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Manager Sales

Pottstown, PA
65/h W2
January 09, 2020

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Perkiomenville, PA ***** / 610-***-**** /



Extensive experience strategic planning, BT, IT, Marketing, Sales and Innovation development, and implementation of enterprise and departmental technical and business solutions to address business needs. Expertise includes successfully gaining the client’s confidence and serving as a liaison between IT, internal businesses units and third-party vendors as well as all corporate functions with P&L and portfolios management responsibilities with budgets up to $8M. Experience includes but is not limited to developing strategic corporate plans for worldwide implementation and operation of client services, CDI, CRM, product support, quality assurance and training in the following areas:

Digital Transformation

Multi-Channel Marketing Operations


Omni-Chanel Marketing

CRM Digital Meeting /Remote Detailing

eSampling / Order Entry

Spikes/ POC, Proof Of Concept development

Global Project/Program Portfolio Management

SAFe Agile & Waterfall Project Management


Integrated Logistics Support

Inventory Control

Patient Centric Compliance Solutions

SDLC / Scrum / Kanban for In-house and Customer Programs and Projects

Strategic and Tactical Planning

Access Control

M&A Data Audit

Order Management Solution

Digital Consumer Experience

Customer Centric Marketing

Energetic and proactive leader with vision and the ability to motivate and create a winning environment that drives business results by utilizing my expertise and skills set:

Business domain experience includes Entertainment, Healthcare, Pharmaceutical, Insurance, Military, and Retail industries.

Demonstrated competence working with Fortune 100 companies and small businesses.

Program/ Project/ Product/ SAFe Agile managed Enterprise Multiple Channel Marketing, Content Management, Campaign Manage, Access Control, B2B & e-Commerce Systems, Business Continuity, Disaster Recovery, Data Provisioning, Kiosks, Provider & Practice Management Systems, Partner Settlement System Solution, Electronic Medical Records, Market Analysis, Medical Claims Processing, Order & Inventory Control, POS & Order Entry Systems, Electronic Data Capture, Engineering, Document & Imaging Systems, Process Control Systems, Clinical Compliance, R&D, DaaS PaaS & SaaS, Sales & Marketing Analysis, Logistical Engineering, Clinical & Compliance processing and systems, Internal and External Portals, Aggregate Spend Solution, SDLC, Promotional Mix Optimization, Samples Management Optimization, Marketing Segmentation, CRM, Agile ART.

Proven track record identifying and improving inefficient business processes and client solutions.

Experienced communicator with audiences from ELT level executives to entry level staff.

Demonstrated success in building client relationships, establishing project strategy and deliverables; developing and delivering solutions; managing and coaching project resources and delivery teams.

Acted as Business Relationship Manager served as the lead strategic liaison between the Business Operational areas and IT.

Fifteen years as a team and organizational leader effectively managing, coaching and coordinate resources and teams of varying sizes (3 – 360) including both internal and external resources including off shore teams.

Exceptional strategic thinking and planning with strong analytical, verbal, and written communication skills.

Strong decision-making and team building skills.

Lead remote sessions, to support information, communication, and learning for this business-critical application.

Ability to navigate internal and external organizational obstacles and challenges.

Builds and guides teams on how to optimize self-organization in co-located and non-co-located environments.

Expertise in presentation and client interaction (Project Management, Waterfall, Agile Scrum/Kanban, Lean, SAFe Agile Release Train/ Scrum Master).

Twenty years of successful delivery solution development using legacy and emerging technologies.

Fifteen years of project management experience with risk, scope, resources management, plans development, creating and implementation of action plans, reporting and budget accountability.

Performed Presales and post sales technical and evaluations of customer proposals based upon their needs and contractual high-level requirements; includes resource and cost analysis to ensure profitability and client satisfaction.

Proven thought leader for solution development strategy through full project life cycle.

