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Digital Marketing Manager

Location:
Nagpur, Maharashtra, India
Salary:
40K
Posted:
December 13, 2019

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Resume:

CURRICULUM VITAE

SALIM KHAN

MOBILE NO: +91-992*******

E-Mail Id: ada2ck@r.postjobfree.com

Digital Marketeer with Emphasis on Advanced SEO, Paid Media & Growth Strategies.

ROI Driven Digit Marketing Professional with over 8 years of Experience in Digital & eCommerce Marketing, Research Analyst for Highly Competitive & Niche Markets.

Skills and Certifications:

Search Engine Marketing (SEO and SEM)

Google AdWords Certified

Advanced Google Analytics

Google Tag Manager

Pay Per Click (PPC) – Media Planning

Conversion Rate Optimization (CRO)

Online Reputation Management (ORM)

User Experience and Landing Page Optimization

Display and Remarketing Paid Campaigns

Multivariate and A/B Testing

Organic Link Building Strategies

Team Management

Client Communication & Servicing

Work Experience:

Flying Penguins

SEM Manager

Oct 2018– Present

Campaign management on platforms like Google for clients entailing Real Estate, Loans, Home Automation, Counsellor & Therapist.

Maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score, CTR and other important KPI's.

Formulate strategies for improving final key performance metrics like conversions and sales.

Perform in-depth reporting for analysis, implementation and documentation of changes & impact assisting in key decision making.

Contributed majorly towards report automation through use of various third party tools/ applications. Also, implemented various planners and trackers for smooth flow of activities.

Attend client meetings for reviewing campaign performance and setting new goals and objectives.

Training and mentoring new employees by providing quality process information and insights.

Industries / Projects:

a.Pune Based Real Estate Market

b.Online Loan Agent based in Bangalore

c.Google ORM for an Industrialist

d.Home Automation Device for Australia Market

e.Dubai Based Entrepreneurship Program

f.Mumbai based psychologist & Counselling Services

g.Bangalore based Online Ticking

Manage client expectations with respect to Digital marketing strategy

Set up Monthly meeting and go through budget reviews, marketing strategies and performance

Implementing, optimizing, managing & Reporting PPC campaigns.

Strategizing, planning & implementing all the SEO Campaigns to drive organic traffic.

Responsible for all digital paid media channels – Search, Display, Remarketing RLSA.

Performed regular optimizations to improve QS for large sets of keywords on Adwords, observing consistent improvements in QS, CPC, CPA, and CPM.

Analyzed trends, maintained revenue and profitability forecasts and managed activity to meet or exceed acquisition targets.

Send weekly, monthly, or daily reports on Google Data Studio

RiseIT & Digital Marketing

SEM Specialist

July 2017 – Oct 2018

Managing the company’s paid search campaign for an eCommerce via Google, Bing Ad Center for a US based Promotional Industry website.

Industries / Projects -

a.US Based Promotional Industry website,

b.T20 Cricket domestic league,

c.India’s Biggest Exhibition Promotion

d.Online B2B Pharmaceutical & Homeopathy Industry

e.Online Kitchen Appliances

Manage client expectations with respect to online marketing strategy

Set up weekly meeting and go through budget reviews, marketing strategies and performance

Implementing, optimizing & managing PPC campaigns.

Strategizing, planning & implementing all the SEO Campaigns to drive organic traffic.

Responsible for all digital paid media channels – Search, Display, Remarketing RLSA.

Performed regular optimizations to improve QS for large sets of keywords on Adwords, observing consistent improvements in QS, CPC, CPA, and CPM.

Analyzed trends, maintained revenue and profitability forecasts and managed activity to meet or exceed acquisition targets.

Send weekly, monthly, or daily reports

DigiConversions Solutions

Assistant Manager – Digital Marketing

Nov 2016 – April 2017

Managing the company’s paid search campaign for a Service based Industry via Google Adwords, Bing Ad Center for US.

Manage client expectations with respect to online marketing strategy

Set up weekly meeting and go through budget reviews, marketing strategies and performance

Implementing, optimizing & managing PPC campaigns.

Strategizing, planning & implementing all the SEO Campaigns to drive organic traffic.

Responsible for all digital paid media channels – Search, Display, Remarketing RLSA.

Performed regular optimizations to improve QS for large sets of keywords on Adwords, observing consistent improvements in QS, CPC, CPA, and CPM.

Analyzed trends, maintained revenue and profitability forecasts and managed activity to meet or exceed acquisition targets.

Send weekly, monthly, or daily reports

Travcure Medical Tourism

Team Lead – Digital Marketing

Sept 2016 – Oct 2016

Responsibilities –

Leadership of digital advertising strategy

Optimization and management of campaigns across all paid media channels

Driving Sales via Organic, Paid & Social Channels

Coordinating with development teams for Implementing On-Page Tasks

Creating Roadmaps/Timeline & Traffic Estimates

Briefing Senior Management on roadmap achievements & monthly plan of action

Providing suggestions for creating new pages to help Index and rank well on SERPs

Alacrity eCommerce Services Pvt. Ltd.

SEM Specialist

Oct’15 – Aug’ 2016

Responsibilities –

Managing the company’s paid search campaign with a $500 -$10000 Monthly Budget.

Managed campaigns for products on factoryoutletstore.com via Google Adwords, Bing Ad Center and Yahoo Gemini Ads for an eCommerce Client in US.

Implemented, optimized and managed campaigns of ~2 Million keywords across 17 Brands, as a top 20 advertiser on Google, Bing and Yahoo.

Performed regular optimizations to improve QS for large sets of keywords on Adwords, seeing consistent improvements in QS, CTR and CPL.

