Writer/Advertising & Marketing Professional
Resume:
Contact:
ad7nmo@r.postjobfree.com
Work Samples:
www.linkedin.com/in/susan-cushing-0b5b608
https://muckrack.com/susan-cushing/articles
Summary
Results-focused copywriting/marketing professional with an eclectic background delivering successful advertising campaigns, engaging blogs, in-depth profiles and a host of other assorted content for numerous and diversified clients. A proven track record for creating engaging copy and award winning B2B marketing. Proactive leader with strengths in communication and collaboration. Astute writer with more than 20 years of progressive experience with special emphasis in writing artfully persuasive copy across a wide variety of mediums. Extensive portfolio includes B2B, informational and advertising copywriting. Editor/co-author on two industry specific books and editor on two novels. Experienced, analytical editor consciencely assigning, directing and revising copy from contractual writers. Focused on efficiently and accurately developing quality content in line with targets and on schedule. Susan
Cushing
Skills
• Proficient in AP Style
• SEO Savvy
• Strong Interviewing Finesse
• Copy Proofreading
• Publication Production Oversight
• Marketing Collaboration
• Public Relations
• Reference Research
• Design/Layout Coordination
• Story/Content Development
• Problem Resolution
• In-Depth Profiles
• Team Leader
• Copywriting for Every Medium
Experience
Associate Editor - Target Market Media Publications Phoenix, AZ (Work Remotely)
2015-Present
This publishing company produces several magazines across the country under three brands: Attorney at Law, Real Estate Agent and C-Level. As associate editor I am responsible for the content for all of these as well as the two websites.
• B2B content-blogs, website, professional profiles and industry news
• Supervise multiple writing and editing assignments in dynamic environment within stated deadlines
• Translate technical information/legal jargon into clear, concise, easy-to-understand language for laymen
• Specializing in content marketing
• Cultivate coverage that connects with target audience through breaking news, national and regional trends, social and professional events
• Provide editing, fact-checking and proofreading
• Recruit/guide/supervise freelance writers
• Perform -in-depth research into topics of interest to target audience
• Consistently deliver original content for five magazines, two websites, blogs, and marketing materials
• Write and produce compelling investigative and human-interest stories U.S Director - Global Services in Education
Las Vegas, NV
2010-2015
With divisions in the U.S., China and Australia, this company set-up and ran international schools for ex-pats. Once the schools were open and operating successfully, the primaries would move on to the next project. As an extension of establishing schools, they began assisting foreign students with the desire to attend college or grad school in the United States.
• Ran U.S. division of this international education company, overseeing a small but effective staff
• Created/implemented international marketing materials
• Created original online SAT and LSAT prep program for non-native English-speaking students
• Provided TESOL and TEFL training sessions across China
• Tutored international students in preparation for entrance exams
• Tutored/assisted college and grad-school bound students with entrance applications and essays Student Advisor/Instructor-ITT Technical Institute Las Vegas, NV
2007/2010
Best known for their award-winning computer and IT curriculum, ITT also offered associate and bachelor’s degrees in forensics, business, and electronics. My position was as liaison between students and their program. Very rewarding and no two days were alike.
• Worked one-on-one to help students create their course of study and class schedule
• Taught two classes-Job Interviewing and Intro to Resume Writing
• Regularly met with at-risk students to help them stay on course
• Assisted staff in conducting student orientation and special events
• Guided/counseled students regarding achievable educational/career goals
• Monitored student progress by discussing goals, grades and performance
• Coached high school students and facilitated transition into college setting
• Served as student mentor with social or academic problems Marketing Director-VM Direct
Las Vegas, NV
2003-2007
This digital/video company was a precursor to such things as Zoom and Skype. During the time I was with the company they expanded their service from the U.S., Canada, and Mexico to nine countries including Germany, Italy, and France. Utilizing video, the company’s ambition was to connect the world building a strong and robust network.
• Responsible for the majority of all content
• Created and implemented traditional marketing campaigns
• Regularly updated web pages and social media profiles wit engaging and current content
• Devised innovative strategies to drive customer engagement
• Co-hosted weekly webcast featuring guests discussing various successful implementation of our original product “Hello America”
• Developed and implemented digital marketing programs to incorporate SEO, social media platforms and video campaigns Owner-WriteNow! Copywriting/Marketing
Las Vegas, NV
2001-2003
Developed my own small company servicing a handful of homebuilders, a hospital, a local bank, and marketing collateral for several Strip hotel/casinos.
• Produced innovative and impactful promotional plans and content that supported boosts in traffic and sales
• Created unique content for a wide range of businesses increasing their market share
• Wrote articles, press releases, sales letters, speeches, and other related marketing and promotional materials
• A large portion of my work was working with in-house designers to create unique and engaging invitations to high-rollers and VIP guests to some of the larger casino/resorts including Wynn, Caesars Palace, the Sahara, and Harrah’s
Creative Director-The Creative Group Advertising Agency Las Vegas, NV
1999-2001
I was proud to join the team of this full-service advertising agency. The only reason I moved on is because the owner was forced into retirement when he encountered serious health issues.
• Created marketing plans and devised strategic communication approaches
• Led creative team meetings to share ideas and bring actionable plans to fruition
• Met customer needs and accomplished creative visions by overseeing strategic, focused campaigns
• Provided direction and supervision for team of graphic artists and designers
• Contributed fresh, crips content for print, digital, TV and radio Marketing Director-Warmington Homes
Las Vegas, NV
1996-1999
An exciting and challenging position overseeing all advertising and marketing objectives/programs as well as working with sales staff to boost sales and overseeing all things related to designing sales offices and model decor.
• Created and implemented marketing/advertising campaigns across newspaper, TV and radio
• Media buying/analytics
• Conceived and staged several special events to attract local REALTORS
• Successfully staged creative grand openings for each new neighborhood
• Directed/supervise model home decor
• Contributed fresh, crips content for print, digital, TV and radio
• Monitored competitive market products and trends to keep in line with or ahead of consumer trends
• Boosted sales by developing new product marketing strategies
• Motivated sales staff with incentives and creative competitions
• Monitored signage to ensure directionals were in place every weekend Education
University of Nevada, Las Vegas -B.A.
Course of Study-Communications -Marketing Emphasis University of Nevada, Reno
Course of Study-Journalism
Honors & Awards
Homer Award-Warmington Homes TV Ad Campaign 1999
ADDY Award -WriteNow-VIP Invitation 2002
Homer Award-WriteNow-U.S. Home Brochure-2001
ADDY-Valley Bank Newspaper Ad-WriteNow-2001
Women In Communications (WIC)-EMA Award-U.S. Home Radio Spot-WriteNow 2002 Bronze Quill Award-Real Homes by Centex Homes-“Buying Your New Home” Video-WriteNow 2001
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