Sign in

Marketing Director

Makati, Philippines
December 31, 2019

Contact this candidate


Erika Jane Dandal-Ballentes

Address: #*C, Cluster 3, San Francisco Gardens, Boni Avenue, Mandaluyong City, Philippines Email Add:

Contact #: 090********


MA International Studies, University of the Philippines, Diliman, 2006 – 2010 Cum Laude standing BA Communication Research, University of the Philippines, Diliman, 2000 – 2004 Batch 2004 Graduate, Cum Laude

Career Objective:

To be able to contribute in a company’s growth by being able to share my knowledge, skills, talents, experiences in the realm of marketing communications planning, creative and strategic media advertising and promotions


Larc and Asset PR Consultancy, Greenhills, San Juan Summer 2003

In charge of writing PR articles for 3M Philippines

Monitors featured write-ups of the company for 3M Philippines

Compiles and does reports of PR materials and exposures of 3M Philippines

Maintains good and lasting relationships with TV, radio, print, and online networks Work Experiences:

Universal McCann, McCann-Erickson Philippines September 2004 – February 2007 Media Buyer

Actively monitors ad campaigns of brands handled: Globe Platinum, Globe Postpaid, Globe Gentxt, Globe Prepaid and Globe International Services

Meticulously prepares 360 degree, overall communications plans into detailed media plans covering TV, radio, broadsheets, magazines, online, SMS marketing and billboards

Assertively thinks and proposes to client the communications and media strategies for the brand’s growth Participates in new business pitches of the company (e.g. Unilab pitch) Expo and Conventions Promotions, Incorporated (ECPI) March 2007 – April 2008 Marketing Manager

Carefully plans for different avenues of publicity for the real-estate clients, brokers and agents of the National Association of Realtors (NAR) based in California, USA

Actively supports the Sales Team in aggressively enlisting participants and exhibitors for the planned leg of on-ground events of the NAR

In the front-line of facilitating business-matching and bilateral trade relationships with different foreign investors from the events mounted in Washington DC, Sacremento, CA, Bangkok, Thailand, Abu Dhabi, UAE, Dubai, UAE, Manila, Philippines, and Beijing, China

Attends actively to the business needs of the participants and exhibitors at the events mounted ZenithOptimedia Philippines, Publicis Groupe of Companies May 2008 – September 2010 Senior Media Planner

Strategically prepares media communications plans to clients such as: Nestle Bear Brand, Nestle Bear Brand Choco, Nestle Chuckie, Nestle All-Purpose Cream, and Nestle Coffee-mate

Actively implements what was agreed on by the clients and the agency and prepares the Visual Media Schedule (VMS) for the appreciation and better understanding by the clients

Vigilantly surveys the competition or competitive brands for any marketing guerilla tactics and reports to clients concerned Attentively monitors media ad campaigns implemented in TV, radio, print, online, and SMS marketing and compiles them into detailed performance reports for the clients

Mediaedge: CIA Singapore, GroupM Singapore October 2010 – October 2011 Senior Media Executive

Obediently prepares media plans in TV, radio, print, online and SMS marketing for clients such as: Cycle & Carriage Kia, Toyota, Daimler, Commercial Vehicles, and Mercedes Benz

Actively implements the agreed directions of both the clients and agency and prepares a detailed media schedule

Carefully monitors executed media plans and makes sure they are “implemented-as- planned"

Prepares media performance reports to the client on a week-to-week basis Southeast Asian Airlines (SEAIR) Philippines November 2011 – December 2012 Marketing Manager

Takes initiative in preparing the overall marketing plan for SEAIR

Coordinates actively with the PR company and E-commerce arms of the company to be able to execute a well-polished ad campaign for SEAIR

Always vigilant and on-the-lookout for competitive tactics and strategies and proposes ways to counter them

Manages the social media accounts of SEAIR and responds to clients’ queries in an efficient and timely manner

Ripplewave Philippines January 2012 – March 2013

Senior Accounts Manager

Initiates cold-calling and warm-calling of B2B potential clients for creative and digital needs

Actively handles the digital needs of Geneva Watch Group (GWG), Blackberry France, Rustan’s and SM Prepares weekly progress reports of the accounts mentioned and presents to clients

Monitors payments of clients vis-à-vis the milestones accomplished by the agency IServe Philippines April 2013 – March 2014

Marketing Director

Handles a group of 4 marketing assistants and carefully guides them in targeting the company’s business and marketing goals

Meticulously prepares a list of Top 1000 industries and targets them as clients via cold-calling to partner with them for any of their digital needs

Ensures that weekly tasks are divided properly amongst the group members

Monitors and actively handles the social media accounts of IServe wherein it is crucial to respond to clients’ inquiries in a timely fashion

TouchDDB, Dane, Doyle and Bernbach (DDB advertising) April 2014 – May 2015 Senior Media Planner and Buyer

Initiates and prepares the communication media plans of PLDT Home Telpad, Cyberya, KaAsenso, Postpaid Landline, and Prepaid Landline

Reports weekly progress of digital ad campaigns to clients, meticulously done with compilations of media performance reports from analytics and research

Monitors the competition of other telecommunication players and reports to clients for immediate action

Handles the liquidation and execution of the entire digital commitment media buys of all PLDT Home brands in Yahoo, Youtube, Facebook and Google Home Credit Philippines July 2017 – May 2019

Marketing Manager

Oversees, plans, strategizes and executes end-to-end all regional, promotions, and marketing efforts campaigns on all channels: ATL/BTL/OOH/Events/On-ground and Digital

Ensures that the marketing budget is utilized wisely with returns-on-investment on any peso spent Manages, trains, and coaches 3 Marketing specialists

Breakthrough project: Home Credit Mobile App Promotions Cheil Philippines Incorporated September 2019 – Present Media Director / Group Head

Manages entire outdoor media campaigns for total Samsung brands and product line

Go-to and in charge of media strategies, development and planning for Samsung’s marketing campaigns, promos and tactical executions

Think-tank of tailor-fit media and outdoor strategies for brand awareness, engagement, lead generation, and sales

In charge of out-of-the-box and effective annual media strategies proposals and plans for total Samsung brands

Oversees media outdoor team from conception of plans to implementation until post- evaluation per marketing campaign and per marketing project. Added Skills:

Responsible, prompt, assertive, passionate and efficient, practical and results-oriented

Civil Service Exempt due to Presidential Bill (P.B.) 907 allowing honor students to be eligible to serve any branch of the government

Extra-curricular participation in various university-based organizations such as: Pi Gamma Mu International Honor Society, Phi Kappa Phi International Honor Society, UP College of Mass Communication Graduation Committee, UP Samaskom, and UP CORE

Knowledgeable in Google Adwords, Google Keyword Planner, ComScore, AC Nielsen research tools and Facebook Business Manager Platform

Awards and Trainings:

Awarded as Universal McCann's Rookie of the Year in 2005 for the most productive new hire in the company

Nominated as TouchDDB's Rookie of the Year in 2014 for one of the most outstanding new employees in the company

Chosen candidate in Home Credit to train for 7 Habits of Highly Effective People from Steven Covey in 2018


Susan Barlin: President and CEO of ECPI (Philippines)

Jovi Tupas: Senior Media Planner (Singapore)

Sergei Kodolov: Home Credit Credit Card Project Manager (Philippines) Other Information:

Civil Status: Married

Hobbies: Books, Painting, Food and Fitness, Travel, Lifestyle and Further Studies

Person to Contact in Case of Emergency:

Ezra Kurl Hansell Lamiao Ballentes (Husband) - 099********

Contact this candidate