Social Media Digital Marketing

HEATHER J. TAYLOR

Montrose Houston, TX LinkedIn heatherjonestaylor

Mobile: 323-***-**** **************@***.***

GET MORE BANG FOR YOUR BUCK

I am a creative hybrid who has performed various roles in my career, offering companies a triple-threat opportunity to get more bang for their buck. (B2B, B2C & H2H savvy) – I am currently working as a contractor for Halliburton as a Content Specialist.

KNOW-HOW

PC + Mac proficient with exceptional knowledge in Microsoft 365. Software: Photoshop, InDesign, Illustrator, InCopy, Asana, Slack, Google Enterprise, WorkFront (ProofHQ), Basecamp, JIRA, Confluence, Asana, Tempo, Workamajig, Trello, Salesforce, + ACT. Web Dev: Wordpress, Tridion, Documentum, Adobe Experience Manager, Sitecore, iWeb, Basic HTML. Other CMS: HubSpot, Zoho, Cision, MuckRack, Mail Chimp, + Constant Contact. Social: Khoros, HootSuite, Sprout, Facebook, Instagram, Skype, TikTok, Tumblr, Twitter, YouTube, Reddit, Linkedin, Pinterest, Podbean, and Snapchat. PR: PRNewswire, Businesswire, and PRWeb. Type: 120wpm

NOTABLE DEEDS

2022 Gold Winner Rebrand/Design/Tagline – Creative Director for Pride Houston 365

2021 Gold Winner Hermes Creative Award – Digital Copywriting, social media campaigns

2021 Silver Muse Award – Best Ad Campaign, social media for AIDS Foundation

2020 MarCom Platinum Awards – Best Public Relations Media Outreach (multiple clients)

2020 MarCom Gold Award – Marketing Strategic Communications for Noble Energy

2016 MarCom Award – Small Business Ambassador Campaign for Reliant (writer, producer)

2015 Silver American Advertising Award for Maxitile (Creative lead, writer)

2014 BMA Lantern Awards (B2B) + GHBA Prism Awards; National GHBA (creative content lead for multiple award-winning marketing and print campaigns)

2017 Selected as creative lead by C-Suite for startup of Reliant Solar and asked to develop a new energy category for NRG/Reliant

2012 Selected as head publicist Sinner’s Creed National Book Tour for Tyndale Publishers, managing all media relations, desk sides, broadcast, radio, online and print effectively for New York, Chicago, Los Angeles, Houston, Dallas, etc.

YOU GOTTA WORK

Halliburton (Marketing Content Specialist – PE – Contract) May 1, 2023 – present

Halliburton provides sustainable global energy solutions that go beyond conventional energy sources.

Provides expert consultation and advice in product enhancement marketing

Executes marketing projects within stimulation chemicals, including working with stakeholders to set project goals, timelines, and campaign strategies.

Web development (Adobe Experience Manager) for production enhancement, stimulation, scale management, bacteria control, and innovative electric equipment.

Lead writer on microdeformation and fiber optics for U.S. and Brazil

Producer of photo/video production for stimulation chemicals onsite at Halliburton

Lead writer for stimulation chemical data sheets, web content, and social media

Mad Hat Maven (Consultant) Houston, TX July 24, 2018 (as needed)

An award-winning consulting team that specializes in internal + external communication strategies and engaging creativity.

