Page * of *

JATINDER SINGH

****, ****** **, **** ***, Gurgaon, Haryana Mob. +91-792**-*****

Email: ada3gm@r.postjobfree.com LinkedIn: www.linkedin.com/in/jsinghfms/ Seasoned marketing & brand professional with MBA (Marketing) from FMS, Delhi University; PGCDM (Digital Marketing) from MICA & UpGrad with 20 plus years of experience in senior roles across different facets of B2B & B2C marketing, branding & corporate communication. A brand curator, communication strategist and an integrated marketing specialist, well versed with both traditional & new era digital marketing communication tools. Work experience in both large scale corporates & start-ups. My career is wisely spread across various sectors and represents a blend of both corporate and creative world thus having a thorough knowledge of Content, Design, Printing, Packaging and Photography. Having more than 20+ years of working experience in a fast-paced and dynamic business environment with a successful ability to lead team towards growth in enhanced market visibility through online and offline initiatives to increase revenue generation. Strong passion for creating high performance cohesive teams in cross-functional & global matrix of organisations, while displaying exceptional leadership skills and confidence. Evaluating product/market situations and analysing the raw data, information and transforming it into actionable marketing strategies and approaches. Planning social media & advertising campaigns, drafting reports, making presentations for consumers, senior management, stakeholders, or external partners with ability to tailor messages in relation to the audience at hand and to present even the most complex messages in clear, simple, digestible, and convincing terms with excellence in both written and verbal form. BRIEF JOB HISTORY

1. Precision Abrasives (P) Limited (Present)

2. YES Bank Limited (Aug. 2016 – Feb. 2019)

3. Ideas Visible India (P) Limited

4. Cottage Industries Exposition Ltd.

5. Grey Global Group

6. Panalink Infotech Limited

7. Surya Print Process Limited

8. Ilaksha Advertising (P) Limited

ACADEMIC SUMMARY

• Master of Business Administration (MBA) – major in Marketing from Faculty of Management Studies (FMS), Delhi University (1st Division)

• PGCDM (Digital Marketing and Communication) from Mudra Institute of Communication Ahmedabad (MICA) & UpGrad with specialization in Social Media and Content Marketing (1st Division)

• Graduation - (4 Year Diploma) equiv. to BFA with Specialisation in Commercial Arts (Advertising) from Directorate of College Education, Rajasthan University

• One Year Diploma in Multimedia from Arena Multimedia, Aptech Limited

• 10th & 12th Standard from CBSE, Delhi

FEW INDUSTRIES & CLIENTS WORKED FOR

• BFSI – YES Bank, SBI Cards, GE Capital • Hospitality – Wyndham Hotel Group (Ramada, Days Hotel, Howard Johnson, etc.), Park Premier, The Royal Plaza, Vista Park

• Defence/Government – Indian Army, NITI Aayog, Min. of Tourism • Publishing – India Today Book Club, ET, UBS Publishers, Goodword Books • Luxury, Lifestyle & Retail – Elvy Lifestyle, Cottage Industries, PFDC, Miraj Dubai & Abu Dhabi, Saga World, Calangute Mall • Travel & Tourism – Ministry of Tourism, Razdan Holidays, Kashmir Holidays • Corporates – Punj Lloyd, GAIL, Genpact, Nestle, Jet Airways, Nokia, Dabur etc.

• Education – NIIT, Vasant Valley School • Architects – Design Forum International

• Information & Technology – KLG Systel, Panalink Infotech Limited • NGO – SOS Childern’s Villages, Rajeev Gandhi Foundation • Print/Packaging – Pragati, Neovation AREAS OF

