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Social Media Marketing

Puyallup, Washington, United States
September 26, 2019

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Yingwen Robertson

Puyallup, WA.


Marketing and Business Development Professional

Respected marketing strategist with a 10+-year progressive career positioning diverse companies to make tactical marketing decisions.

Highly motivated, results-driven, trilingual, innovator with current experience implementing marketing, sales, and promotional programs to win business and increase revenue. Success in analyzing market trends, opening new markets, and guiding launch of new products and services. Understanding of both qualitative and quantitative research methods. Expertise in creating and executing marketing plans, completing press releases, assisting with crisis management, and managing social media platforms. History of success ensuring outstanding partner and client satisfaction.

Areas of expertise include…

Strategic Marketing Initiatives

Marketing Research and Analysis

Press Releases & Crisis Management

Advertising & Product Promotions

Program Planning & Implementation

Account Management & Growth

Client & Partner Relationships

Social Media Marketing

Professional Experience

, 2019

Pacific Lutheran University, Tacoma, Washington

Completed a substantial research project, through a grant administration, for the Puget Sound Energy, Energy Efficiency and Conservation department. Responsibilities included researching smart home technologies that promoted energy efficiency and conservation in the Pacific Northwest. Gathered data, completed analysis, reviewed literature, and developed presentations. Administered exams, graded homework and written assignments, and prepared materials for class and presentations.

Continuously researched new methodologies and technologies including LEAD RESEARCHER & GRADUATE ASSISTANT the utilization of TOP Gap analysis, reliability analysis, Regression analysis, and correlation analysis and interpreted data.

Utilized strategic problem solving skills to provide solutions for all members of the team.


New Sense International Enterprise, Guangzhou, CN

Completed a large project for a start-up salon, i:salon, with three separate locations. Planned and executed seasonal marketing promotions while using several media platforms for advertising. Collaborated with management of i:salon stores to teach and train on marketing initiatives and techniques. Completed public presentations and trade shows to share products and services with the customer base.

Supported business development through the creation of tactical solutions and collaborating with cross-functional teams, contributing to an increase in profits by 20%.


Ainan Trade Company, Guangzhou, CN

Set and opened two new retail stores. Utilized magazine marketing for the k-2 clothing brand, which included creating ads, working with the publishers, and getting feedback on new and previous ads. Utilized market information and factors to develop a sound marketing strategy and presented the strategy to senior leadership. Completed a market analysis and utilized data to make strategic marketing decisions for the company including cost and mark-ups in addition to promotions and advertising.

Significantly improved the graphic design aspects of the marketing department and contributed to a signature brand, leading to a 15% profit increase.


Guangzhou Pouxue Trading Company

Set and opened two new retail stores. Designed trade show displays for Hush Puppies and Wolverine products. Planned future marketing strategy for retail stores and distributors by analyzing trade show results. Consulted with distributors to determine current and future product demand.

Maintain and balance the southern China market’s sells and demand. Helping distributors win more market shares in their areas.

Educational Background

Master of Business Administration 2018-2019

Pacific Lutheran University, Tacoma, WA

Masters of Science in Marketing Research and Data Analysis 2017-2018

Pacific Lutheran University, Tacoma, WA

Bachelor of Science in Business Marketing 2014-2017

Pacific Lutheran University, Tacoma, WA

Associate of Art in Business Marketing 2011-2014

Green River Community College, Auburn, WA

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