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Alex de Paz

Chief Product & Design Consultant

ada06u@r.postjobfree.com (primary) linkedin.com/in/alexdepaz/ 289-***-**** alexdepaz.com ada06u@r.postjobfree.com

Creative and intellectual leader with 15+ years of Design and Group management experience. Successfully operated as the VP of Product Design and User Experience for Hisense's Canadian Design and Technology R&D Studio.

Experience

2018-12 to 2019 Consultant (UX Principle, Product Delivery and Marketing) Roles

• Principle Design Consultant

• Creative Director

• User Experience Lead

• Visual Design and Client Brand Ambassador

Responsibilities

• Work with company business teams to produce new ideas for company branding, promotional campaigns, and marketing communications.

• Assist to create and implement marketing plans

• Lead brainstorming meetings and creative sessions

• Shape delivery standards and procedures to ensure quality of deliverables

2017-01 to 2018-08

VP of Product Design

Jamdeo

Roles & Responsibilities

• Reported to the Company President

• Executive Team Member

• Product Design Stakeholder & Hisense Partner Liaison

• Product Innovation Head

• Product UXD Director

• Creative Director

• Facilities Lead

Accomplishments

• Led the global Jamdeo design delivery of Hisense Smart TV and Mobile Design programs

• Assisted with Hisense Global Partner feature discussions

• Engaged with Hisense Electric, Hisense Electronic Information Group 2

and the Hisense Multimedia Group R&D Center with product feature design activity and opportunities

• Work closely with Product Managers and Directors to define or clarify product requirements

• Mentored Hisense's Qingdao UX team

• Provided user experience and design thought leadership for product development roadmaps

• Directed product simulations and championed MVP efforts

• Accountable for the Jamdeo User Experience Design Department

• Managed key tracks of work (including other individuals) in accordance with work plans and quality standards

• Managed functional group KPIs

• Participated with business development, strategic planning and company operational management activity

• Helped to shape and maintain the company's design culture

• Held in charge of Jamdeo Facilities

2011-06 to 2017-01 Senior Product Design Director

Jamdeo

Accomplishments

• Assisted to secure the joint venture between Flextronics and Hisense

• Proposed the official brand name for Hisense’s flagship Smart TV — VIDAA TV

• Created Hisense’s International Smart TV — VIDAA U, which was sold in Canada, Mexico, Europe, Africa and in the Middle East

• Co-discovered patents like "Device and methods for multi-screen experiences" and was credited in over 80+ patents

• Executed and educated Hisense teams with western 10-foot design practices

• Successfully transformed the Hisense TV Design process into having modernized standards for Smart Product creation

• Directed and processed various manifestations of feature requests

• Enabled teams to successfully deliver better TV experiences

• Provided product design direction and strategic council Market Highlights

• Hisense VIDAA took first place in a publicly staged test in Beijing, China against China's six best-selling brands (Skyworth, TCL, Samsung, Sony and Sharp)

• Local to China, the flagship VIDAA TV sold over 17.7M units with another 27.7M units that used Jamdeo's Android Flow Development Framework

3

2009-12 to 2011-06

Creative Director & Senior Principal Designer

Flex

Roles & Responsibilities

• Inventor

• User Experience Director

• Visual Design Director

• Motion Design Director

• Process and Governance Manager

• Product Design Specification Author

• Functional UX group Manager

• Design excellence stakeholder

• Hisense partner & liaison

Accomplishments

• Held an essential product design role for the first ever foldable phone that turned into a 6-inch tablet — The IMERJ Dual Screen Phone

• Established the visual design system for the IMERJ ecosystem of devices which involved both the OS, dual screen apps and desktop applications

• Provided OS and App user experience design and direction

• The IMERJ Dual Screen Phone OS and Apps created, included; Browser, Email, Gallery, Dialer, Phone, Messenger, Keyboard, Launcher, Notifications, Calendar, Desktop, App Switching, Camera, Printing, Device Settings, App Settings, Lock-Screen, Contacts, Media Player and Docking Applications

• Facilitated fresh perspectives to mobile software experiences and innovation

• Co-authored software patents and originated the dual-screen user device "Multi Screen User Interface with Orientation Based Control"; which led to several IP opportunities and the designation of Inventor

