Sales Manager

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Santiago Quevedo, MBA Sales Management Professional

******************@*****.***• linkedin.com/in/santiago-quevedo 786-***-****• Weston, Florida Accomplished, dedicated professional with demonstrated success in sales and market strategies, business development, brand management, operations, and customer success within diverse sectors and markets. Expertise lies in process improvements, sales planning, and training and development. Able to develop and implement operational and business strategies to meet the organizational goal and objectives of the company. Flexible and adaptable with exceptional interpersonal and communication abilities to foster change, incorporate innovation, and implement strategies throughout all levels of the organization. Fluent in English, Spanish, and proficient in French. Areas of Expertise include:

Project / Program Management Business Development Strategic Analysis and Planning

Business Process Improvements

Brand Marketing

Client Acquisition

Operations Management

Sales Forecasting

Distribution and Logistics

Sales and Market Strategies Customer Success Client Relationships Professional Experience

JAPAN TOBACCO INTERNATIONAL INC. • Miami, FL • 2012 - Present REGIONAL SALES MANAGER – NORTH AMERICA, SOUTH AMERICA, AND THE CARIBBEAN, (2016 – Present) Direct the day to day sales and marketing strategies in a region consisting of North America, South America, and the Caribbean and yearly annual sales of more than $92M including marketing plans, distribution and logistics, brand management and customer satisfaction, within the order management and third party vendor areas including customer success, efficiency training and development, reporting and escalation resolution. introduced Logic Pro vaping products as well as launched a new Cigar product from a newly acquired business in the Dominican Republic. Key Accomplishments

• Develop and implement a 3-year strategic and operational brand plan in line with portfolio strategy to target Asian customers in the U.S. West Coast Airports (L.A. and San Francisco and Hawaii for the premium brands Mevius (#1 Cigarette in Asia) and Seven Stars for the Asian Market resulting in an increase of brand awareness, improved sales, and new client acquisition. Built U.S. domestic markets in Guam and Saipan.

• Successfully managed the development and launch of two Limited Edition Packs (LEP's) for Camel and Winston including budget development and maintenance, sales forecasting, market strategies, brand development, as well as advertising campaigns, launch activities, and distribution strategies reaching 16% of total market share.

• Created and initiated business and sales process improvements that increased efficiencies, streamlined processes and Increased SOS from 12.4% YE 2017 to 19.5% YE 2018 (+7.1pp) AREA SALES MANAGER – TRAVEL RETAIL MARKET – MEXICO, SOUTH AMERICA AND THE CARIBBEAN, (2012 – 2016) Spearheaded all aspects of the planning and developing the JTI brand portfolio in all the travel retail channels in the Americas. Successfully managed the financial, marketing, budgeting, pricing and forecasting for all JTI brands. Key Accomplishments

• Conceived, developed, and executed a two-year Distribution Improvement Program (DIP) which significantly improved the route-to-market model for JTI portfolio of products in the Latin America and Caribbean markets.

• Executed brand development strategies in the South American and Caribbean markets that increased brand awareness, provided new client acquisition, and increased market share by 4.5% for Camel and Winston brands.

• Achieved record sales in Mexico of +16% and +19% two years in a row and increased EBITDA by +47%. REMY MARTIN - COINTREAU INC. • Miami, FL • 2009 - 2012 REGIONAL SALES MANAGER – DOMESTIC AND TRAVEL RETAIL MARKETS – NORTH AMERICA, SOUTH AMERICA, AND THE CARIBBEAN. Led all aspects of business development and sales planning for Remy Martin, Cointreau, and Edrington (Macallan, Highland Park, etc.) brands across the North American, South American, and Caribbean Region under a licensing agreement and in areas such as brand development, global positioning, event management, and sales strategies as well as all the Marketing activities of the brands liquor Portfolio in Travel Retail Americas. Santiago Quevedo

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Key Accomplishments

• Launched the 1888 Brugal Extra Premium Rum in Mexico and Caribbean, resulting in an increase of + 13% SOM in the premium rum category.

• Developed Point of Sale (POS) promotions, and public relations campaigns including experimental event management that increased Macallan Single Malt Scotch SOM in key locations by more than 12% with an accompanying double digit increase in sales for 2008.

• Increased the product assortment for Remy Cognac in key vendors (VSOP, XO and Prime Cellar Collection) which resulted in a 14% increase in distribution to those vendors.

• Led the training and developing the Brand Ambassador Team for all the Remy Martin/Cointreau Brands including product knowledge, sales training and techniques, brand development, new client acquisition, and customer satisfaction protocols.

PROCTER AND GAMBLE COMPANY • Miami, FL • 2005 - 2009 AREA SALES MANAGER – NOLA (NORTH OF LATIN AMERICA), CENTRAL AMERICA AND THE CARIBBEAN Successfully led and implemented total business objectives for key wholesale and retail accounts in both Duty Free and Domestic Markets including planning, sales strategies, operations and action plan for the launches of initiatives for Gucci, Dolce Gabbana, Hugo Boss, Lacoste, Montblanc, and Escada brands. Key Accomplishments

• Collaborated in the development and management of the overall investment budget within the Americas resulting in a successful ROI program that at both the retailer and distribution level by enforcing the correct brand segmentation for each category.

• Coordinated with key local events such as The Colombia Fashion week, Peru Moda Event, and the Sao Paulo Fashion week to roll out multi-platform marketing programs featuring D&G, Gucci Flora, and Dolce Gabbana The One Franchise. Managed a $3.5M budget and achieving increased brand awareness of 5% YOY.

• Executed the re-negotiation of distribution agreements with local distributors in Central America and the Caribbean which resulted in significant savings for the company. L’OREAL – PARBEL INC. • Miami, FL • 2002 - 2005

AREA SALES MANAGER – SOUTH AMERICA, CENTRAL AMERICA, MEXICO AND THE CARIBBEAN Led the planning and development of customer experience and sales strategies of Ralph Lauren, Giorgio Armani, Paloma Picasso, Cacharel, Guy Laroche, Biotherm and Helena Rubenstein brands. Responsible for the overall profitability, sales turnover, distribution and advertising.

Key Accomplishments

• Managed cosmetics and fragrances brands for over 75 wholesale and retail accounts in both Duty Free and Domestic Markets driving sales, new customer acquisition, and brand awareness.

• Achieved a consistent global rate growth during tenure of 18% vs. an industry rate of 9% by developing and implementing strong media campaigns and Point of Sale promotional campaigns in local markets and Duty Free shops. Education and Credentials

Master of Business Administration, (MBA) – Concentration in International Business Marketing SHENANDOAH UNIVERSITY, Winchester, VA

Bachelor of Science in Marketing

RADFORD UNIVERSITY, Radford, VA

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