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Sales Management

Oakville, Ontario, Canada
September 19, 2019

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Arup Kumar Banerji

Cell: +1-647-***-**** Email:

Skype Id: arup.kumar.banerji LinkedIn:


Top-performing professional with international experience in driving strategic planning, governance, market intelligence, competitive analysis, data modeling and Board reporting. I am self-motivated, highly analytical, data-driven, and possess exceptional interpersonal and relationship-building skills. Proven ability to effectively collaborate and communicate with stakeholders in all areas of the business. Skilled at governance mechanisms, preparing review presentations for quarterly Board meetings and preparing detailed financial models, working with complex financial information. I excel at driving cross-functional collaboration designing corporate strategy, long-term business plan and driving annual strategic planning processes. Strong presentation skills, can effectively deliver complex, data-driven insights. Experienced at managing, coaching, and developing a high-performing team. Strong problem identification skills complimented with ability to engage with senior business leaders, for strategic recommendations based on business insights. Firm believer in diversity, spirited teamwork and empowering cross-functional partners. Experienced people manager, driven and determined to achieve goals. Leader with bias towards action, an ownership mentality, I enjoy working in a challenging and fast paced environment. MS Office - Advanced level user (High proficiency in PowerPoint and Excel).

Core Competencies

Business Strategy & KPI Reporting

Strategy - Corporate Strategy development, Strategy Maps, Vision-Mission statement, Long-term Business Planning (3 to 5 years), Budgeting & Annual Business Planning (CAPEX, OPEX, Revenue, COS, EBITDA, Free Cash Flow)

Project Management – Designing Project Plans, Communication of Project Goals & Risks, Cross functional coordination, Business case for CAPEX allocation, Project Update for Management Review, Business Process improvement, Fiscal Oversight for Projects

Reporting - Management Reporting (P&L), Performance Management (Balance Scorecard & Dashboards) and Quarterly reviews with Senior Leadership Teams, Gap analysis), CAPEX and OPEX utilization reports

Forecasting - Rolling forecast, Forecasts to serve as inputs to dependent functions, Market Share development projection (on the basis of MTD/YTD performance)


Developing complex Business Models/Financial Models, Business Case (with Net Present Value and IRR), Pricing Strategy development, Policy Documentation, Post launch Performance Analysis, Bid Management (Opportunity Evaluation Process, Deal shaping and Governance) and securing capital allocation for projects


Counseled team members to identify their personal goals and helped develop strategies to achieve them and set up Succession Planning process

Conflict management within team and in Cross Functional Teams

Education/Professional Development

MSc in Strategic Management [2014 thru 2017] from University of Derby United Kingdom

Postgraduate Diploma in Marketing Management [2009 thru 2010] from I.G.N.O.U. India

Bachelor of Engineering (B.E.) [1993 thru 1997] from University of Mumbai, India

Work History

1) Hyperthink Solutions (Aug 2018 – Jun 2019) as Management Consultant

Oversee Corporate Strategy (Vision Mission, Strategy maps), Brand Positioning, Digital Marketing, GTM, Business Planning (Budgeting) & Performance Management, Product portfolio management, Business Processes, Pricing, Contracts Management and Sales Operations (Sales Commissions and Sales forecasting), for Start-ups and Retail

2) Vodafone Qatar PQSC (Apr 2017 – Jul 2018) as Head of Commercial Operations & Enterprise Strategy

Delivered Enterprise Strategy, Long-term Business Planning (3 to 5 years), Annual Operating Plan (Budgeting for customer acquisition, churn, base growth, ARPU, revenue, COGS, OPEX and CAPEX), Management Reporting (channel wise performance against budget, CAPEX and OPEX consumption), Monthly and Weekly Forecasting (Acquisition, Churn, base growth, ARPU, Revenue), Bid Management, Pricing, Contracts Management and Sales Operations (Commissions and Sales projections)


Created a team within Enterprise BU, for competitive intelligence, planning, pricing and bid management to deliver improvement in operational efficiency

Improved opportunity evaluation and integrated Bid Management process with Project Management approach

Oversaw Vodafone Qatar’s tier 3 Data Center readiness project

3) Qatar Telecom (Aug 2008 – Jun 2016) as Head of Marketing Strategy, Business Planning & Pricing

Led a 10-member team to deliver Marketing Strategy (aligned to Corporate Strategy), Performance Management (Balance Scorecard, Performance Reporting), Budgeting & Annual Operating Plan (Customers, Revenue, EBITDA, CAPEX), Management Reporting, Rolling Forecast (channel/product wise performance against budgeted Acquisition, Churn, base growth, ARPU, Revenue), Cross functional coordination and Pricing.


Developed and secured management approval on GPON Business case investment

Oversaw Ooredoo Qatar’s “Data strategy” consultation, project with Simon Kutcher Partners

4) Vodafone India (Aug 2006 – May 2008) as Head of Marketing Strategy & Products

Led a team of Product Managers to deliver on Product Strategy, Business Planning, Product Lifecycle Management, CVM & Segmentation, GTM & Product launches, Marketing Campaigns with BTL & ATL plan, Product Pricing and Sales support


Launched India’s first IVR based CVM engine called “Best Deal”, for Vodafone Delhi circle. This was replicated across Vodafone India’s operations

Oversaw Vodafone Haryana circle’s rise from ‘challenger’ to ‘market leader’ position (Revenue Market Share)

5) Various roles (Aug 1997 – Aug 2006)

Associated with leading brands in service sector in Commercial roles

Training Courses:

Seven habits of highly effective people (Franklin Covey – 2017)

Strategy Development and Strategy Maps (Ooredoo Qatar ‘In-house training’ – 2010)

Arup Kumar Banerji

Cell: +1-647-***-**** Email:

Skype Id: arup.kumar.banerji LinkedIn:

Subject: Cover letter for Arup Kumar Banerji

Hi there,

I am a seasoned strategy and business planning professional with over 20 years of international experience across multiple markets, driving strategy development, strategic initiatives, pricing and commercial planning. I’m keen on exploring suitable options where I can contribute towards improving shareholder value and business growth. I believe I can leverage my experience; exposure and education to assist the company deliver profitable growth. I am an experienced campaigner who works extremely well under pressure and challenging situations. I’m experienced at managing diversity, leading teams and delivering on cross-functional initiatives.

I hold a Masters Degree in Strategic Management (2017) from U.K., a Postgraduate Diploma in Marketing (2010), and an Engineering Degree in Telecom (1997).

I am confident that given the opportunity, I will contribute in no small measure towards setting the organization on course to achieving its strategic imperatives. I request you to consider my resume for further details. In case there’s anything you’d like to ask, please feel free to reach out on my email/mobile.

With warm regards,

Arup Kumar Banerji


Mobile: +1-647-***-****

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