Analyzed trends, maintained revenue and profitability forecasts and managed activity to meet or exceed acquisition targets.

Network 18 Media & Investment Ltd.

Sr. SEO/SEM Executive

July 2011- Aug’ 2013

Responsibilities -

Planning, Strategizing & Managing SEO & PPC Strategies & website Traffic Growth for burrp.com, Askme.com, Compareindia.in.com, tech2.in.com

Coordinating with development teams for Implementing On-Page Tasks

Creating Roadmaps/Timeline & Traffic Estimates

Briefing Senior Management on roadmap achievements & monthly plan of action

Providing suggestions for creating new pages to help Index and rank well on SERPs

Creating Blogs on blogger, wordpress, tumblr and writing relevant blog posts for back link purposes

Ensuring healthy crawl-ability of website by minimizing duplicates & rectifying XML files, server errors & human errors

Social Bookmarking: Bookmarking of New/Old URLs to various bookmarking sites for Indexing and Ranking purposes

Competitor Analysis of Various Competitors

Periodic checking of Google Webmaster tools to ensure there isn’t any Technical problems on the site like Duplicate Content, pages, Titles, description and providing suggestions to improve

Auditing the site for any unwanted/404 Pages

Identifying duplications and implementing 301/Canonical based on the requirement

identifying KRAs, areas of improvements & recommending new initiatives

Experience in working with various tools like Google & Yahoo Keyword Tools, Google Analytics etc.

ORM for our Brands

Press Release Submission

Local Business Submission – Google Places

Image Optimization for all the Images

W3C Validation Error Checking

Powerweave Software Services Ltd.

SEO Executive

Nov’10 – Jul’11

Responsibilities:

Planning, Strategizing & Managing SEO Strategies

SEO Management: Managed Relationship with Outside SEO Company and in-house personnel

SEO Training to Freshers & Team Members, Guiding & Reviewing Team’s Work

Hands on Experience in Ecommerce/Product based/Service based Websites

Usability Design, Internet Market Search

Interacting Directly with US Clients through Conference Calls, Chats, Emails and Skype

Analyzing & Recommending Clients on Websites/Blogs/Portals

Handling Email Newsletter Campaigns

Thorough Knowledge of On-page and Off-page Optimization Techniques

Product Listing & Ads for Google, Yahoo and Bing Search Engines.

Banner Ads Exchange, Links Exchange, A/B Testing

Sending Reports & Recommendations for Site Improvisation and Accomplishment on Daily, Weekly, & Monthly basis

Detailed Analysis for Conversion Rates (Organic & Paid), Cost & Revenue Generated

Self-Update on Google, Yahoo & Bing Search Engine Updates (Searchengineland, Searchenginewatch, SEOchat, Google Alerts, Digital Point, Tech Crunch, Webmaster Forums)

Daily Co-ordination with Team, Developers, Designers, Project Manager & Clients

Managing Froogle Feed for US Clients

Working on CMS Systems for Data Integration

Creating new Client Proposals for Internet Marketing Services

Analyzing the Market and carry our Research on the same

Competitive Analysis for our existing as well as new proposal clients

SEO: Lead Generation: BDM Activities

SEO Proposals/Recommendations

Keyword Research

Title & Meta Tags Suggestions

Competitor Analysis, Keyword Research

Crawl Errors & Redirects

Press Releases, Froogle Feed

Video Optimization

Usage of Organic White Hat SEO

Google, Yahoo, Bing Maps/Local

Google Webmaster, Google Analytics, Yahoo Site Explorer, Bing Webmaster

Reports: Analytics, Bounce Rates, Conversion Rates

eClerx Services Ltd.

SEO Analyst

Aug 2007 to Nov’ 10

Responsibilities:

Search Engine Optimization of Dell’s Website for Dell-Americas, Dell-EMEA & Dell-Asia Pacific regions.

Understanding the weekly customer keyword Hits and Misses searching trend worldwide and optimizing accordingly.

Working on Meta Tags, Meta Keywords etc. Also undertaking Site Enhancement & Site Development operations

Providing Alternate methods to retain traffic on the site

To track and rectify all the possible errors related to the Search engine

Putting Recommended links on live site for the keywords not turning up relevant results

Perform Keyword Analysis to identify most relevant & frequently searched terms / keywords pertaining to clients site

Providing On-Page recommendations for the live site, to increase the page ranking on external search engines

Off Page - Manually submitting optimized page URLs to the major search directories globally

Generating & Circulating Weekly Operations Deck / MIS Reporting - Extract raw data pertaining to teams RU, Quality & Quantity from Internal tool, Metrics pertaining to client site from Omniture & SearchOne & convert it in to a presentable format by extensive usage of MS Excel & PowerPoint

Fetch data from Dell Data Direct (D3) and generate various reports by performing extensive research & analysis

Generating periodic Search Engine Ranking Report's carrying detailed analysis of sites performance on external search engine.

To perform Quality Analysis of the live site and rectification of errors present (if any)

Having weekly Conference call with the client and discussing various market trends and technique and targets for next week with Managing Heads of all regions

Project management and execution

Client management – Client interaction on a day to day basis to resolve issues pertaining to project, understanding the clients project requirements, translating them in to key result areas for the team, process improvement and performance improvement of individual and team

Client development (converting pilots to actual live projects)

Team management – Allocation of Day-to-day work, preparing daily and weekly updates, updating team about the process changes via weekly meetings etc

Ensure deliverables on time.

Generating Weekly & Quarterly Business Review deck.

Educational Qualification.

Bachelors of Science ( Information Technology)

PERSONAL DETAILS:

Marital Status - Married

DOB: 09th June, 1986

Languages Known: English, Urdu, Hindi, Marathi



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