Creative Director and Lead Writer for UPI Loan Fund website and marketing

Lead Content Strategist and Writer for Chariot Energy digital ad campaigns

Brand development, messaging lead for Crunch Consulting (accounting)

Senior Producer for videos and online content for AIDS Foundation Houston

Consulted C-level messaging, compliance, global comms and creative for Noble Energy

Consulted internal/external communications, HR, diversity + inclusion for Noble Energy

Creative lead and scriptwriter Budweiser Freedom Reserve commercial video

Lead Communications Consultant for Freedmen’s Town Museums, Purple Door Properties, Texas American Realty, and Karviva Beverages

User-experience and journey-mapping consultant for a variety of e-commerce websites

Lead Communications Consultant for UPI Education to help provide life skills solutions in schools and the launch of UPI Loan Fund that offer interest-free loans to people of color

Social media and website consultant for a variety of clients, including Silver Eagle Distributors, AIDS Foundation Houston, Kim Ogg, D.A., and Judge Shannon Baldwin

Producer for The Montrose Center promo videos and lead publicist for the Law Harrington Senior Center grand opening (media includes the front page of the Houston Chronicle)

Copywriter for blogs, email marketing, social media, pay-per-click campaigns, and scripts

Senior Producer, scriptwriter for the Karviva beverage commercial and online campaigns

Content Strategist and Project Manager for web development for Teacher Tutor Network

Consultant Work 2017-present

Senior Content Specialist for Halliburton, Production Enhancement (contractor), website development, content strategy, project management, SEO, stakeholder interviews, and copywriter for data sheets, case studies and web pages.

Senior Content Strategist for Shell Tap Up, supporting the launch in Houston (2021-2022)

Senior Content Strategist for Cadence Bank overseeing website updates, social media responses, creative, copywriting and editing e-books (2021 6-months; maternity contract)

Creative Writer for North Houston District (branding campaign project)

Producer and lead writer for Chevron oil and gas industry videos, webcasts, training, safety & compliance, tributes, and behind-the-scenes digital media

Senior Writer for Chevron’s technical, compliance data updates, and CBT training videos

Producer and Scriptwriter for Chevron Business and Real Estate Services

Senior Writer and Content Strategist for CenterPoint Energy website update; crafted messaging for new acquisition; content continuity manager (project work)

Scriptwriter and Creative Lead for TrueCost (CenterPoint Energy) video

Producer for Reliant “Community Give Back” video post-employment

Post-Producer and Creative Lead for Texaco with Techron social media video campaign

Creative Content Lead for the American Bureau of Shipping (various projects)

Senior Writer for Superior Shot Peening (in association with Marketing Refresh agency)

Producer for Memorial Hermann promotional videos (in association with Strategic Media)

Crafted C-level IT digital transformation messaging for Exxon

Consulted Exxon global human relations departments in corporate strategies to help improve internal communication

Lead Writer for Exxon Fundamental Infrastructure intranet site

Brand strategist and website development for the pet supply company, TopDawg

Manage customer Journey Maps and UX for wholesale and retail websites

NRG writer, as needed, for sustainable energy and solar post-employment

PR consultant and reputation management specialist for various clients

NRG / Reliant (Senior Copywriter; In-House Producer) Houston, TX July 2015 – July 31, 2017

A leading electricity provider with other service offerings including security, sustainability, and home solutions

Collaborated with legal department on all public-facing content for every channel.

Crafted strategic and creative messaging for Reliant and NRG digital and print mediums.

Managed creative content for advertising, website, social media, direct marketing, email, new product launches, legal disclaimers, scriptwriting, and whatever else they needed

Lead Writer + Strategist for Reliant (Retail and Business), NRG, Security, Solar, and the app

Lead Writer for President Elizabeth Killinger’s “Reliant Gives Community Impact Report”

Managed creative continuity in messaging for solar launch for omnichannel campaign

Contributed to creative direction and planning for solar and alternative power, serving as the primary writer and/or editor for C-level messaging guides, website, executive model presentations for business and marketing; scriptwriter for UX journey mapping for website

Managed “Wordsmith” meetings for all writers at NRG with guest speakers and educational criteria to help align on legal, creative and content development.

Served on the UX team for reliant.com, security and the Reliant app, and microsites, etc.

