Marketing/ Advertising
Resume:
Profile
Personal Statement: With exceptional background in Marketing and Advertising such as brand/product promos, event launches, development of merchandising materials, marketing collaterals, media research, media mix, digital communication and financial marketing. With exposure in both fields’ makes any project feasible and effective in every business aspect.
Career Objective: To obtain an executive management position in an industry that will provide significant growth professionally and that will bring significant contribution to the company.
Work Experiences:
November 2018 to Present – Marketing Head
(Expressions Stationery Shop Inc.
under Sterling Group of Companies)
I’m managing four (4) team divisions – MarCom, Visual Merchandise, Creatives, and Integration & Loyalty team. The team supports different brands under ESSI company namely Expressions Stationeries, mi Department Store, Mart One Department Store, Fun Nation Amusement, Golden Bamboo Restaurant, and the upcoming mall in North Luzon.
I’m in charge for over-all marketing strategy and plans for each brand. Plans that will deliver our main KPI as aligned to the business strategy of Operations team.
Manages brand IPO and registration.
Manages consumers loyalty program from acquisition and retention promos.
Care taker of brand usage
Manages the analytical requirement of the group in support to the programs and projects.
Provided administrative marketing procedure in branch marketing.
September 2011 to November 2018 – Marketing Manager
SM PRIME HOLDINGS INC.
(Shopping Center Management Corp. / SM Family Entertainment Center Inc.)
During my stint with SCMC Marketing, I have handled several projects/programs of SM Malls such as global brand partnerships, digital based promo and programs for challenged/weak malls.
Analyzes mall financial status and observed marketing key indicators in relation to mall over-all performance.
Tasked to do the monthly marketing reports and mid-year marketing performance reports.
Handle the mall indoor directional (wayfinding) signages.
Managed the brands SM Storyland and Sky Ranch (indoor & outdoor amusement parks) advertising and promotions.
Created annual budget proposal and budget managing of entire marketing department
Oversee the day to day function of ads & promo team as support group to Operations team
Handled media TV features / coverages
Provided marketing promos & tie-ups with affiliates and/or other companies
Developed ideas for all marketing collaterals and advertising materials
Negotiated/Dealt with different suppliers and agencies
Handled research requirement of the brand and worked with research agencies
Developed & implemented marketing and advertising campaign plans
Implemented major brand events in malls and various venues.
November 2007 to September 2010 – DIGITEL MOBILE PHILS. (SUN CELLULAR)
As Media Planner (senior officer/supervisor), responsible for planning of media or advertising requirements of all brands (Prepaid, Postpaid, SBW, IDD & VAS)
Handled both Above-the-line & Below-the-line advertising efforts
Directly communicate and brain storm with brand/product managers regarding advertising campaign & budget
Managed brands advertising budgets and efficient usage to attain brand awareness level
Responsible for making competitive reports among telecommunication industry
Responsible in giving directions to media agency & strategize with the group
Responsible for advertising expenditure reports
Negotiate with media suppliers for a good package deal
Knowledgeable in market research studies
Handles the day to day media placements & brand requirements
July 2006 to October 2007 – SPAWNZONE EVENTS MANAGEMENT
I work as Media Planner/Buyer, responsible for the media requirements of Lumina Detergent, GAOC medical Spa, CranUTI Supplement. Post research for Marca Pina Soy Sauce.
Conceptualized segments were implemented in MUP of Ch. 2 for Lumina Detergent with Rene Salud & Winnie Cordero as talents.
As Event Staff, I’m handling special events requirement of Hewlett Packard Phils., PAG-IBIG Fund, Globe Asiatique. We do company/project launches, opening, trade & exhibits.
November 2004 to June 2006 – EURO-RSCG PHILS. (Motivator Group)
I worked as Media Planner and Buyer, handled the following accounts:
SM Supermalls, SM Ice Skating, SM Bowling, SM Foodcourt, SM Storyland, and The Podium – responsible for planning, buying & implementing media efforts for the said brands.