Experienced with developing a business architecture strategy based on a situational awareness of various business scenarios and motivations. Including defining the set of strategic, core and support processes that transcend functional and organizational boundaries; identify and describe external entities such as customers, suppliers, and external systems that interact with the business; and describe which people, resources and controls are involved in the processes.

Ability to apply a structured business architecture approach and methodology for capturing the key views of the enterprise and capture the tactical and strategic enterprise goals that provide traceability through the organization and are mapped to metrics that provide ongoing governance.

Experienced in Reengineering and Reverse Engineering, Mapping and Analyzing As-Is process, Design To-be process, Workflow process diagram, Implement reengineered process and continuous Improvement.

Ability to create strategic and tactical planning roadmaps, development, evaluation, and coordination of information, technology systems and resources.

Experienced working as a liaison among stakeholders in order to elicit, analyze, communicate and validate requirements for changes to business processes, policies and information systems, including understanding business problems and opportunities in the context of the requirements and recommends solutions that enable the organization to achieve its goals.

Ability to analyze, elicit, and create; Enterprise Analysis, Requirements Planning & Management, Requirements Elicitation, Requirements Analysis, Requirements Communications, Solution Assessment & Validation, and Fundamentals to meet the goals of the organization.

Ability to influences, manage, and provide leadership to people from different subject areas from technological, financial, managers, developers, business stakeholders and vendor resources in implementing highly complex work on products and projects. This also included managing global resources and assignments from other functional areas and for global programs across the world.

Ability to work thought team impediments to progress the project via servant leadership, coaching and/or influencing actions of SMEs and leadership.

Twenty years’ experience working as a consultant with the last fifteen years working in the Healthcare/ Pharmaceutical/ Insurance industries

Managed projects using Agile SAFe Scrum (Scrum Master), Kanban, RAD, and Waterfall Methodologies

PM Certification with PMO Methodology PMBOK, JAD, BABOK, TQM, Lean, Agile Scrum/Kanban, SAFe Agile, Six Sigma experience.

Project Management Tools – JIRA/ Confluence, MS Project, Adobe, Google Suit, Microsoft Word, Visio, Excel, PowerPoint, SharePoint.


Pfizer Pharmaceuticals, Inc., Collegeville, PA 10/2014 – 11/2019

Digital Solution & Emerging Technologies Sr. Cloud Solution Project Manager / Business Analyst

At Pfizer I have been in many roles from Innovation Business Analyst, Tech Engineering, Deployment Lead, Product Market On-boarding Lead, Product Owner, Project Manager, Scrum Master, ART and Resource Manager of a set of 8 plus developers’ teams. In these roles I have worked on the Pfizer’s Digital Solution and Enablement Marketing Technology solutions, Martech Stack, Vendor On-Boarding, and with the Sales Force Automation solutions.

Mulesoft ESB Project Manager – create Effort and Cost Estimates and managing the global external Mulesoft ESB development team members and projects. Some projects include GANE – Global Attendee Nomination Experience, ‘Sales Force Automation’, SFA Global PforecRX, Veeva Rep Trigger Email integration with ‘Global HCP Registration and Validation’, GRV auto population registration screen, eSampling HCP Auto validation, US Meeting Management integration with Engage and cvent, Global HCP Registration and Validation - HCP Auto registration validation services, Newton platform, Edson platform,Customer Master MDM (Master Data Management), cvent (Meeting Management), Engage (Customer Profile Management) and many more.

Managed the External Mulesoft ESB Development Teams – managed a team of five plus Mulesoft developers including resource planning and assignments, Mulesoft Cost Modeling, Effort and Cost Estimates, creation of ‘Statement of Work’, SOW, project and sprint planning. Managed IPRM ‘Information Protection & Risk Management’, CMDB (Configuration Management database) CI ‘Configuration Item’, CRP ‘Compliance Risk Profile’, and VCAS ‘Vender Compliance Assessment Services’ process. This include deployment of Enterprise Service Bus Applications and REST APIs.

