BLESSIE C. ZARZUELA
Block * Lot ** Avida Settings,
Molino 4, Bacoor Cavite PH
ada6om@r.postjobfree.com
Linkedin.com/in/blessie-zarzuela
SUMMARY
Mission-oriented, highly creative sales and marketing leader with over 20 years of solid experience in providing end to end solutions for both trade and end consumers. Talent for coaching and mentoring team members in order to provide opportunities for personal and professional growth. Detailed-oriented project manager, able to handle multiple activities while maintaining quality and deadlines. Flexible and comfortable around people in different levels of the organization. SKILL HIGHLIGHTS
Events Management
Concept Development
Presentation Skills
Copywriting & Art direction
Project Management
Public Speaking
WORK HISTORY
ROYAL CANIN PHILIPPINES, INC.
24th Floor SM Corporate Tower, Mckinley Taguig
SPT/ E-Commerce Pillar Head, May 2007 to present
SPT Pillar Head is responsible for the Philippines long term sales strategy for Royal Canin Philippines, This multi-faceted role is accountable for the roadmap to deliver the accelerated growth required to achieve objectives.
CAREER HIGHLIGHTS:
Successfully grew channel contributions to total business from 47% in 2016 to 53% by 2019 YE
Grew distribution points by 19% vs LY via out of the box saturation drives.
Mounting of The Great Shih Tzu Walk, a Guinness World Record attempt for the largest dog walk of a single breed. Results: 12.5M worth of mainstream media exposure; 1000++ participants and guests
Creation of The Royal Canin Starter Hub: a unique new pet owner recruitment platform in two pet centers in Metro Manila. Results: 1408 recruits YTD; 16% redemption on second purchase; +22% tonnage and +50% in NSV YTD
Spearheaded industry’s firsts business relationship building activities such as RC Academy, Pets Shop University, among others
Launched within 3 months Shop in Shop in two market places.
Increase of 42% on team Gallup engagement scores vs LY
Negotiation
Time Management
Communication
MAIN RESPONSIBILITIES:
B2C Marketing
Develops of 360 campaigns per quarter based on global initiatives and local priorities
Supervises brand activations and sets up relevant conversion KPIs to guarantee ROI
Drives consumer engagement thru online content curation and direct mail calendar outline
Enhances consumer shopping experience through picture of success deployment per customer category
B2B Marketing
Development of trade acceleration programs to achieve growth targets
Facilitation of quarterly business reviews for key accounts
Creation of joint business plans and trade terms for key accounts based on growth levers
Provides pricing recommendation of products based consistency tool and competitor’s current price points
Drive store staff education to increase prescription through product seminars, cluster trainings
Optimizes margins by building strong product portfolio and healthy product mix at the point of sale via the Must Have List
Oversees deployment of in store communication and monitors partner compliance
Management of yearly trade expense plus advertising & promotions budget
Develops programs for new accounts to push off takes and guarantee periodic activity
E-Distributor management for market place shop in shop
Eukanuba brand management
People Management
Manages 7 direct reports (5 sales associates; 1 trade marketing ; 1 ecommerce and digital marketing manager )
Develops team growth through individualized development plans
Provides timely feedback and coaching through 1:1 catch up sessions
Encourages development by assigning champion project per direct report and monitoring progress periodically
Drive engagement by celebrating big/ small wins
Other Functions
Periodic forecasting based on historical, bottom up and growth levers
Manages and measures work via periodic dashboards MARKETINGWORX
LPL Building, LP Leviste St.., Salcedo Village, Makati Managing Director, January 1 999 to May 2007
Marketingworx was a marketing communications company that focused on events management and brand activations. As Managing Director/Proprietor, I was in charge of over-all business management which included but not limited to account acquisition & development, production, creative direction, staffing & hiring. Clientele included Asia Brewery, RFM. Henkel Philippines, Sun Cellular, Plan Philippines, Royal Canin Philippines, Bank of the Philippine Islands, Cook Magazine, among others. HIGHLIGHTS:
Sun Cellular nationwide POSM deployment during its launch phase.
RFM Manpower deployment
Henkel Distribution Drive
Summit Water’s Kaya ng Pinay Send Off Party
Department of Health’s Garantisadong Pambata Awarding Ceremonies
Microtel (MOA) Launch with His Excellency President Benigno Aquino OTHER RELEVANT WORK EXPERIENCE
SLG Advertising/ Account Manager, 1999
Reader’s Digest / Account Manager, 1997-1999
The Manila Times/ Advertising Sales Executive, 1996 EDUCATION
John Clements Executive MBA
Stepping Up to Management, 2015
DLSU– Space
Certificate in Events Management, 1997
Philippine Women’s University
AB Mass Communication, 1996
Perfect Workshop Visit/ Whole Brain Training, 2018 Negotiation Training/ The Gap Partnership, 2018
Line Manager 2 Training/Mars University, 2017
Line Manager 1 Training/Mars University, 2016
TRAININGS