ANTO PAPPACHAN LinkedIn : Anto Pappachan
Mobile: + 91(0) 994-***-****
A Marketing professional with over 10 years’ experience in Media Marketing & Sales, Brand Solutions, Campaign Management & media planning
EXPERIENCE (10 Years+)
Have over 10 years’ experience working across Kerala for reputed media houses like Times of India, Malayala Manorama Television, Media One TV & Malayalam Broadcasting (Kairali Tv).
Major Responsibilities handled & skills acquired over these years are:
Responsible for Managing a team of 6 members across multiple regions _ Trissur, Kochi & Kottayam
Managing the campaign needs through multiple platforms like print, TV, Radio & Online.
Developing creative & cost effective solutions for clients campaign needs.
Market Research & strategy development.
Developing & maintaining sound relations with decision makers at client side from Branding team to CEO’s/ Directors,Govt agencies & media agencies for timely approvals for various projects & activities
Key Account Management
New Business development
Space /sponsorship sales for GEC & News channels
Negotiating with dealers / vendors/ agencies.
OMS- Times Internet Ltd (The Times of India Group) (December 2017 to Present)
Deputy Manager – Media Solutions
The Times Group is India’s largest media conglomerate. Presently handling the all Kerala Marketing & sales initiatives for OMS.
OMS (Optimal Media Solutions) is a division of the Times Group which offers content and image management solutions to further brand salience. It goes beyond the conventional advertising needs of the clients and offers them innovative solutions.
Regions handled - Kerala
Ensure targeted revenue from the region through Brand Activities of Various clients
Provide a branding solutions to the client across TOI network
Thinking out of the box and providing content integrations for campaign promotion apart from vanilla advertising
Madhyamam Broadcasting Ltd (Media One Television)
Service Period: Oct 2016 to Dec 2017
Regional Head – Sales & Marketing
Media One is the television arm of the reputed Madhyamam Group. The Channel has created its own niche among the viewers, especially among the Non-resident Keralites.
Regions handled – Center Kerala – (Ernakulam, Alapuzha, Kottayam Trissur & Palakkad)
Responsible for the performance of the regional sales & marketing team comprising of 6 members.
Creating action with Client-wise revenue projection, competitor strategies, new- models/ avenues for revenue generation etc.
Streamlining the internal processes to make it smoother & effective.
Help the national head in devising new pricing models with relevant market information’s
Malayala Manorama Television (MMTV)Ltd
Service Period: June 2011 to Oct 2016
Malayala Manorama is No 1 Media group in Kerala with operation in Print, Radio, Television & Online platforms. The group runs two Channels; namely Manorama News(News) & Mazhavil Manorama (GEC).
Regions handled - Ernakulam & Trivandrum & Kottayam
Part of the group from the time it launched its General Entertainment Channel- “Mazhavil Manorama. The profile handled by me includes:
Managing the promotional aspects of the flagship programs of the channel through Print, Online & OOH campaigns
Implemented targeted marketing strategies to ensure revenue generation from assigned regions.
Managing Key Client Accounts & servicing their campaign requirements.
Suggest & implement Product integrations & placements for increased revenue generation.
Track competitor activities & contribute in developing counter strategies.
Malayalam Communications Ltd (Kairali TV Group)
Service Period: Oct 2007 to June 2011
With three TV channels - Kairali TV (GEC), PEOPLE (News Channel) & WE (Youth channel)
Joined as a Marketing trainee in its Marketing & Sales Division.
Responsible for creating the client based for the-then newly launched channel in Trivandrum region.
Increased the revenue flow more than the expected figures within 3 years
My role was then elevated to coordinate on an All Kerala Level & to develop effective marketing strategy to increase the revenue, forecasting the sales from each regions to ensure all properties are sold and ensure monthly closures with required follow up and directly report to GM marketing.
oMBA in Marketing from Department of Commerce and Management Studies, University of Calicut
oB.com from St Thomas College, Thrissur, Under the University of Calicut with specialization in Finance.
Age & Date of birth : 34, 16.12.1983
Sex & Religion : Male, Christian
Marital Status : Married
Languages Known : English, Malayalam, and Hindi
Father’s Name : T.R.Pappachan