Constantine “Dean” Tzanis
1986–present, Freelance graphic, typographic and brand implementation services Work as a freelance production manager, brand identity developer, production artist, designer, typographer and consultant for a wide variety of agencies and studios, including NARS Cosmetics
(see below), Y&R, Hogarth Worldwide (production house of WPP) Carbone Smolan Associates, Landor Associates, Sudler & Hennessey, Sequel Studio, Grafeio Hypermedia, O&M and many others. Highlights of recent assignments:
J.P. Morgan (via Hogarth Worldwide): Built master template for quarterly listing of self-directed ira investment services. Wrote an elegant system of master pages, libraries and style sheets (type as well as object styles) with shortcut and a high degree of automation. Data was pulled from a master Excel file. This master file reduced labor cost and error rates significantly. Concurrently worked with programmers to develop a companion system of scripts to further the automation of these interactive complex documents. NARS Cosmetics: Built out 600+ Duratrans and other in-store, large-scale graphics for Asian and Australian markets. Some packaging and in-store “cosmetic bars” and structural work as well. Concurrently proposed work flow management best-practices improvements. Pandora Jewelry: Built out hundreds of ooh, building wraps, in-store graphics and collateral material mechanicals. These files were for South American markets, each with a different Spanish translation for the specific country, including Argentina, Chile, Peru, Mexico and others. 2015–2018, Burns Group, New York
Studio Services: Created print, digital, interactive pdf files as well as branding projects for clients: Columbia Business School, Hospital for Special Surgery, Josh Cellars, Yellow Tail Craft Beer, ChapStick, Ricola and many others. Coordinated mechanical development, retouching and brand asset development. Built out studio work flow and updated best practices and procedures on an ongoing basis. 2013–2015, FutureBrand, New York
Senior Production Designer: Developed brand guidelines, logo suites, templates, custom typography and other branding materials. Worked out color palettes, wrote technical copy, oversaw work flow and tracked job expenses.
2012–2013, Hearst Digital News, New York
Digital Production Designer & QA Specialist: Worked to develop and test new visual systems across Hearst Digital News’ offerings in all media markets, including San Francisco Gate/Chronicle, Houston Chron/Chronicle and many more. Ensured that each website used correct page templates, modules, colors, webfonts, etc. Tested and confirmed interaction of all interactive and module functions. 2010–2012, Siegel+Gale, New York
Senior Production Designer: Developed brand guidelines, logo suites, templates and other branding materials. Worked out color palettes, wrote technical copy, oversaw work flow and tracked job expenses. 2007–2010, The Madison Group (Y&R Studio), New York Senior Production Designer: Worked preparing and releasing all manner of print, digital, interactive pdf files, branding projects and pitch materials for Y&R, Wunderman and the full slate of Y&R Brands agencies. Worked to develop studio work flow and other processes. 2001–2007, Lowe Worldwide, New York (originally hired by Bozell, Inc.) Oversaw development of all graphic standards materials for all accounts, including GMC, Saab, Nokia and MassMutual, as well as the “Got Milk” campaign. Supervised management of all vector-based and vector/bitmap-mixed composition assets. Created custom fonts and other type modifications as needed. EDUCATION
Manhattanville College, Purchase, New York.
Graduated 1982 with double ba in fine arts and philosophy, minor in American literature. References available upon request.