Creative Writer for reliant.com solar and security web pages

Served as In-House Producer for Reliant videos and photography projects; duties include creating storyboards, scripts; production, itinerary, travel, recruiting, casting, crew assignments, budget, shot list development, post-production, and art direction

Creative Lead for the Small Business Ambassador Campaign

Creative Lead and Writer for NRG Super Bowl microsite (Houston 2016)

Sr. Writer for NRG/Reliant (ads, marketing, blogs, etc.); reliant app; reliant.com, nrg.com

Supervised training and implementation of InDesign and InCopy software with designers and writers on the creative team

Voice-Over Talent for Reliant and Green Mountain Energy (phone system and videos)

On-Target! Advertising Agency (Lead Content Creative) Houston, TX January 2014 – June 2015

An award-winning, full-service brand-communications agency

Lead Content Creative Strategist for all messaging; clients included oil & gas, building, construction, financial, real estate, technical, and energy (B2B and B2C)

Created content for radio, video, websites, marketing collateral, direct email campaigns, auto-responder drip campaigns, remarketing, banners and press releases

Supervised public relations, distribution and pitches; managed Cision/Vocus; PRWeb

Managed and created content for social media campaigns and digital ad buys for clients

Producer and scriptwriter for corporate and promotional videos; voice-over talent

Lead Writer for KPMG marketing collateral and invitations

Managed creative content strategies and promotions for trade shows, social, marketing and advertising campaigns

Novatex Solutions (Marketing Consultant) Houston, TX 2013 6-mos. contract

A website and online marketing agency that specializes in website design, PPC and SEM strategies.

Hired to consult CEO of Novatex Solutions to supervise the launch of Cloud 9 Spine and develop successful project management systems to improve procedures

Created branding, launch strategies, business plan, budget and website direction for owner’s new digital startup, Cloud 9 Spine; worked with PPC and SEM specialists to develop content strategy

Supervised client’s online and traditional marketing and PR (spine surgeons, oil & gas equipment) and media buying for advertising clients

Agency Producer and Scriptwriter for Atlantic Spine Center TV and radio broadcast campaigns and print campaigns (New York, New Jersey, South Florida regions

Reliant (Senior Content Manager/Copywriter) Houston, TX 2013 Contract; Project-based

Reliant is a leading electricity provider with other service offerings, including security, sustainability, and home solutions.

Hired to write online content including: reliant.com online store and product and commodity content for retail, FAQs and legal disclaimers during Documentum to Tridion enterprise website changeover

Content Manager for website and data input for Spanish translations for reliant.com

Provided SEO content for Reliant Home Solutions, Reliant Renewables + Moving Tips

Senior copywriter in charge of developing portable and permanent generators

The Gab Group (Senior PR Consultant/Director of Communications) Boca Raton, FL 2012

An award-winning boutique agency specializing in marketing, design, events & PR

Directly managed a national book tour for Tyndale Publishing; Booked media tour (Press hits included: FOX & Friends, Christian Today, VH1, USA Today, Huffington

Post Producer/Writer of Scott Stapp’s promo videos and EPK for Tyndale Publishing

Consulted public relations, special events, crisis communications, and strategic planning for the agency and a variety of clients, including the Miami Subs + Pitbull venture; iPic, Tanzy, safeHands hand sanitizer, The Rainmaker Restaurant Group, Ra Sushi, and Cenegenics Medical Institute

Sengelmann Hall (Director of Operations/Marketing) Schulenburg, TX 2009- 2012

A two-story, multi-functional restaurant, bar, bakery and dance hall with live music capabilities

Hired due to my diverse background in developing strategic business and marketing plans, improve P&L performance, manage entertainment and marketing.