Global Deployment Manager / Program Manager and Market On-boarding Lead for Pfizer’s Global Unsubscribe Sitelet for NA, LATAM, EU, EURIT, and APAC markets. Lead markets through the marketing on-boarding process, working with the market on preparing the ‘Medical, Legal, and Regulatory’, MLR document, preparing the ‘User Acceptance Testing’, UAT, leading the market through UAT, and deploying the solution.

Global Deployment Engineering Project Manager for ‘Marketing Automation and Personalization’, MAP platform for EU, EURIT, and LATAM markets. Lead and Project Manage the MAP global technical deployment team and interface with other technical leads during the development and deployment of the solution.

‘Global Registration and Validation’, GRV ‘Healthcare Professional’, HCP Automatic Validation with IVQIA webservice validation global deployment Tech Lead for Europe and Canada.

Product Deployment Manager/ Lead Engineering Tech and Project Manager for Global Remote Detailing for the NA, LATAM, EU, EURIT, and APAC markets. Train and on-board Field Force Reps for North America markets.

Product Lead and assisted in all the Global Remote Detailing actives for all global regions which included NA, LATAM, EU, EURIT, and APAC. This included market on-boarding, Field Force Rep training and support, Attack and Penetration Testing’ A & P Testing, ‘User Acceptance Testing’, UAT, Market and Global Deployment Planning, and Project Planning, Monthly and Quarterly stakeholder reporting, Medical, Legal, and Regulatory, MLR document preparation.

Oversaw global reporting and tracking cost of the Pfizer’s DSET, ‘Digital Solution & Emerging Technologies’, AED, ‘Architecture, Engineering & Development’ and Infosys ‘Amazon Web Services’, AWS instances. Reports used to track chargeback cost to Product or Projects using the AWS resources.

Lead Spikes and POCs, proof of concept projects for new digital solutions and emerging technologies. custom application using Mulesoft as the ESB.

Pfizer Pharmaceuticals, Inc., Collegeville, PA 09/2013 – 10/2014

BT- Multiple-Channel Marketing (MCM) Innovations Business Analyst / Project Manager / Business Analyst


Architected and directed the migration and integration of a Global Multiple-Channel Marketing Interaction Management (IM) solution, Healthcare Professional (HCP) and Organization consumer for Branded Products US markets. This also included the streamlining of Global Multiple-Channel Marketing Interactive Marketing (IM) process for both Vendor & Campaign Management processes.

Led and performed a global CMDB Audit of the Martech stack solutions.

Performed impact analysis of existing integrations with existing Siebel CMS migrating to new global campaign management platform for Healthcare Professional (HCP) CMS and Interactive Marketing (IM) management.

- Mapping out existing actors, systems, and integration points.

- Identifying dependencies and possible risks.

Performed impact analysis of existing integrations with existing Veeva & custom applications using Mulesoft as the ESB.

Assisted with integration planning, authoring test cases for integration with web analytics vendor and new campaign management platform.

Other tasks related to campaign management platform migration ‘Global Customer Permission’, GCP, ‘Global Registration and Validation’, GRC, and Global Campaign ‘Interaction Management’ IM solutions.

Led the ‘Global Remote Detailing’, GRD EU data migration from legacy solution to the new GRD solution.

Assisted in all the Global Remote Detailing actives for all global regions which included NA, LATAM, EU, EURIT, and APAC. Included market on-boarding, Field Force Rep training and support, Attack and Penetration Testing’ A & P Testing, ‘User Acceptance Testing’, UAT, Market and Global Deployment Planning, and Project Planning, Monthly and Quarterly stakeholder reporting, Medical, Legal, and Regulatory, MLR document preparation.

Scrum Master, Global Deployment, ART and UAT Lead for Global Channel Permission, GCP solution platform.