EXPERTISE

Marketing

Management

Digital/Social

Media Marketing

Content Marketing

SEO & SEM

Brand

Management

Advertising,

ATL/BTL

activities

Outdoor, In-store/

Branch Branding

Internal/External

Communication

Business

Development

Events & Alliances

Corporate Identity

Short Films & TVC

Product Launch

Photo Shoots

Marketing

Collateral

Budgeting

Print Production

Outdoor Media

Media Buying/

Planning

Press/Public

Relations

Vendor

Management

UI/UX & Web

QC & Outsource

Co-ordination

MBA (Marketing) Digital Marketing

Page 2 of 5

Details of Work Experience

Precision Abrasives Private Limited, New Delhi April 2019 – Present Marketing Head

About the Organisation: Precision Abrasives under the brand name PreAb, is a well-known name in the industry providing cost effective quality grinding solutions. Dealing in all type of bonded abrasive products and offering an unparalleled selection of grinding products, services and materials to support manufacturing organizations in address their specialized grinding requirements with a wide distributor network and presence across length and width of entire country from J&K till Kerala and Gujarat till North East. KEY ACTIVITIES

• Setting up and restructuring of marketing department for National & International expansion

• Brand awareness through industry engagements, content marketing and exploring avenues for sales and revenue generation

• Overall supervision and developing weekly/monthly/annual and seasonal marketing calendar with different objectives to enable expansion and sales improvements with product mix for both B2B and B2C customers YES BANK Limited, New Delhi August 2016 – February 2019 Senior Manager – Marketing, Branding & Corporate Communication About the Organisation: YES BANK has been recognized amongst the Top and Fastest Growing Banks in various Indian Banking League Tables by prestigious media houses and Global Advisory Firms, and has received several national and international honours for various businesses including Corporate Investment Banking, Treasury, Transaction Banking, and Sustainable practices through Responsible Banking. KEY ACTIVITIES

• Establishing YES BANK thought leadership & knowledge initiatives, content marketing & stakeholders management and opening of avenues for identification of opportunities for sales and revenue generation

• Developing weekly/monthly/annual and seasonal marketing objectives, examining growth opportunities, enabling sales improvements and product mix development for both B2B and B2C initiatives

• Manage the departmental calendar in regard to priorities inclusive of launches, promotions, exclusives, social media and campaign activities for the purpose of maximizing ROI and other opportunities

• Implementing marketing strategies that further the department's agenda and drives enhanced revenue generation for the business and deliver an optimized market mix relative to the core target consumers

• Identifying the roadmap that will lead to achievement of the department's goals as well as the overall goals of the business, monitor and observe the brand and identify new trends ahead of the curve, hence, offering the business a competitive advantage and keep it ahead of its competition in the market

• Coordination and teaming up with other departments in creating product intelligence, for example, product/brand adjacencies, affinities, display rules, conducting trend analysis, and ensuring that these are aligned to support and drive sales, conversion and higher market share

• Partner with the senior management for administrative purposes, for example, the development of plans, strategies, structure, budget, vision, and establishment of various goals

• Build strong relationships with the external partners and consumers and regularly interact with them by attending workshops, seminars and hosting events for the business's product

• Playing an active role in executing ATL/BTL and Digital Marketing Campaigns along with planning & execution of Marketing Collateral, Branch/Event Branding, Roadshows, Social Media Campaigns, Email Campaigns, SMS Campaigns and Online Reputation Management (ORM)

• Branding and marketing plans, execution for events like IPL, Polo tournaments and various other key sports

• Brand positioning at industry events for which YES BANK partners with Centre / State Governments, Government Agencies (NITI Aayog, Startup India, Atal Innovation Mission etc.) & other prominent Industry Chambers like FICCI, Assocham etc.

