Digital Marketing Social Media

CHARLES COSTON

**********@*****.*** 770-***-**** Decatur, Georgia

Linkedin: https://www.linkedin.com/in/charlescoston Portfolio:https://www.charlescostondev.com

HTML Email Developer

Digital Marketing Specialist

A fifteen-year professional with eight years of team management experience, seeking a position as an HTML Email Developer / Digital Marketing Specialist. Proficient in HTML, CSS, and ESP’s with working knowledge of Marketing Automation Platforms. Ready to leverage expertise in crafting visually appealing and responsive email campaigns while executing comprehensive online strategies encompassing Content, SEO, Ads, Social Media, Email, and Analytics to enhance brand visibility and drive conversions. CORE COMPETENCIES AND ACHIEVEMENTS

● Communication and Collaboration:Skilled in fostering effective communication and collaboration with clients, resulting in enhanced coordination for the execution of HTML email campaigns and digital marketing initiatives.

● Time Management: Demonstrate strong organizational skills, ensuring timely delivery of email campaigns and adherence to project deadlines.

● Quality Assurance: Proficient in upholding rigorous quality standards during email campaign development, optimizing content for maximum impact and engagement.

● Training and Development: Constantly pursuing ongoing professional development initiatives, expanding my skill set and expertise, which directly contributes to delivering high-quality results for clients.

PROFESSIONAL EXPERIENCE

HTML Email Developer

November 2022 - Current

Freelance Remote

● Build HTML emails with multiple layouts, including single and multi-column layouts, to convey messages and branding effectively.

● Write clean and responsive HTML code, incorporating design elements and ensuring compatibility across various email clients and devices resolving rendering issues, including Outlook, Gmail, and iPhone, to ensure emails appear as intended.

● Utilize Photoshop and Figma to meticulously prepare and optimize images, ensuring visually compelling email campaigns.

● Integrate email projects into MailChimp streamlining campaign management by providing a centralized platform for design, audience segmentation, and analytics in a clear and customer-friendly manner.

● Schedule and deploy email campaigns using the chosen email service provider (ESP) or marketing automation platform.

Night Replenishment Manager

July 2015 - September 2021

The Home Depot Buffalo, New York

● Managed MOD tasks, ensuring daily priorities were met, achieving an 18% increase in overall store efficiency in 2019.

● Boosted nightly productivity by 15% through strategic problem-solving and streamlined execution.

● Led a team of 12 associates for a 20% performance boost in store product availability.

● Prioritized and communicated messages to associates and upper management improving team coordination and reducing associate call off time by 25%.

● Played a vital role in reducing the store shrink rate by 22% from 2019 to 2020 through innovative security policies and strategic store merchandise remapping. TECHNOLOGICAL SKILLS

HTML • CSS • Google Analytics • CMS • Wordpress • Hub Spot • Adobe Photoshop •Web Optimization • Git • Github • Litmus • Shopify • Segmentation • Figma AREAS OF EXPERTISE

Email Development • Constant Contact • Email Campaigns • Email Service Providers • Mailchimp • Content Management Systems • Quality Assurance • Collaboration • Theme Customization • ActiveCampaign • Time Management • Media Queries • Responsive Design • CAN-SPAM • A/B Testing • Attention to Detail • Written/Verbal Communication • Search Engine Optimization (SEO) CERTIFICATIONS / PROFESSIONAL TRAINING

HTML Email Developer Course Codingphase.com

Coding Boot Camp (2022 - 2024)

CMS Developer Course Codingphase.com

Coding Boot Camp (2022 - 2024)

Google Analytics Certification:

https://skillshop.credential.net/7a7a24af-15f4-4326-9cd9-1dd41d4610d8 Hubspot Email Marketing Certification:

https://app.hubspot.com/academy/achievements/2n87hrr6/en/1/charles-coston/email-marketing VOLUNTEER WORK

Community Fundraiser

American Diabetes Association

(November 2021 - January 2023)

Email Marketer

Catch-a-Fire Save The Waves

(March 20, 2024)

“Charles C. helped Save The Waves Coalition make their email communications more efficient by setting them up with an email marketing software.”

https://www.catchafire.org/impact/match/3684685/save-the-waves-coalition--email-marketing-system-se t-up/

EDUCATION

Associates Degree / Small Business Management

Erie Community College

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