Endo Pharmaceuticals, Inc., Malvern, PA 08/2011 – 09/2013

Marketing Insights Planning, CI-Competitive Intelligence & Measurements, Commercial Business Project Manager / Analyst

Developed and directed the integration of sales and Multiple-Channel Marketing Operations activities targeting consumer, Healthcare Professional and Organization consumer for Branded Products markets. This also includes the streamlining of Multiple-Channel Marketing Operations process for both Vendor & Campaign Management and segmentation creations processes.

Developed segmentation strategies, forecasts, business cases, and associated marketing programs for Multiple Channel Marketing for Branded Products.

Integrated and maintained Sale and Marketing activities in one COTS SFA solution called Veeva iRep which is built on solutions.

Customer Centric Marketing (CCM) New Ventures, Commercial Business Project Manager/ Business Analyst

Supported Multi -Channel Marketing (MCM) Operations aimed at increasing use of New and existing Branded Products within the USA. Lead the team in integrating multiple channel marketing campaigns that attracted and retained highly profitable consumer, Healthcare Professional and Organization consumer.

Created Business Architecture and SOP for Endo’s Branded Products Multiple-Channel Marketing (MCM) Operations including Campaign and Vendor Management process through the development and monitoring of key metrics. This included the following activities, creation of routine and ad hoc presentations on performance; identifies areas of opportunity and meaningful action items in support of increased performance; market segmentation creation

Planned developing new business segmentation strategy for Branded Products, Campaign Management Services, Vendor Management, and Managed Markets for platform and Marketo CRM.

Planned, developed and implemented internal and external Promotional Mix Optimization (PMO) and Sample Optimization Management (SOM) architecture to track and obtain tactic and program information for current and future tactics. This information was used to create a Marketing Mix Model (MMM). The MMM uses statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics, marketing promotional mix, on sales and then forecast the impact of future sets of tactics. These results were used to optimize advertising mix and promotional tactics with respect to sales revenue and profit. (Personal and Non-Personal Promotion, Speaker Programs, Co-Pay Card, Direct Mail, email, SMS, Text, web cast, Digital Master Video Ads (DMVA), SFA, Implementing SFA Veeva and solution for both Personal and Non-Personal Promotions). Veeva,, and Mulesoft

Developed and Supported Manage Market and Trade & Distribution statistical analysis through Model N solution and Integrichain DNA (Demand Network Analytics™) Manufacturer BS & 3 PL data, Distributor Data and Retail data.

RD Services, Perkiomenville, PA 06/2010 – 07/2011

Sales and Marketing Business Consultant

Consultant for a small business developing new business strategy for New Products and Services.

Supported product or service development through collaboration with leaders in Sales, Marketing, Policy, and/or Product or Service Development to determine launch strategies for new products or services and program rollouts.

Partnered with key business supporters to execute product or service and program positioning and ensures it is integrated throughout internal and external communications and training materials. Identified and qualified prospective clients for organization’s product or service.

Supported design, development, and execution of structured go-to market plans for single or multiple, diverse products or services with substantial financial impact to the organization. Developed structured product or service marketing plans. Provided the sales force with the tools and information to effectively attract and retain customers.

Developed and implemented internal and external marketing materials, programs, and processes such as flyers, brochures, promotions, direct mail, merchandising, and advertising to help achieve sales force business goals through effective marketing materials and programs.

IMS Health, Plymouth Meeting, PA 02/ 2009 – 05/2010

Business Analyst

Consultant within the Business Architecture Department at IMS Health; responsibilities included a full range of activities which ensured the operational effectiveness and excellence of the business and commercial units within the company including Consulting, Sales, Product Marketing, and Innovation. As part of a BA’s duties sometime where asked to fulfill the role of a Business Architecture or Project Manager to lead a number of key projects for the business, commercial units and the company.

Worked with project sponsor and stakeholders to understand and document project objectives, scope and functional and operational requirements, including develop strategies to meet goals within budget and time.

Actively participated in the decision-making process to define the business and technical architecture and was considered a neutral voice making critical decisions. Had to think in both a strategic and tactical manner, in line with enterprise strategies.