• A/B testing & analysis of Social Media & SMS Campaigns on different parameters to maximize ROI

• Executing social media campaigns for brand positioning, awareness and special emphasis on empowering Start-ups & new age Entrepreneurs with various product propositions from pre-launch to GTM phase

• Influencer management to strengthen brand image, increase social interactions & improve conversions

• Liaising with various partners for positioning YES BANK in social, print and electronic media Page 3 of 5

• Coordinating with Vendors like Ad agencies, Printers & other Media Houses for Social Media Content, Advertising and Branding support

• Special emphasis on brand building & promoting the bank’s think tank - YES Global Institute, the knowledge vertical of the bank for policy advocacy

• Supervising projects and other deliverables, at all the stages from concept to production

• Ensuring all compliances, budgeting and implementing corporate standards for maximizing visibility across different channels and optimizing budgets for all spends & negotiations with vendors to minimize cost Key project handled:

YES Global Institute, YES Head Start-up, YES Scale, YES Fintech, YES Mobile, YES Vijay, LG Golf Cup, ET Global Business Summit, Indian Express ADDA, YES MSME, CFO Insight, Natural Capital Awards, YES Polo Tournament, Food Conclave, Re-Invest Start-up, World Sustainable Development Summit, Annual Economic Conclave, DAV United Festival, Agri Udan, Partner Heritage walks & Cycle Tours etc. to name a few Social Media:

• More than 300% increase in the search volumes through digital brand awareness (2017-2018)

• 2nd Highest followed financial brand on Twitter and Facebook across the world Ideas Visible India Pvt. Ltd., Gurgaon (NCR) April 2012 – August 2016 Director

About the Organisation: Ideas Visible India Private Limited, a start-up full-service strategic brand consultancy

& digital media agency.

KEY ACTIVITIES

• As a key leadership role of the core team, I was spearheading digital marketing, brand, marketing & client service overlooking and guiding campaigns, creative, integration & production operations in the organisation

• Evaluate online presence, market position and general trends in consultation with clients and other industry professionals to device the best marketing strategy and promotional material (online & offline) for the clients

• Relationship building, ORM management and expansion of the business and introduction more services

• Planning, coordinating & supervising all aspects of brand and marketing campaigns, SEO, SEM, Digital Marketing Campaigns, Designing, Photo Shoot, selection of Vendors like printers & other media/publication houses, Paper/other material, budgeting and essential project

• Review and supervise project at all the stages from concept to production to ensure compliance with and implement corporate standards within specified budgets and timelines Key project handled:

Conceptualizing and implementing Brand standards and brand manual for Wyndham Worldwide for their various brands like – Ramada, Ramada Plaza, Days Hotels etc., Introducing 360 Virtual Tours & Infrastructure Photography for client offerings, Setting up of Design & other functional teams. Managing key Indian & global clients:

Wyndham Hotels, Indian Army, Winterhalter, CIE, Weavers Guild, The Design Centre, SAGA, Miraj Islamic Art Centre (Dubai), SAGA World (Dubai), Renaissance Corp. (UK), Miraj Duty Free (Mauritius), Private Collection

(Mauritius), Punj Lloyd, GAIL, Genpact, SBI cards, Nestle PFDC, Hotel Royal Plaza, Hotel Park Premier Cottage Industries Exposition Ltd. (CIE Group), New Delhi January 2006 – April 2012 Head - Brand & Creative

(Oct. 2011 - Apr. 2012 as a Consultant)

About the Organisation: CIE Group with its parent company CIE Limited, is a global group with its presence in 4 continents, 10 Countries & 80 cities. The Group owns and operate huge chain of largest up-market specialty luxury retail showrooms across the globe. Awarded from different govt. bodies for excellence in exports. KEY ACTIVITIES

• Coordinating with Ad-Agencies/Media Houses in India and abroad for campaigns for Advertising/Branding of the group showrooms globally. Setting-up of in-house design team, thus reducing the outsourcing cost, turnaround time (TAT) and quality of projects

Page 4 of 5

• Device advertising strategies and presenting it to the Chairman & Board of Directors. Day to day coordination with Directors / Marketing team on all aspects of branding & marketing

• Regular review and supervision of brand requirements, in-store branding, marketing collateral and advertising material. Ensure compliance with and implement corporate standards Key achievements:

• Setting up of in-house design & brand team

• Planning and execution of in-store branding for our key showrooms in India & abroad like: Miraj Islamic Art Centre (Dubai), SAGA World (Dubai), Miraj Museum (Abu Dhabi), Calangute Mall (Goa), Nagina (The jewel store, Delhi), Weavers Guild (Delhi), The Design Centre (Delhi), SAGA (Delhi) and many more

• Retail promotional activities from time to time for various showrooms across PAN India & Renaissance Corp.