Also provide client with media research for brand evaluation
Glaxo Smith Kline (Sensodyne) – tasked to plan TV campaigns that will reach deliverables specified on the approved vms. Also, provided client with shoplists and R&F for each campaign.
In this account, Motivator worked hand in hand with Maxus as AOR agency
Cargill Phils. (Purina) – Responsible for planning & implementing media efforts (TV and radio) nationwide.
Conceptualized segments in Unang Hirit were implemented for public awareness & positive income response
Grand Dragon Ent. (St. Ives) – planned & implemented TV placements for the brand with post research report
Dragon World (D.E.I) – print media efforts were planned & implemented for this direct selling clothing company with Maxine Magalona as image model
Panasonic Mobile Phones – print media campaigns were launched nationwide
Makro Stores – launched some Makro Stores with print media effiorts
April 2004 – October 2004 – iBRAINSTORM Advertising Inc.
Handled Media and Accounts
As media, handled Philusa – Babyflo product and implemented Ms. Teen Philippines 2004 for which Babyflo was co-presentor.
-Also handled BASF – agro chemical products
-Also handled PLCPD media campaign
As accounts, handled BASF, Philusa, Klub Don Juan de Manila, Pag-ibig Fund, PLCPD, Star Cinema Productions
-Client servicing, supervise creative requirements, reports
-Knowledgeable in powerpoint presentation
-Develop advertising efforts for client such as Star Cinema
January 2002 – March 2004 - Brandworks Marketing Communications Group
Inc.
Planned and Implemented Political Ads for PMP ( Jinggoy Estrada and Digs Dilangalen)
Media Assistant – Implemented media campaigns (tri-media) for the following clients:
- Ginebra San Miguel (LTDI)
- Clara Olé (SYSU Inc.)
-SPEED Detergent Bar (Wellmade Manufacturing)
-BASF agri-chemical Products
-Ginebra Kapitan (TDI)
-Prohealth (Supplements and Medicines)
-Department of Agriculture
-Puerto Princesa Foundation Day
Implemented and supervised below-the-line campaigns for the following clients:
-“Ginuary Na! Sa Barangay Ginebra” for Ginebra San Miguel (tied up with radio stations)
-“Speed Sorpresa” for Wellmade Manufacturing aired over Unang Hirit in GMA-7
-“Speed Bisita, Bilis Laba” for Wellmade Manufacturing aired over Channel 9
Supervised out-of-town shoots & media based events
August 2001 to January 2002 – General Milling Corporation
Operations Assistant – handles PPIC documents for feeds, CPD, and other departments concerning plant operations.
Assist PPIC planner in purchasing raw materials for production used.
SPECIAL QUALIFICATIONS:
Knowledgeable with Arianna research tools used in media planning & buying
Can work under pressure and team player
Work experiences in both client side & advertising agency are plus factor, it gives full knowledge and understanding of marketing/advertising market behavior.
Wide experience in handling FMCG clients & Telco company
Spent internship at DDB Phils. in Media and Research Department
Took basic units in photography
Attended seminars in journalism and mass communication
Computer literate
EDUCATIONAL BACKGROUND :
1997 - 2001 Degree Holder – Lyceum of the Philippines (Manila)
AB Masscommunication major in Advertising
Deans list awardee
1993 – 1997 High School Graduate – St. Rita College, Parañaque
1986 – 1993 Elementary Graduate – St. Rita College, Parañaque
PERSONAL INFORMATION:
AGE : 39 years old
CIVIL STATUS : Single
BIRTHDATE : May 29, 1980
RELIGION : Roman Catholic
(CHARACTER REFERENCE is available upon request)
MARIELUZ Abante VEGA
# 15 Luna St. Moonwalk Village,
Las Pinas City, Philippines 1747
(+63-2) 806-09-34
*********@*****.***
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