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Social Media Mental Health

Hellertown, PA
September 11, 2019

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Joanna S. Ireland

Fountain Hill, PA 610-***-****

Content Writer, Editor & Communications Strategist

Creative, detail-oriented, and hands-on editor, proofreader, and writer with more than 20 years of experience enhancing publications, identifying errors, and collaborating with writers and teams to produce impactful, innovative content. Solid track record of producing creative and compelling content across multiple vehicles in long and short formats, including abstracts, company and product descriptions, emails, blogs, white papers, printed collateral, advertising, website pages, blogs, and social media to engage target audiences. Possess valuable combination of editing and project management skills. Thrive in fast-paced environments and consistently meet deadlines. Strong background in B2B and B2C communications, brand and content development, project management, and social media.

Areas of Expertise

Strategic Planning/Analysis

Research & Communication Strategy

Social Media Management

Press Releases & Web Copy

Academic & White Papers


Newsletter Design

Fact Checking


SEO & Metadata

Brainstorming & Needs Assessments

Client Service Management

Gather Content, Jira, other CMS

Microsoft Office Suite, SharePoint


Career History

Freelance Writer, Editor & Content Strategist Multiple Engagements, Fountain Hill, PA 1995 to Present

Collaborate with clients to define needs and develop creative ideas and concepts with substance, direction, and content for websites, brochures, news and press releases, articles, blogs, and other social media posts. Analyze audiences to craft concise/technical documents, training materials, and other technical documents. Clients include:

Hero Digital: Collaborated with a team to wireframe, site audit, edit existing and develop new content for the Chemours chemical company—a project that includes 8 power brands, several sub-brands, and over 1,000 web pages. Researched and wrote/edited 15 white papers on diverse topics that included smart cities, automobile lightweighting, and titanium dioxide for architectural coatings.

Dr. Carolyn Rutherford: Editing and preparing a self-help book for bereaved parents for publication. Research and write two 900-1,200-word articles monthly on a range of topics relevant to the commercial real estate sector in New Jersey.

Northampton Community College: Write articles for bi-annual alumni magazine; ran social media campaign for the Lehigh Valley Food Festival (2017-2019) and increased engagement by 500%.

J. Paul: Edited two book-length manuscripts for publication. Manuscript #1 was geared toward a YA audience; manuscript #2 was geared toward adults. Advised on character and plot development, continuity, style, and flow.

Citation Labs: Researched and wrote 10 600-700-word articles weekly on a wide variety of topics including substance abuse, parenting, childcare, real estate, pet adoption, construction, mental health, and others.

EPAM: Sole copywriter for a seven-week project to write copy introducing the new partnership between Mount Sinai and CHOP that formed Mount Sinai’s Children’s Heart Center of New York. Collaborated with team of content writers/strategists and project managers to develop information architecture, wireframes, and content for PSEG Long Island and PSE&G. Wrote new and revised existing content and metadata for approx. 16 web pages weekly.

Additional Select Clients: Spire, 9Sail, Kane Communications, Total Package LLC, US News & World Report, Bella Systems Philly, Proweb Concepts, GBSL, FHLL, FIERCE, Physicians Revenue Services, Trish Husted Real Estate, Elections USA, TheatreTots, Fuller-Kovako BV, C.A.R.E.S. of Western PA, Inc.

Instructional Designer Pearson Publishing Company, New York, NY 2014 to 2015 (12-Month Contract)

Designed and wrote beginner to advanced English activities to provide practice and enrichment for ELL (English Language Learner) students for the company’s Wall Street English online manual. Coordinated with global project teams to deliver appropriate content and make necessary adjustments, edits, and revisions in the Alfredo CMS.

Created and wrote 90 to 120-minute lesson plans designing all activities for in-person and tablet use and ensuring that each activity expanded on and reinforced material introduced in the student manual and core units.

Resume Writer Talent Inc., New York, NY 2013 to Present

Craft resumes, CVs, cover letters, biographies, and LinkedIn profiles for individuals at all employment levels, from entry level to executive. Combine interviewing, writing, and design skills to develop documents to effectively highlight job candidates’ skills, abilities, contributions, and talents. Research industry standards to provide career guidance.

Achieved a 91.11 (5-star) rating in 1/2017 audit, receiving commendation for outstanding communication, attention to detail, and strong command of delivering documents that represent clear, strategic improvements over the original documents.

Success reversing clients’ negative experiences with exceptional customer service.

Adjunct Professor Cedar Crest College, Allentown, PA 2013 to 2017

Designed and taught a variety of writing classes including Writing for the Web; Journaling and the Art of the Memoir; Advanced Creative Nonfiction; Beginning Poetry Writing; Introduction to Professional Writing; and Magazine Writing. Collaborate with faculty to develop writing courses that integrate technology and social media with professionally and industry-appropriate written communication skills.

Continually researched changes and evolutions in social media, multimedia, and business communication to incorporate advances and updates into courses.

Teacher Arts Academy Charter School, Allentown, PA 2013 to 2014

Taught three classes of 6th grade Language Arts, with a focus on short stories, mythology, folklore, and legends genres. Designed lessons aligned with PA Common Core to increase reading comprehension, analysis, and writing proficiency.

Content Writer/Ghost Blogger Eggzack, Bethlehem, PA 2013 to 2014 (12-Month Contract)

Wrote industry blogs for various companies within the interior design, construction, general contracting, carpeting and flooring, leisure, and beauty industries. Set and maintained monthly and quarterly editing and writing calendars customized to each client’s specific requirements. Researched industry trends to propose content for different clients.

Increased traffic to client websites; achieved excellent client satisfaction that resulted in several additional clients contracting the company’s services via the referral system.

Teacher Pennridge High School, Perkasie, PA 2000 to 2013

Taught a variety of Latin and English/Language Arts classes to students in grades 9 through 12. Researched, developed, designed, and wrote curricula to meet a variety of student needs and abilities by using best practices and observation to meet state standards and student requirements. Cultivated and mentored students to develop their writing fluency and textural analysis skills. Taught Latin I, Latin II, American Literature, World Literature, British Literature, Creative Writing. Advised and guided students in the literary magazine, fencing, and classics clubs.

Additional Past Clients

Undergraduate and Graduate Student Writing Assistance

Client – Students at NYU, CUNY, Lehigh University, and the University of Delaware

Provide outside editor/reader services for doctoral students, editing theses for style, clarity, and conventions. Mentor foreign exchange undergraduate and graduate students to improve their writing styles and conventions.

Weekly Column – Balancing Motherhood and Working

Client –

Researched and wrote a weekly column focusing on the delicate balance of motherhood and a full-time profession.

Education & Certifications

Master of Arts in Creative Nonfiction Kansas State University, Manhattan, KS

Master of Education in Curriculum Planning & Development Lehigh University, Bethlehem, PA

Bachelor of Arts in Journalism University of Delaware, Newark, DE

Certified Professional Resume Writer, in progress

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