Vice President Digital Imaging
Resume:
JUHANI YRJO-KOSKINEN
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Professional Summary
Vice President of sales and marketing with diverse experience covering a broad range of technologies, office and digital imaging papers and boards with variable customer segments, including OEM’s (Xerox, Canon, IBM etc. 13 years working with paper factories, converting plants developing sales, marketing, and brand concepts, creating one of the largest digital imaging product offerings in the USA. Proven performance with sales and sales management, strategic marketing implementation, and management of broad digital product lines. Work Experience
Emo Fashions – Sales and Store Management – Soho, NYC, USA 1989-1991 Martinez Valero – Retail/Wholesale Concept Creations, General Manager – NYC, USA 1991-1994 Stora Enso Work Experience (worlds largest paper and board producing enterprise) Enso Group (Stora Enso) – Copy Paper Sales – Assistant Manager – Helsinki, Finland 1994-1996 Berghuizer PapierFabriek (Stora Enso – Holland) – Taking whole Enso ‘DigiPaper’ concept into larger scale and into cost efficient and modern paper mill in Holland. As marketing manager, my duty was to coordinate and manage the sales and introduction of renewed range of Digital Imaging Papers, now including coated and uncoated digi papers. Management of sales jointly with Enso Groups (later Stora Enso) network/sales offices globally. 1997-1999 Stora Enso Business Papers / Digital Papers North America - CT – Product Manager – prod.sales and marketing in USA (4CC product range, High Resolution imaging papers, Using learned system from overseas brought the product to USA market in less than 2 years with sales exceeding 6 milj. USD 1999-2002
On Demand Digital Papers, Inc. – Partner in new start-up business/Vice President Building a paper converting plant, 4 production lines for “extreme” digital paper range including synthetic printing medias. Production plant running 24/7 employing total of 18 workers. Very focused on digital market rapid expansion – serving the market place with fast changing demands.
Close co-working formula with OEM’s (original equipment manufacturers), developing new products. Sales channels to both; direct larger customers and through paper merchants. Worked with European and US per mills for raw material purchases.
Created several digital paper brands. Spokesperson in seminars and exhibits. Presence in all trade-shows and events. Carried responsibility of: volume, strategy, pricing, new business development, allocations, product management, training, and advertising while still maintaining focus on sales and customer management. Built the business from start up to over $10 million in 5 years. 2003-2014 Following brief summary / list of my duties in the last 10 years in digital imaging world: On Demand Paper
• Annual budgets/budgeting sales volumes, costs, sales, paper ordering from overseas – Europe. Building business close to 40% / annum.
• OEM sales/technical coordination and developments of new papers and other medias. => beginning of the EOM private label programs. JUHANI YRJO-KOSKINEN
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• Developing/initiating new businesses with merchants, OEM’s, and direct customers.
• Planning/monitoring the merchant sales and training merchant sales force – close co-working formula.
• Shows and exhibits – planning, coordination, and execution.
• Product promotional materials/sales collateral and advertising campaigns in main European markets
• Inventory buildup / control; raw material and finished goods. Quality control and claims Handling / financial planning – cost breakdowns, pricing / profitability analysis.
• Strategic planning; profit and loss analysis. Target growth responsibility / cost control Cellmark Direct LLC – Sales Manager Cellmark Trading - 2 billion dollar trader in Kendall FL. Sales coordination, new client contracts / together inventory build plans. Sales budgeting / volume based for two new product segments: 1.digital lines and traditional (architectural design not CAD).
=> Market introduction of;
Both product families in less than 4 months. Selecting new warehouse location, opening the operation, setting the converting plant in Miami. Business planning, budgeting, and carrying the responsibility of sales for North America. Training Cellmark global sales office network for digital paper sales. Product range selection, inventory planning (raw material vs. finished sellable goods). Budgeting and carrying responsibility of sales and marketing activities. Show’s and expo’s participation – main digital shows. (Print Expo in Chicago/ Graphics of Americas in Miami). Sales first year from 0.5 to over 6 million USD and Canada. 2015-2016
Roth Lighting – Property Management and LED light sales – Fort Lauderdale, FL 22,000 square ft lot with 9,500 square ft building. Maintenance and building improvements, landscaping, and renting the building in sections. Rent collections for all 6 sections/tenants. Currently running LED lights business down; getting the building empty of the $500,000 remaining inventory. Owner of the business (Roth LED Lighting) and the property owner, Mr. Maurer, moved permanently to his luxury resort in Costa Rica, leaving me to clear business inventory.
During and before building management I sold LED lights for last 7 years for the same company Roth Lighting in Fort Lauderdale/Davie, FL holding company – Thermal Concepts – Davie FL). 2016-Present
=>almost done with this and ready to start fresh JUHANI YRJO-KOSKINEN
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Corporate Training and Development Course
• Wasama – management training – total of 4 weeks 1998
• Fintra – International export management seminar, annual course #60 – total of 6 weeks 2018
• Various computer trainings throughout the years ongoing Education
• United Nations International High School – graduated with honors – NYC 1983
• Berkeley College – Bachelor of Science/Major: Marketing/Management – NYC 1988 Languages
• Finnish-native, English-fluent, little Dutch and studying Spanish for social interest (have studied Swedish and Dutch)
present
Hobbies
• Tennis, ice hockey, scuba diving, martial arts, ping pong, fishing, recreational boating, Volleyball, pickle ball, biking and running.
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