Digital Marketing Social Media

Sarah Jones

*****.*****@*****.*** ● 423-***-**** ● www.linkedin.com/in/sarah-jones-9ab1691b7

Digital Marketing

As a dedicated digital marketing professional with a bachelor's degree in the field and currently pursuing a master's degree in digital marketing (online), I am actively seeking new opportunities to further my career. Currently relocating to Charleston, I bring a hands-on approach and a strong desire to apply my academic and professional expertise. I am enthusiastic about contributing to innovative digital marketing projects. My passion for people drives me to create meaningful connections and deliver impactful results in the workforce.

Experience

Sync Space Entrepreneur Center Kingsport, Tennessee

Social Media and Marketing Coordinator August 2023 – Present

Developed and executed comprehensive social media strategies, increasing engagement and brand visibility.

Conducted market research and trend analysis to identify customer needs and preferences.

Managed public relations activities, including press releases and media outreach, ensuring consistent communication with stakeholders and the public.

Created engaging content, including videos and photos, to capture the brand identity and drive customer engagement on social media platforms.

Conducted face-to-face meetings, networking, and public speaking engagements to build relationships with key stakeholders and community members.

Hosted and organized events, facilitating meaningful interactions and fostering a strong sense of community among participants.

Sync Space Entrepreneur Center Kingsport, Tennessee

Marketing Intern May 2023 – August 2023

Collaborated with the marketing team to develop and implement strategic marketing plans to promote entrepreneurship and economic development initiatives.

Partnered with the marketing director to devise and execute impactful marketing strategies aimed at fostering entrepreneurship and driving economic development initiatives.

Crafted compelling promotional materials, spanning from vibrant brochures and eye-catching flyers to engaging digital content, ensuring consistent brand messaging across all channels.

Curated and managed comprehensive databases encompassing local businesses, entrepreneurs, and community stakeholders, facilitating targeted outreach and communication efforts to maximize engagement and participation.

Played an integral part in shaping the narrative of email marketing campaigns, newsletters, and press releases, effectively disseminating information to the community regarding upcoming events and opportunities, thus fostering a sense of inclusivity and awareness.

Campus Recreation – East Tennessee State University Johnson City, Tennessee

Marketing Intern October 2022 – May 2023

Assisted in developing and executing digital marketing campaigns.

Managed social media accounts, conducted market research, and collaborated on various projects.

Analyzed campaign performance metrics and generated reports.

Campus Recreation – East Tennessee State University Johnson City, Tennessee

Member Services Supervisor November 2022 – July 2023

Supervised a team of member service representatives, ensuring high-quality customer service and efficient operations at the front desk.

Implemented training programs for staff, focusing on customer service excellence, conflict resolution, and effective communication.

Addressed member inquiries and concerns promptly and professionally, enhancing member satisfaction and retention.

Coordinated membership sales and promotions, achieving monthly sales targets, and increasing overall membership growth.

Managed member accounts, including registrations, cancellations, and payment processing, ensuring accurate and up-to-date records.

Education

East Tennessee State University Johnson City, Tennessee

Bachelor of Business Administration in Marketing – Magna Cum Laude December 2023

Concentration: Integrated Marketing Communications

East Tennessee State University Johnson City, Tennessee

M.S. in Digital Marketing Expected December 2024

Skills

Professional Skills: SEO/SEM, Google Analytics, Adobe Analytics, Adobe Photoshop, Canva, Social Media Management, Content Creation, Email Marketing, Advertising Campaign Management, Microsoft Excel, Data Analysis, and Project Management.

Personal Skills: Excellent verbal and written communication, strong interpersonal skills, excellent public speaking and presentation abilities, collaborative team player, adaptable and flexible in diverse social settings, strong organizational and time management skills, fast learner with a proactive attitude.

Certifications/Special Projects

Certification: Adobe Analytics: Essential Training

Basics of digital analytics, including how to use Adobe’s Analysis Workspace for analysis and data visualization.

Marketing Coordinator (Sync Space): Creative Director – Video Campaign

As Creative Director for the ‘Wherever you’re Going Start Here’ Video Campaign at Sync Space Entrepreneur Center, I led efforts to engage audiences with innovative strategies, ensuring impactful and memorable brand experiences.

Certification: AHA! Product Management Professional Certificate

Equips professionals with advanced skills in digital marketing strategies, emphasizing practical application and strategic analysis in today's competitive landscape.

Case Study: Women in Leadership Case Competition (2023 & 2024) Utah Valley University

The Women in Leadership Collegiate Case Competition invites undergraduate and graduate student teams globally. Participants will address a real-world business challenge with a female leader focus, showcasing problem-solving skills and networking opportunities with Silicon Slopes leaders.

Certification: Google Analytics

The program offers a robust curriculum designed to equip individuals with in-depth knowledge and practical skills in web analytics.

Activities/Involvement

Alpha Xi Delta, Membership Vice President / Member (2020-2023)

Organized and led a four-day recruitment event for 600 potential new members, overseeing all logistics, scheduling, and coordination to ensure a smooth and successful process.

Planned and executed multiple membership events and celebrations.

Led and trained a team of recruitment committee members, managing budgets and resources effectively to enhance recruitment strategies and member retention.

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