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Social Media Marketing

Location:
Fort Lauderdale, FL
Posted:
January 02, 2020

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Resume:

LETY BONNIN

**** ****** **. ******, ** ***** 954-***-**** ada6ys@r.postjobfree.com Resident

Professional Summary

Social media director with an executive profile in proactive media and communications professional with 10 years in both internal and external communications, social media, blogging and editorial media relations

Work History

Social Media Marketing

G. Batista & Associates Jan 2019 - Current

Conduct direct marketing as necessary, including social media.

Manage and update social media functionality and content.

Manage and update website.

Develop an overall social media strategy to drive engagement and increase followers

Develop, execute, and monitor campaigns utilizing various analytics tools including Google Analytics, Google Adwords

Social Media Sep 2018 – Oct 2018

Netspot USA

Collect and study web metrics, including page-by-visit view, traffic mix, conversion rates, on-site time, volume of transactions and revenue, visits, cost per click, and cost per acquisition .

Create and implement social media marketing initiatives such as affiliate programs, e-mail promotions, paid ad placement and viral marketing campaigns.

Manage the monitoring and reporting processes of relevant activities related to the search and present findings and trends with marketing executives during weekly or monthly meetings.

Social Media Feb 2013 - May 2017

CDN NEWS CHANNEL

Prepared the crisis plan that was a strategy to cover unprecedented events such as hurricanes. This plan was applied with great success on several occasions, such as the regrettable terrorist attacks.

Achieved the best visibility and customer participation for the brands CDN and El Caribe

Made more than 150 successful cross promotions on both Twitter and Facebook and achieved greater audience commitment to the brand

Ensured the consistency and quality of marketing content that preserves the integrity of the Brand

Sales Associate Jun 2012 – Dic 2012

COSAS DEL PAIS “GALERIA 360”

Excellent sales service to ensure high levels of customer satisfaction

Welcoming customers to the store and answering their queries improvements

Assess customers’ needs and provide assistance and information on product features

Assistant Professor Jul 2010 - May 2012

INTERNATIONAL INSTITUTE OF JOURNALISM

Developed and implemented lesson plans that covered all required topics

Implemented marketing strategies which resulted in 12% growth of customer base

Developed new process for employee evaluation which resulted in marked performance improvements

Skills

Social media engagement

Social media expert

Public relations

Internet marketing

Data entry/clerical

Excellent written & verbal communication

Accomplished manager

Anticipates Needs

Strategic Planning

Strong time management

Team player

Able to operate in fast-paced conditions

Resourcefulness

Web content

Analytical thinker

Passionate

Ambitious

Self-motivated and self-driven

Tools

MS Office Programs

Photoshop

Edius

Pinterest

Google Analytics

Hootsuite

Facebook

LinkedLn

WordPress

MS Office/ MAC

Twitter

Snapchat

Adobe Creative

Final Cut Pro

Instagram

Languages

Native speaker of Spanish and Understands, writes and reads English

Education

Bachelor's Degree: Communication May 2012

Havana University Cuba.

References available on request.



Contact this candidate