Acted as a functional and subject matter expert (SME) on the specified applications as the sole point of contact between the business, commercial unit and Information Technology’s Application Development Specialist. (Business Continuity, Data Provisioning, Governance, both Pre and Post Sales Compensation, "Physician Payment Sunshine Act", State Aggregate Spend, DaaS & SaaS, IMS DDD, Xponent, & HCRS Healthcare Prescriber & Organization’ HCPs, Customer Portal, Web Site, Customer Master, Credentialing, COTS, MDM, PMBOK, BABOK, SDLC, AOA, DEA, AOpt, GML, SLN, Rx, AWP, SAP, Onyx, Reference File Processing).

Worked with business lines, support departments, marketing, and sales in define the business and technical needs for support product lines marketing strategies, using, Peregrine, QMS, and Onyx systems.

Created and maintained Concept, Offering Architecture, Product Requirements Specification (PRS) document(s) describing the project's objectives requirements, and business infrastructure, how the work was done and listing the requirements for each business area prioritized into mandatory, desirable and optional categories (’as is’ and ‘to be’ process). Desirable and Optional requirements contained an associated business case which allowed the project sponsor to make informed decisions about delivery of the project.

Royal Medical Supply, Pottstown, PA 01/2003 – 12/2008

Director Special Project Manager/Business Analyst

Provided technology vision and leadership in the developing of strategic plans for worldwide implementation and development of Information Technology (IT), Information System (IS), & SDLC enterprise solutions programs and projects. Clinical & Provider Compliance Programs and Systems, Sales, Managed Marketing, HCP/HCO Marketing, Financial, PSS (Partner Settlement System), Innovation and R&D within Healthcare and Pharmaceutical/ Medical Devices. Developed and implemented Medical and Practice Management systems; Physician Desktop, Patient Record, Ordering, Authorization and Referral Management, Scheduling, Physician Billing and Receivables, Scanning and Importing, Patient, Customer, and Corp Portal, Health Maintenance and Disease Management systems and New M&A company to the RMS Healthcare network.

RJR Medical Corporation, Pottstown, PA 04/2002 – 12/2002

Project Manager / Business Analysis

Developed Policy and Procedure for the Accreditation Process as defined by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO). These Policy and Procedural were instrumental in RJR Medical achieving Full Accreditation from the Joint Commission. This accreditation was a prerequisite to RJR Medical continuing to perform services for the Blue Cross and Blue Shield Companies of Pennsylvania and New Jersey.

Gateway Ticketing Systems, Boyertown, PA 07/2000 – 04/2002

Engagement Manager / Engineering Project Manager

Performed pre and post sales technical and evaluations of customer proposals based upon their needs and contractual requirement between Gateway, third party vendors, and the customer which was used to create an Implementation Project Plans. These projects ranged from customers specific software and hardware requirements for Gateway’s Point of Sales, POS system to creating third party software interface solution. Projects included: custom software enhancement for their ticketing POS system; the installation of new hardware and software for APAC and North American customers; created a new Voucher system and software interfaces to new hardware for customers.

THE M&T Company, King of Prussia, PA 01/1989 – 05/2000

Project Manager / Sr. Project Engineer / System Analyst

Designed, developed and managed solution delivery and global deployment for in-house projects and customer (federal government and Department of Defense clients) specific requirements by using off the shelf and custom software/hardware solutions based on projects and customer needs. Additionally, developed logistical engineering for foreign military sales to allied countries in good standing.


Bachelor of Science (B.S.), Computer Science/Business Management

Slippery Rock University, Slippery Rock, PA

Post Graduate work

Ursinus College, Collegeville, PA

Post Graduate work and Professional Development in Project Management, SDLC, Lean, Agile and Marketing

Penn State, Great Valley, PA

Project Management Certification

Penn State, Great Valley, PA


Member of the following organizations: PMI, Information Systems SIG and Risk Management SIG

Agile Management - Scrum, Kanban, Lean, and SAFe Agile training and coaching

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