incorporates marketing-driven headlines and subheads and works with artists to convey key messages while maintaining the client’s brand image.

●Talent casting, sound effects usage, production and post-production management, script writing and editing of hundreds of radio commercials.

●Mac/PC literate and can work in Word, WordPress, Base Camp, PowerPoint, Excel, and InDesign

Professional Experience

Independent Contractor

12/13 to Present – Freelance Marketing Writer/Producer

Advertising/Marketing copy/content for small and large businesses

●Clients include 7 Day Dental, Marinello Schools of Beauty and Web Equity Consultants, LLC.

●Projects includes email blast, poster, flyer and billboard, blogs and website content.

●Create new local organic SEO (search engine optimized) content.

●Analyze existing websites for content requiring improvement or deletion.

●Combine traditional copywriting principles with SEO writing for optimal results.

●Maximized keywords without “keyword stuffing”, per Google keyword density guidelines.

●Helps enhance local organic rankings utilizing SEO practices such as keywords &SEO Meta tags.

Gilleard Marketing, Irvine, CA

10/12 to 8/13 – Content Writer

Research-driven marketing firm specializing in small businesses

●Wrote comprehensive marketing-driven optometry, chiropractic, dental and small business websites.

●Websites were typically about 30,000 words spread over 25 or more pages.

●Conducted in-depth interviews with clients to better customize each individual website.

●Performed extensive research regarding leading-edge healthcare procedures and equipment.

29 Prime (O.C. Listings), Irvine, CA

8/11 to 2/12 – Local Organic SEO Content Writer

SEO/SEM marketing firm specializing in creating an internet presence for small businesses

●Built Local Organic SEO Content department from scratch to create add-on sales.

●Authored comprehensive local organic SEO writer procedure manual.

●Wrote training presentation to increase local organic SEO content product sales.

●Setup account-tracking system for Local Organic SEO Content department.

●Instructed, guided, motivated and critiqued staff writers.

●Consistently ranked one or more of clients’ top 10 keywords on first page of Google.

●Saved ‘at risk’ existing clients by preventing cancellation and thus retaining client revenue.

●Composed email correspondence to keep clients current on benefits of their purchases.

Practice Builders Organization (An Ascend Media Company), Orange, CA

Related Experience – Senior Copywriter

Full-service, marketing-driven ad agency specializing in dental and medical practice branding

●Developed new projects including waiting room posters and in-bound telemarketing scripts, resulting in hundreds of thousands of dollars in new revenue.

●Interviewed hundreds of clients and process experts.

●Wrote website content collateral and press releases for dozens of dental and medical practices.

●Promoted from Copywriter to Senior Writer.


●Direct Marketing Creative Guild/West

Practice Builders - Award was based on both creativity and marketing results


B.A. Degree, Advertising/Communications, California State University, Fullerton, CA

Certificate, “What’s The Big Idea”, Western States Association of Advertising Agencies

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