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Director of Marketing

Location:
Mississauga, ON, Canada
Salary:
90000
Posted:
January 09, 2020

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Resume:

SANDY GRGURIC MBA

Mississauga, ON L*Y *C* 416-***-****

linkedinsandygrguric.com ada88q@r.postjobfree.com

MARKETING & COMMUNICATIONS SPECIALIST

Marketing & Communications Specialist with tailored solutions in planning & executing strategies in order to maximize profitable growth, aligning company’s vision, mission, values and strategic goals. Dynamic, award winning thought leader with a results-driven marketing business strategy.

Strategic Planning Global Marketing Digital & Traditional Marketing Business Improvement Process Business Analysis Public Relations & Communications Copywriting Advertising Brand Management

CAREER HIGHLIGHTS

Mike Holmes Group TV Celebrity (2 year period)

Largest client was Eaton Electrical, worked with Eaton on social media, promotions, marketing plans, leveraging relationships with big box stores like Home Depot

Brought open and inclusive communication and strategy to 6 person marketing team which resulted in completion of business contracts 6xs greater than previously

Southwire (12 month period)

Generated an extra $1.7M through new digital promotion creating a loyalty program, first loyalty program for Southwire internationally

Won 2 marketing awards, Integrated Marketing & Sustainability given by the Electro Federation, first time recipient for Southwire Canada

Invited to write article on sustainable products and reducing footprint by Electro Federation

Caesars Windsor Casino (12 month period)

Increased revenue to $1 billion per year from $365M a year

Exceeded estimates for loyalty program by 35% (largest casino loyalty program in the US)

Pearson Online Learning Solutions (18 month period)

Increased revenue for Norwich University by $5M, exceeding forecast & producing the best results in the company’s history ( up to 2012)

Coached a 5 person marketing team, teaching them unique marketing strategies to continue on the success

Prime Walls, high end international wallpaper (4 year period)

Increased revenue 25xs in 18 month period through marketing strategies for B2B target

Created & developed brand in Canada; built on that success in Dubai and the US

Published and was interviewed in over 8 magazines internationally

Strategically planned and executed ecommerce website for B2C target

Secured product to be featured on Mailyn Denis Show, Cityline & Steven & Chris

Celebrity interior designers like Glen Peloso featured wallpaper at design shows

PROFESSIONAL EXPERIENCE

MARKETING, BRAND & COMMUNICATIONS DIRECTOR June 2019 – Present

Celebrity of Events Network, Toronto, ON

Celebrity endorsements of products for Tier 1 companies.

In charge of all marketing and communications for company bringing strategic planning and process to organization with traditional and digital channels.

DIGITAL MARKETING DIRECTOR (contract) January 2017 – June 2019

Mike Holmes Group, Toronto, ON

Mike Holmes is a TV Personality and of one of North America’s Most Trusted Contractors. The Holmes Group is comprised of a television production company, construction company and inspection company including product endorsement.

Oversee a 6 person team for marketing, planning, execution, celebrity appearances, news articles, blogs, social media for Mike Holmes, Mike Holmes Jr, Sherry Holmes and the Holmes Group enterprise

Maintain brand management, corporate identity and consumer product endorsements meet the highest standards

Create, develop, write copy for Mike Holmes and distribute to social media, blogs, and media outlets

DIGITAL MARKETING/ COMUNICATIONS MANAGER (contract) January 2016 – January 2017

Southwire Canada, Mississauga, ON

North America’s leading manufacturer of wire and cable used in the distribution and transmission of electricity.

In charge of marketing, strategic planning, execution and PR efforts for 7 divisions using research and ensuring all objectives were being met

Re-organized marketing team and strategies saving over $1 million and increased productivity with lower budget

MARKETING DIRECTOR/ PRODUCT MANAGER October 2012 – December 2015

Prime Walls/ Walls Republic, Markham, ON International leader in the commercial and residential wallpaper industry throughout North America, Asia, Europe and the Middle East. Distributed in 32 countries internationally, with an impeccable reputation

Strategically placed products in new retail locations, oversaw the design and execution on all packaging with new brand presence

Developed key relationships with key personnel and manufacturing in Canada, Dubai, U.S and China

Responsible for all marketing including new website design, SEO and SEM, trade shows, direct mail and public relations

DIGITAL MARKETING ASSOCIATE DIRECTOR July 2010 – October 2012

Pearson Online Learning Solutions, North York, ON

US Education online learning service, partnering with leading universities providing online learning services for the world’s premier schools, colleges and universities.

Managed all aspects of marketing planning, creative direction, tactical execution, performance analysis and ongoing optimization for portfolio of prestigious academic institutions

MARKETING DIRECTOR/ PRODUCT MANAGER February 2009 – July 2010

Prime Walls – International Wallpaper Company, Markham, ON

Developed brand, website, sales material, secured celebrity endorsements, trade shows, public relations, worked with digital marketing agencies and worked with manufacturers internationally developing new product designs

ACCOUNT DIRECTOR & CASINO MARKETING DIRECTOR

Marshall Fenn Marketing & Communications Agency, Toronto, ON January 2003 – February 2009

Full service advertising agency that creates, plans and manages all aspects of client's advertising specializing in interactive, television, radio, brochures, direct mail print and radio

Worked as Marketing Director at Caesars Windsor (formerly Casino Windsor) for one year prior to launch while maintaining and managing agency

Worked with various casinos including Casino Rama, Chukchansi Casino in Fresno, California

EDUCATION

Master of Business Administration, MBA 2011 – 2013

Norwich University, Vermont, US

Graduated with honours

York University, Bachelor of Psychology, BA/BSC



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