(UK), Miraj Duty Free (Mauritius), Private Collection (Mauritius) Grey Worldwide (India) Pvt. Ltd., New Delhi July 2004 - January 2006 Senior Consultant

About the Organisation: Grey Worldwide is a member of Grey Global Group with 100+ offices in different cities across 90+ countries. Having to its credit various successful campaigns like Incredible India (for India Tourism), Grey stands in the first row of top advertising agencies across the globe. KEY ACTIVITIES

• Conceptualised, developed and rendered creative concepts as per client’s brief. Released promotional advertising campaigns in web & print media

• Post design coordination with photographers, production team and printers were among other tasks undertaken to enhance the quality of job and my exposure Key clients handled: SBI Cards, Genpact, GE Capital, India Today etc to name a few Surya Print Process Pvt. Ltd.: - (June 2004) Assistant Manager Panalink Infotech Ltd. (IT Organisation) - (December 2001) Team Leader Ilaksha Advertising Pvt. Ltd. (Ad Agency) Senior Visualizer About the Organisation: Surya was one of the renowned printing press in Delhi. Ilaksha Advertising is a design studio serving various high-end corporates. Panalink Infotech Ltd. is one of the pioneers of E-business domain. KEY ACTIVITIES

• Worked as HoD – Pre-Press to a 24hr running production unit of the press & Interaction with the clients to give them assistance from Design creation

• At Ilaksha I reached to the position of Creative Head. I joined Panalink as Creative Team Leader in Dec. 1999 Key clients handled: Nestle, India Today Book Club, NAFAD, UBSPD etc to name a few. Personal Information

Name: JATINDER SINGH Date of Birth: November 27, 1975 Mobile No.: +91-792**-***** Nationality: Indian by Birth Email ID: ada3gm@r.postjobfree.com Marital Status: Married LinkedIn Profile: www.linkedin.com/in/jsinghfms/

Father’s Name: Shri Kanwal Jit Singh (Retd. from Bharat Heavy Electricals Limited) Permanent Address: 1443, Sector 45, Near Delhi Public School, Gurgaon – 122001, Haryana Languages Known: English, Hindi and Punjabi

Interests: Photography (Advertising, Product, Interior & 360 Virtual Tours), Music & Travel Page 5 of 5

Achievements on National Level

• I was awarded Governor’s Award from Shri. Arjun Singh, the then Lieutenant Governor of Delhi in 1990 for outstanding performance in Scout Camps of Bharat Scouts and Guides

• My photograph was selected for 3rd National Photography Exhibition after a National Level selection process held in 1997 organized by Lalit Kala Academy, New Delhi

• Public awareness campaign designed by me got selected for exhibiting in 10th Rashtriya Kala Mela in 1997 organized by Lalit Kala Academy, New Delhi

About my family

• Living in joint family comprising parents, married brother, his spouse and child

• One younger brother settled in Australia with his family

• My wife is working as a teacher with DPS Shiksha Kendra (evening school of DPS for underprivileged)

• We have two children who are studying in 11th & 3rd standard respectively SOFTWARE AND OPERATING SYSTEM KNOWLEDGE

• HubSpot: Inbound Marketing, Sales, and Service Software; MS Office 365: Word, Excel & PowerPoint

• Design software: Adobe Creative Suite CC (Photoshop, InDesign, Freehand, Dreamweaver & Illustrator) and Corel Graphic Suite

• Well versed in MS Office applications for Presentations, Budgeting & Report generation with thorough knowledge of all major design software as per industry standards. Thorough working knowledge on both Apple Macintosh & Microsoft Windows operating systems

Contact this candidate