Social media director with an executive profile in proactive media and communications professional with 10 years in both internal and external communications, social media, blogging and editorial media relations
Social Media Marketing
G. Batista & Associates Jan 2019 - Current
Conduct direct marketing as necessary, including social media.
Manage and update social media functionality and content.
Manage and update website.
Develop an overall social media strategy to drive engagement and increase followers
Develop, execute, and monitor campaigns utilizing various analytics tools including Google Analytics, Google Adwords
Social Media Sep 2018 – Oct 2018
Collect and study web metrics, including page-by-visit view, traffic mix, conversion rates, on-site time, volume of transactions and revenue, visits, cost per click, and cost per acquisition .
Create and implement social media marketing initiatives such as affiliate programs, e-mail promotions, paid ad placement and viral marketing campaigns.
Manage the monitoring and reporting processes of relevant activities related to the search and present findings and trends with marketing executives during weekly or monthly meetings.
Social Media Feb 2013 - May 2017
CDN NEWS CHANNEL
Prepared the crisis plan that was a strategy to cover unprecedented events such as hurricanes. This plan was applied with great success on several occasions, such as the regrettable terrorist attacks.
Achieved the best visibility and customer participation for the brands CDN and El Caribe
Made more than 150 successful cross promotions on both Twitter and Facebook and achieved greater audience commitment to the brand
Ensured the consistency and quality of marketing content that preserves the integrity of the Brand
Sales Associate Jun 2012 – Dic 2012
COSAS DEL PAIS “GALERIA 360”
Excellent sales service to ensure high levels of customer satisfaction
Welcoming customers to the store and answering their queries improvements
Assess customers’ needs and provide assistance and information on product features
Assistant Professor Jul 2010 - May 2012
INTERNATIONAL INSTITUTE OF JOURNALISM
Developed and implemented lesson plans that covered all required topics
Implemented marketing strategies which resulted in 12% growth of customer base
Developed new process for employee evaluation which resulted in marked performance improvements
Social media engagement
Social media expert
Excellent written & verbal communication
Strong time management
Able to operate in fast-paced conditions
Self-motivated and self-driven
MS Office Programs
MS Office/ MAC
Final Cut Pro
Native speaker of Spanish and Understands, writes and reads English
Bachelor's Degree: Communication May 2012
Havana University Cuba.
References available on request.