• Created mobile innovations, group standards, specification management and productivity workflows

• Responsible for recruitment of diverse product design team members

• Collaborated to establish interaction models and interaction patterns

• Authored various procedures and processes for managing product design delivery

• Managed agency work deliverables by FROG Design and Macadamian 4

2007-09 to 2009-12 Associate Creative Director

Sapient

Sprint (USA 2.0 Design Program)

Roles & Responsibilities

• Client Creative Consultant

• UXD Contributor

• Group liaison to Marketing, Ecommerce and Business Groups

• Creative and UX Supervisor

• Managed interactive disciplines

• Managed creative groups

• Managed delivery of deliverables

• Accountable for Sprint.com design governance

Accomplishments

• Led to deliver the full front-end design for all consumer facing web properties

• Led creative effort

• Key advisor to Sprint’s design agency, Sprint UX and brand departments

• Was instrumental in leading creative and UX resources throughout user experience discussions, solutions and planning

• Shaped and tailored new project delivery roles to help govern the Sprint Design System and Interaction System

• Supervised multiple short-term retail kiosk initiatives TD Online Sales and On-boarding Initiative

Roles & Responsibilities

• Creative oversight

• Responsible for estimates

• Responsible creative resource planning

• Accountable to client deliverables

Accomplishments

• Provided a new channel for online VISA application & sales

• Responsible for creative resources

• Co-managed creative timelines and delivery

• Delivered conceptual, interaction and POC design Website Re-design & Ecommerce (ATG)

Roles & Responsibilities

• Program ACD

• Led TheBrick.com pitch work

• Led the program delivery effort

• Liaison to The Brick.com Ecommerce internal team 5

Accomplishments

• Pitched the business opportunity

• Awarded with TheBrick.com

• Completed Heuristic site evaluations

• Participated in brand discussions and website strategy

• Successfully managed client deliverables and Client expectations

• Successfully delivered thebrick.com

Wal-Mart Ecommerce & Website Re-design (ATG)

Roles & Responsibilities

• Program ACD

• Led Walmart.ca pitch work

• Led the program delivery effort

Accomplishments

• Proposed website customer shopping experience enhancements

• Awarded with Walmart account

• Created Heuristic evaluations

• Normalized navigation patterns

• Improved functionality to drive customer engagement Other

• Provided oversight for Wrigley, RBC, MEC, Blackberry and PC Banking projects

2007-06 to 2007-08 Site Architecture Consultant

Sapient

Roles & Responsibilities

• Created wireframes

• Created visual design

• Directed PFMS prototype

• Participated with usability testing

Accomplishments

• Successfully delivered a Personal Finance Management System Prototype for RBC Personal Banking

6

2005-08 to 2007-06 Creative Director & Manager of Design Dthree Inc.

Roles & Responsibilities

• Creative Direction for email campaigns

• Site Architecture and Design Leadership

• Photography and Video Content Direction

• Led creative pitch work

• Managed Design team

• Creative Talent Recruitment

Accomplishments

• Successfully landed McNeil Consumer Healthcare as a client and built a preventative healthcare CMS with the ability to host and generate product coupons and special offers.

1998-09 to 2005-09 Design Manager

Cyberplex

• Successfully managed cross-center relationships

• Conducted on-boarding and training procedures

• Reported on department productivity

• Administered team performance appraisals

• Supported company marketing activities

Education

1993-1994 Sheridan College

Computer Graphics

This program introduced the skills required to create:

• CD-ROM interactive experiences

• Multimedia Presentations

• TV Graphics

• 3D Animation

• Desktop Publishing

• Digital Production Graphics

7

The course taught software programs like:

• Adobe Photoshop

• Illustrator

• Macromedia Director

• 3D Strata Studio Pro

• Quarkxpress.

1990-1993 Humber College of Applied Arts and Technology Advertising and Graphic Design

Humber College introduced and taught traditional Graphic Design and the related skills for mastering the graphic design process. The education involved specific skills like:

• Visual Communication

• Digital Technology

• Anatomy

• Graphic Design

• Typography

• Drawing

• Print Production

• Packaging Design

• Strategic Thinking

• Creative Advertising

• Presentation Skills

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