Sales Professional and Sales Manager

Mike Binder

Vancouver, WA *****

360-***-**** ************@*****.***

Sales Management Professional

Summary

Territory Sales and Sales Management Professional with 12+ years experience in the highly competitive Food Service, Food Manufacturing, Retail Food, Whole Sale Bakery and Metal Fabrication Markets. A consistent record of significant sales revenue, market share and profit growth. The ability to develop profitable strategies and assess client needs. Proven record of building effective teams with each company I have had A leadership role. Skills

Developed, prepared & presented annual profit plans.

Sales leadership and goal setting with teams of 8 to 20 individuals.

Tracked Key Performance Indicators such as increased sales, improved market share and gross profit monthly.

Proficient using Window applications – Outlook, Word and Excel.

Advanced presentation skills using Microsoft Power Point.

Well versed in several CRM Platforms. Such as SalesForce, HUBSpot and Pipedrive

Trained in using warehouse productivity software.

STAR Interviewing training certified

Advanced HR Training, Coaching and Maximizing Performance

Executive Level Training Program with Sysco and Performance Foods

Train the trainer instructor “Prospecting for Gold” Experience

Sales Manager 04/2024 – 09/2024

One Source Food Solutions Ridgefield, Washington

Worked with large food manufactures selling bulk tomatoes and canned vegetables in a variety of pack sizes, including 2500lb totes, 550lb drums and 6/#10 food service cans.

Prospected & landed three large prospects during my time with One Source, totaling over 700,000lbs of bulk tomatoes annually.

Immersed myself in the Industrial Tomato Industry in a short time. Able to discuss the different types of tomato products and correct applications with top level buyers and general managers. Associate General Manager/Sales Manger 07/2019 – 04/2024 BakeMark Portland, Oregon

Developed 45-million-dollar profit plan for 2023/2024 as well as implementing sales and marketing objectives to reach this goal. Trending +11.3% increase in units and +9.7% increase in profit prior to leaving company in 2024.

Managed and motivated a team of 8 Territory Sales Reps. Including day to day goal setting and CRM management.

Helped rollout a new CRM program to the sales team. Developed reporting package for the team that could be tracked on each person’s desktop.

Filled in for the Operations Manager for several months, while waiting to recruit a new person for the position. This included understanding the rout system, knowing receiving protocol and day to day motivation for night warehousing and daily drivers.

Worked with General Manager to analyze monthly budget for profitability. Including EBATA tracking, Pretax earnings, Margin management along with empowering each department to hit their individual goals. Business Development Manager 02/2017 – 06/2019

Arctic Glacier Ice Portland, OR

#2 in the Nation in securing 3.3 million in new business During Fiscal Year 2018 and 2019.

Closed several large pieces of business during the heart of covid by developing value-based relationships. New Business included Dari Mart 33 locations, Market of Choice 11 locations, North Coast Deli Marts 16 locations, Franz Bakery Portland and Seattle.

Developed strong relationships with two large customers that have carried over to my role with BakeMark. Leverage the relationships with both Market of Choice Grocery Store Group and Franz Bakery well negotiating business in the “Bakery World”.

Mapped all Central and Southern Oregon for potential new business. Part of this large project was to go out and see 286 potential customers in the area to determine current market share.

Developed and implemented a “minimum profitability matrix” to determine customers that we would need to increase prices, increase penetration, decrease service or add a rental charge.

Improved the rental agreement provide for each customer to better explain minimum expectations in order to receive the merchandiser free of charge and for Arctic Glacier to hit profit expectations. Northwest Territory Manager 07/2015 – 12/2017

Archon USA, Scappoose, OR

Cemented Archon as one of the top two KEC Custom Stainless Fabricators in the Northwest in just two years.

Cultivated a strong relationship with the largest KEC and Kitchen Design Company in the Northwest. Taking the client from $150,000 in sales to $2,300,000 in less than three years.

Developed a new revenue stream by successfully prospecting ISEC a key player in the management of large construction projects focusing on laboratories for Healthcare and Universities.

Proficient at Project Management of as many as 7 metal fabrication jobs of varying size and complexity at one time.

Landed $800,000 project for Safeway nationally for the fabrication of stainless-steel refrigerator seafood and meat display pans. Used outside the box thinking and negotiating with a partner vendor to help with the manufacturing to hit the customers timeline.

Director of Sales/Vice President of Sales 07/2011 – 06/2015 Performance Foodservice Portland, OR

Designed and implemented a completely new training program for my 16 - 20 territory reps. Used vendor support monthly to teach sales techniques and improve industry product knowledge.

Developed solid marketing strategies for two districts of 8 - 10 reps in Washington and Oregon. This resulted in increased sales of 32% and gross profit increase of 20% for FY 2014. Culminated in finishing

#1 out of 35 OPCO’s nationally.

Developed strong relationships with customer base using a business review format that centered on helping the customer grow their business.

FY 2014 Performance Foodservice Vice President of the Year nationally. Finishing the year with the best year-over-year increase in new business, sales, gross profit growth in the corporation. Education

Bachelor of Science Portland State University

Portland State Football 4 years (2 National Championship games) Awards

Pace Setter, National District Manager of the Year Award Sysco Foods

Vice President of the Year Nationally “Runner up” Performance Food Service

Vice President of the Year Nationally “Winner” Performance Food Service

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