Project Management Content Developer

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SHERRI V. CAPERS

Powder Springs, GA **127 770-***-****

linkedin.com/in/sherricapers *******@*****.***

Professional Summary:

Strategic communicator, highly experienced content publisher and developer responsible for managing content across multiple digital channels.

Ability to engage with staff, across all tenures in geographically dispersed locations, confidently and tactfully; and skilled at achieving consensus to move projects forward.

Strong ability to work with teams and multi-task projects under strict deadlines.

Proven track record of increasing website traffic and engagement through targeted content strategies and SEO.

Relevant Skills:

Communications Strategy and Execution

Web/Digital Content

Project Management Tools (Microsoft Teams, Monday.com, Workfront)

Knowledge Base Content

Copywriting & Editing

Search Engine Optimization & Analytics

Content Publishing and Management

Technical Skills:

Software: Microsoft Office, WebTrends, Google Analytics, HTML, SnagIt, Camtasia, SalesHood Learning Management

Content Management Systems: Brightspot, WordPress, Stellent, Kapost, Unily, Umbraco, SharePoint, ServiceNow, EpiServer

SEO: SEMrush, Brightedge, SEO Meta in 1 click, Google Search Console

Collaboration Tools: Slack, Microsoft Teams, Zoom, Bluejeans

Project Management Tools: Workfront, Asana, Monday.com

Internal Communications/Email Marketing Platforms: GovDelivery, Mailchimp, Exact Target, Bananatag

Education:

Master of Business Administration (MBA), Kennesaw State University, Atlanta, GA

Master of Science (MS), Technical and Professional Communication, Southern Polytechnic State University, Atlanta, GA

Bachelor of Arts (BA), Communication, Knoxville College, Knoxville, TN Professional Experience:

Contract Work

CDC, (contractor) Remote, GA Dec. 2022- Present

Web Content Project Manager

Provide project support and web coordination of health communication content while collaborating with a multidisciplinary team to ensure the digital presentations of content on the Coronavirus and Other Respiratory Disease Program website.

Define and drive a process for ongoing site QA, content refresh, and the removal of outdated content.

Manage web content inventory and audit content to migrate to a large website with multiple departments and owners.

Support the reduction and migration of the Covid-19 website from 4,000 web pages to under 300 pages. 2 P a g e

Work closely with the web team to manage all content on the division’s website and ensure copy updated using plain language principles, designed for digital use, 508 compliant, and evaluated.

Coordinate the planning and restructuring of web pages for clean slate as Covid-19 response transitioned to new division.

Coordinate the editing process with team lead and program staff on the editing process

Responsible for contributing to a strategic web content management plan to ensure the ongoing success of the division’s online presence.

AMN Healthcare, (contractor) Remote, CA Sept. 2022- February 2023 SEO Content Lead

Supported the execution of an SEO strategy that positively impacted customer engagement, business visibility, and website rankings through search engine results translating to successful leads and conversions. Created, published, managed, and optimized web/mobile pages through EpiServer (CMS) with proficiency.

Conducted keyword research in coordination with client business objectives to optimize existing content, uncover new opportunities, and increase traffic and conversions.

Assisted in handling core web properties SEO initiatives, including keyword research, on-page optimization, and content optimization across different brands.

Reviewed and audited existing content to assess its current SEO performance, identify opportunities for optimization, and implement necessary improvements to maximize visibility and engagement.

Developed content for landing pages and blogs, and other necessary digital content.

Analyzed web traffic and site health audits to determine necessary optimizations within Google Analytics.

Performed quality checks and follow-up to improve site health (e.g., fixing 404 errors, fixing broken links, implementing redirects, adding missing ALT tags, metadata). AARP, (contractor) Remote, GA Jan. 2022- Sept. 2022 Web Content Manager

Aligned content with business goals, stakeholder objectives, and user needs while providing project support and web coordination for the specialized content business function in a timely manner; Aligning content with business goals, stakeholder objectives, and user needs, managed requests to the satisfaction of respective stakeholders and ensured that business needs were met.

Responsible for working with third-party vendors and content teams to manage daily, weekly, and monthly website updates and enhancements.

Focused on the content of each launch and made recommendations for SEO and content placement.

Provided content management system (CMS) admin rights and trained new users on the CMS tool.

Addressed issues or escalations with vendor partners during weekly check-ins.

Acted as PM on web projects by collaborating with the project team to develop project plans, including requirements, milestones/ tasks, deadlines, goals, communication mechanisms, and deliverables. SAGE SOFTWARE, Remote, GA June 2021- Dec 2021

Internal Communications & Content Lead

Supported communications and content needs for the North America team by managing communications and the flow of sales enablement content and initiatives, processes, and tools to drive sales performance.

