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Manager Sales

Chennai, Tamil Nadu, India
September 27, 2019

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P.Shankar Reddy

Mobile: 984******* ~ E- Mail:

Senior Management Professional

Hospitality industry


Dynamic professional with nearly 28 years of experience in the Hospitality industry, Travel industry and Corporate Houses.

Served As a General Manager with Shelter Group of Hotels, Chennai; profitability of operations and supervising all aspects to ensure compliance with quality & hygiene standards.

Served as a General manager in Benzz Hospitality services for 3 years

Implementing Standard Operating System and Manual/ SOPs for the systems. Boosted revenues and streamlined workflow.

Experience in developing and following up service standards/ operational policies, with a good track record of planning & implementing effective control measures to reduce running costs of the unit.

Proficiency in devising strategies to streamline operations; augmenting visibility & customer preference across the career span.

Designing and implementing training programs for bringing keen customer focus, high energy level and team spirit in the employees.

Excellent communication, inter-personal and problem solving skills; ability to work in multi cultural environment.

Served As a GM and Project head for Benzz Hospitality services & Hotels.


Sales & Marketing :

Preparing Long term and Short term Sales & Marketing plan and strategies. Implementing the strategies through Trained Sales & marketing team. Delegation of planed Jobs to the team. Identifying clients to suite the property. Preparing Sales & marketing Budgets. Preparing Marketing plans including Add plans. Ensuring the Budgets and targets are reached. Making sure of performance of all Sales team. Etc.

Operations Management: Strategizing the long / short-term directions by forecasting the future manpower requirement and designing plans for acquiring requisite skills and competencies. Handling entire restaurant operations; inclusive of formulating & implementing the department’s Standard Operating Procedures including goals, budgets, plans, administrative activities, etc.

Inventory, Equipment & Quality Assurance: Conducting hygiene inspections and conveying feedback to operating staff as well as Managers for gaps in actual and standardised norms. Identifying and developing a dedicated & alternate vendor source for achieving cost effective purchases of raw materials and reduction in delivery time. Guaranteeing compliance with standard company specification of recipes & hygiene.

Food & Beverage Operations: Ensuring compliance with pre-set quality / hygiene standards and aesthetic presentation of food & beverages. Managing high standards of sanitation; cleanliness is maintained throughout kitchen, bar & service areas. Conducting regular physical inventories of food & bar supplies, and assessing projected needs; ordering all food & bar supplies for daily operation operations.

Client Servicing: Ensuring customer satisfaction by achieving delivery of service quality norms by interacting with guests, handling guests requests & resolving complaints. Executing policies & procedures in the operating systems to achieve greater customer delight.

Project Designing and Implementation: Conducting project study for Hotels and restaurant, Project proposals, Project Implementation with Growth plan, Marketing proposals


Currently working as General manager Food Division and Project head for SSM Club Project in Perungalathur from 2016 onwards.

General Manager with Benzz Hospitality services, chennai Since Dec 2012

@Took over as Gm for Benzz park Hotels and Hospitality services New Hospitality company for a reputed Business class Hotel Group.

@Created a Complete set up for Hospitality and catering company including Centralized kitchen in chennai.

@created a History with 10000 Meal service for corporates within 3 moths.

@Created a catering Brand with a brand equity of 10,000 meals per day with more than 30 clients in 2 years.

@Gained experience in setting up New Hospitality projects including catering services, Restaurant and Hotels.

@implemented effective production planning and effective cost control systems for the group.

General Manager Green Medows Resorts, Chennai Dec 2012 – April 2013

General Manager with Shelter group of Hotels, Chennai Since Oct 2000 – Dec 2012

Growth Path

Front Office cum Sales Manager Oct 2000 – April 2004

General Manager Since April 2004


Took initiative to open a Beach Resorts for the group in the year 2003 and significantly established Catering Division.

Competently done a complete marketing strategy and appointed 4 member sales team to market both properties.

Significantly increased the hotel division revenue to 100% within two years after taking over as a General Manager and provided better ARR and occupancy.

Promoted online sales extensively by entering into contracts with more than 20 Hotel Booking websites.

Efficiently tied up with all major travel companies by offering exclusive rates for both properties & successfully achieved all budgets.

Made a project study & market study for out door catering and opened Hotel Shelter catering to handle corporate catering requirements after successful completion of Beach Resorts.

