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Digital Media and Analytics Specialist

Fort Mill, SC
January 12, 2020

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Russell Varner

Fort Mill, SC • 704-***-**** • • LinkedIn

A multimedia specialist with a decade of experience in writing, editing and design as well as experience in coding, social media, data research and analytics. A dedicated, hard-working team player who can fit in seamlessly with any group. A passionate content manager and creator seeking a new challenge.


Perform Group March 2016 – Present

Data Research Manager Charlotte, NC

Worked for the largest sports analytics company in the world managing a team helping to accumulate and curate statistics in multiple American leagues to be used for video previews, recaps and player profiles featured on multiple outlets used around the globe.

Managed a team of full-timers and part-timers to provide seamless coverage across all leagues and platforms to clients from around the world from London to Japan.

Created additional information packages, such as Women’s World Cup coverage, Tom Brady's 40th birthday and previews for the various NFL and NBA seasons, that are shared around the globe.

SB Nation September 2014 – January 2017


Wrote in-depth and comprehensive game previews, recaps, feature stories and columns on the Charlotte Hornets and their players, often on tight deadlines.

Looked over, edited and published articles and columns written by nearly a dozen fellow site writers from all across North America.

Ran social media (including Facebook, Twitter and Snapchat) on the Charlotte Hornets blog on the popular SB Nation website, At The Hive.

Belk July 2015 – February 2016

Multimedia Designer Charlotte, NC

Successfully completed a six-month project to develop new Scene7 image presets used site-wide, allowing for the higher quality images with an average 69% reduced file size.

Optimized the image upload process and reorganized/archived promotional photography, graphics and videos using Adobe Scene7 and Brightcove.

Collaborated cross-functionally with creative, production, and development teams to gather data and complete project tasks.

Wrote and presented documentation on new presets and processes to business and technical teams, becoming the SME for Scene7 presets and process for Creative teams.

Performed daily and weekly QA tests on Belk's desktop and mobile sites, testing user experience and overall site performance.

Wireframed and helped design landing pages for in-house applications for eComm team.

Media General/Berkshire Hathaway August 2011 - May 2013

Sports Copy Editor Hickory, NC

Edited and laid out sports pages for ten different papers throughout the Southeast, working on as many as 20 pages in a single night with very tight and varying deadlines.


Writing (short and long form, white papers, under tight deadlines), editing (audio, video and writing), InDesign, PhotoShop, Illustrator, Facebook, Twitter, Instagram, LinkedIn, Microsoft Office, layout, blogging, SEO, web publishing, multimedia, social networking, photography, WordPress


Elon University May 2014

Major: Interactive Media (Masters) Elon, NC

Elon University May 2010

Major: Journalism (Bachelor of Arts) Elon, NC

Award: Collegiate Emmy Award (‘One on One Sports,’ 2009)

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