Ensured that information was communicated in an effective manner to the Sales organizations through internal channels like the sales newsletter, Teams, Yammer announcements, and the sales portal.

Drove content and platform engagement demonstrated through monthly content updates (i.e., sunsetting outdated content and keeping program language consistent).

Developed and tracked analysis of content effectiveness and sales team impact to ensure successful implementation and adoption of product knowledge.

Governed all content provided by other departments prior to adding to the sales enablement tool.

Worked cross-functionally with product SMEs and product marketing to ensure appropriate content existed for an internal audience.

3 P a g e

Used content management systems to analyze website traffic and user engagement metrics. MCKINSEY & COMPANY, (contractor) Remote, New York Oct. 2020- May 2021 Digital Publishing Editor

Assisted with many facets of digital publishing to create and publish business insights in the form of articles, reports, blogs, videos, podcasts, infographics, email newsletters, and other formats.

Ensured that best-practice processes are followed and liaised with design and production teams to agree on timelines and resolve issues.

Provided feedback on content to sharpen messages to ensure consistency and optimize for search.

Ensured web and app pages are clear, usable, and conform to publishing best practices.

Executed special projects that highlighted innovation in digital publishing. Freelance Work August 2020-Present

Web Content Manager, Copywriter

Provide consulting services to various clients in the public health and non-profit sectors.

Analyze the client's needs, challenges, and opportunities, and propose solutions and recommendations.

Conduct content audits to identify gaps and make content recommendations.

Monitor the health of the site to identify issues and determine fixes.

Use a content management tool to make fixes and update SEO aspects to the copy.

Manage the project scope and timeline and communicate the progress and results to the client.

Collaborate with external IT/design vendors on project deliverables and requirements. CHICK-FIL-A, (contractor) Atlanta, GA July 2019 to July 2020 Knowledge Content Strategist (contractor)

Responsible for driving consistency and accuracy of knowledge base and web content to provide higher quality information to field employees and internal staff by leveraging subject matter experts and external resources.

Authored, published, and flagged content to support field audiences and analysts with product rollouts, day-to-day demands of answering questions, solving issues, and creating content for the self-service platform (ServiceNow) for sharing knowledge.

Prepared strategic content for internal and external platforms such as newsletters, intranet, email articles, and knowledge base content for internal and external audiences.

Owned and maintained the maintenance and responsibility calendar on the web portal.

Analyzed data to identify trending issues and refine content to ensure the integrity of information.

Led as a strategic partner and content developer working cross-functionally to discover business goals and content trends.

Identified and provided insight for product questions and escalation issues to appropriate teams and call center analysts.

Obtained Knowledge-Centered Services (KCS) certification to support knowledge base methodology. CDC (contractor), Atlanta, GA Oct 2018 to July 2019 Web Content Administrator

Provided strategic support, technical assistance, and consultation to the Public Affairs staff and programs in support of the division’s priorities and programmatic goals.

Responded to inquiries or information requests from programs and provide communications guidance.

Analyzed metrics from a variety of channels and created written reports on a monthly, quarterly, and ad hoc basis.

Established a workflow process and governance to support the maintenance of content after publishing.

Audited website content focusing on revisions informed by site architecture, client needs and UX.

Created and executed communication messages to promote and disseminates media branch-specific public health information for diverse audiences using plain language communications principles.

Provided support in updating, maintaining, and curating content for the CDC NMB internet and intranet sites using an editorial calendar to ensure timely and relevant updates. 4 P a g e

Served as content expert and consultant to assess, plan, develop, coordinate, implement, and evaluate dissemination of science-and audience-based tools and messages. Permanent Work

COX ENTERPRISES, INC., Atlanta, GA Oct 2006 to May 2017 Digital Communications Manager

Oversaw the development and implementation of communication channels that targeted internal and external audiences. Worked cross-functionally with stakeholders, vendor partners, and technical subject matter experts to develop and execute projects end-to-end.

Leveraged existing communications channels and technology solutions, including Exact Target, Content Management tool, SharePoint, Workfront, internal portals, websites, and microsites to create effective communications and multi-channel dialogue.

Provided strategic counsel and recommended new communication channels including intuitive visual designs for mobile and web.

Created status updates and other relevant project communications to keep stakeholders updated on the progress of projects, information gathering, approvals, and other communications needs.

Contributed to the overall content strategy and helped develop timely and relevant content topics.

Worked with and managed various vendor relationships to produce quality work, on-time and within budget.

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