Distinctively showed 200% increase in Food and Beverage business.

Monitored over all administration of shelter group involved in long term planning, directing sales & marketing team with strategies and preparing budgets.

Holds the distinction in creating history in online marketing techniques by promoting the hotels online.

Attained highest revenue in online promotion of 40% of the hotel revenue which came through online promotion from the year 2007.

Gained exposure in planning, executing Hotel projects and also licensing formalities.

Suggested and implemented various promotions like Festivals, Privilege cards, special offers, distribution

Of Greeting cards to regular Guests, Best sales man of the week etc to promote Restaurants which had given very positive results and Restaurant business increased by more than 50% during my tenure.

Implemented very effective system to control guest complaints. Displaying Guest complaints in staff notice board with Reason for guest complaint and how to overcome that particular complaint was put in notice board. This has given a tremendous result and almost around 90% guest complaints are reduced by this system.

Accommodation Manager with Windsor Park Hotel (Part of Days Inns Hotels), Chennai July 97 –Oct 2000

Growth Path

July 97 – Oct 2000 Front Office Manager

July 98 –Oct 2000 Accommodation cum Sales Manager


Significantly improved over all sales through innovative programmes and incentive programmes for sales department.

Distinctively introduced lot of new management formats for better results in operation which was well appreciated by Days Inn hotels MD and GM.

Facilitated extensive marketing and sales promotion programme during bad market especially for hotels.

Presented effective linen maintenance systems for hotels.

Initiated lot of Food Festivals to increase F & B Sales.

Presented full project study for Hotel Sales & Marketing.

Attained Highest Occupancy level as Front Office Manager.

Introduced USD Tariff in the Hotel to improve average rate per room.

Imparted training to all Front Office Staff in in-house Sales promotion techniques.

Front Office Manager with Dee Cee Manor, Chennai June’96 – Sep 9797

(3 Star Hotel)


Effectively showed 50% increase in Hotel Room revenue through better ARR & occupancy within 6 months of joining.

Significantly added more than 200 new clients to the list and tied up with all Rotary and Lions clubs for regular F & B Business within one year time.

Successfully increased Travel Revenue by more than 2 lakhs per month through in-house promotions and planning.

Introduced USD Rates after joining to show better ARR.

Handled all administration related jobs like License formalities and entire operations in the absence of GM.

Concentrated more in staff training during 8 months and produced better results especially in service standards.

Proficiently tied up with both BCCI and TNCA cricket associations to accommodate cricketers in the Hotel which improved the Hotel image immediately.

Competent to serve Food for cricketers during India vs West Indies series in Chennai irrespective of tough competition from all 5 star Hotels.

Increased occupancy by 30% within 3 months.

Commenced Career

Senior Accommodation Executive in Sindoori Hotel (Referral Hotel of ITC), Chennai Dec ’89 – June’95

Growth Path (

FOA Dec 89 – June 1991

Senior Accommodation Supervisor mm’91 – Sep 1993

Sr. Supervisor Sep 1993 – June 1995

FOM & Sales & marketing Manager June 1996 – Oct 2004

GM & Group Head Oct 2004 – 2012

Project consultant for Green Medows

For a Resort & Bar project 2012 Dec to 2013 April.

GM & Project Head for Benzz Group. April 2013 to August 2015


Front office Training at ITC chola Sheraton June 1989 – Dec 1989

Sales & Marketing Training

Front Office Training

Personality Development


Shelter Beach Resorts New Project, Mahabalipuram; 1 year

Hotel Renovation Project, Chennai: 1 year 6 months


2009 MBA in Hotel Management & Tourism

1989 Diploma in Business Management from Madras Christian College, Chennai

1985 B.A. in Economics from Madras University.


Address Plot No.28, 2nd Street, ALS Green Land, 1/145, Nehru Street, Mudichur, Tambaram East Chennai

600048. Landline 22761134

Date of Birth: 16th June 1964

Languages Known: English, Tamil, Telugu and Hindi

Preferred Location: South India or Any International

Strategic & Profit Centre Management

Sales & marketing

General Administration

Budgetary Control

People Management

F & B Operations

Operations Management

Customer Service

Market Research

Quality Management

Business Development

Guest Satisfaction

Team Management

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