Maximized profits, reduced overhead & created a working formula for the venue by promoting it as a wedding destination venue for Houston area brides

Creative Director, Writer, Graphic Designer + Producer for advertising, website, online videos and promotional campaigns; attended all trade shows on behalf of employer

Developed brand identity (brand book) and streamlined continuity in PR, advertising, marketing, and SEO with online social networking

Developed a profitable business model for destination weddings and generated sales leads, ultimately promoting the venue nationally and resulting in awards and/or honors from the bridal industry (i.e., The Knot)

Produced live shows, including Crystal Gayle, Joan Osborne, & Asleep at the Wheel

Consulted Board of Directors and Cullen Board of Trustees

Alliance Worldwide Communications (Creative Director; Sr. Publicist) Los Angeles, CA 2003-2009 An international communications agency that specialized in PR, talent management and creative development.

Supervised creative, PR + marketing campaigns for clients, including Proctor & Gamble, The L.A. Forum, Kiera Chaplin, Jermaine Jackson, Flavor Flav, TiGi Bedhead, Grass Lounge, Hotel 41, Vampire beverages, Trucco, Sebastian International, and Plaza Athénée Paris

Managed Talent + Public Relations for celebrities, CEOs & entertainment professionals

Writing projects included: press releases, newsletters, websites, corporate brochures, marketing collateral, ad copy, tag lines, press kits, sales, packaging, and promo videos

Day-to-day contact with international editors, journalists, & producers; successfully maintained placements in int’l publications + broadcast including: Maxim, A&E, Vibe, Variety, E!, Extra, VH1, Good Morning America, Tyra Banks Show and more

Supervised (SEM) campaigns, budgets and online grassroots campaigns for various clients including financial, legal, hospitality, retail and entertainment

Industries, including hospitality, health/beauty, liquor, technology, energy drinks, fashion, jewelry, automotive, non-profit, real estate, film, entertainment, and luxury hotels

Produced events including Hale Bob Spring Fashion Bash; Peace for the Children hosted by Terrence Howard; Art Gallery 626 Earthcare with Jermaine Jackson; Launch Party hosted by Gene Simmons, Make the Discovery Million Dollar Oscar® Retreat, and backstage suites at American Music Awards, Outkast’s Grammy Party, Golden Globes Afterparty, BET Awards

Product Promotions Lead for Plaza Athénée Paris, Warner Bros. red carpet events

OTHER ACCOMPLISHMENTS

Review Columnist and “Editor’s Pick” for a travel guide in Houston, USA Today (2012-2014)

Contributing writer and Assistant Editor for Ciao Bella magazine (2014-2015)

Global HR and IT infrastructure content strategist for ExxonMobil

EDUCATION, CERTIFICATION AND TRAINING

British Academy of Dramatic Arts (Santa Fe, NM)

The Poor School of Drama (London, England)

St. Thomas University (Miami, FL) Communications Major – (The Communications Department honored the achievements of my career in their Marketing 101 curriculum)

Studied French, Spanish and Latin (Higher Education)

Google Analytics Certification (2015, 2019)

Lynda.com

oPhotoshop CC, inDesign, inCopy, Illustrator Essential Training

oWeb Analytics Fundamentals

oFoundations of UX: Content Strategy

oGoogle Analytics and Search Engine Marketing

VOLUNTEER & COMMUNITY OUTREACH

Board Member, Communications Director, UPI Education (2004-present)

Volunteer & Event Fundraiser, HomeAid Houston (2015-2021)

National Campaign Board Member, Victory Fund (2018-present)

Chairwoman, Victory in Houston for Victory Fund (2019-2022)

Member, Houston Watercolor Society (2012-2020)

Co-Chair, International Art Exhibition Houston (2017-2018)

Member, Mayor Sylvester Turner LGBT Advisory Board (2018-2019)

Co-Chair Communications, HRC Houston Steering Committee (2019-2023)

Fun Fact: When I was eight years old, I produced, wrote, cast, and performed a musical in my backyard and sold tickets for a quarter to all my neighbors.

CHECK OUT MY PORTFOLIO

REFERENCES AVAILABLE UPON REQUEST/VIDEO SAMPLES AVAILABLE UPON REQUEST

Creative Portfolio available at

heatherjtaylor.com

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