Financial Planning FP&A

Yuliya Kemenyash, MBA

New York City, NY ***** 347-***-**** **********@*****.*** https://www.linkedin.com/in/yuliya-kemenyash/

EXECUTIVE LEADER OF FINANCIAL PLANNING AND ANALYSIS

Accomplished finance professional with an extensive experience in financial planning and analysis, cash forecasting, and strategic financial management. Demonstrated ability to provide financial and strategic support, drive budgeting, forecasting, and reporting processes, and collaborate effectively with senior management. Proven track record of optimizing financial performance, developing financial models, and managing complex financial projects. Proven people leadership skills, backed by an MBA in Finance and Accounting from Fordham University.

AREAS OF EXPERTISE

Financial Planning and Analysis P&L Management Budgeting and Forecasting Variance Analysis Strategic and Organizational Planning Long-Term Financial Planning Monthly Reporting Business Transformation Profit Improvement Cost Reduction Initiatives Opex and Capex Management Cost Analysis Variance Analysis Gross Margin Planning Cash Flow Forecasting Balance Sheet Trend Analysis Productivity Analysis Capital Planning Expense Payable Accounts Receivable Financial and Operational KPIs Close Cycle Activities Audit People Leadership Consultative and Analytical Support Advanced proficiency in MS Applications (Excel (Advanced) Word Access Outlook Adobe PowerPoint) Oracle EBS Hyperion Power BI SmartView One Stream and Excel Add-In Anaplan Business Objects Ad Hoc Analysis

KEY QUALIFICATIONS

Cross-functional Team Collaboration Meeting Aggressive Deadlines Highly Organized Process Improvement Fast-Paced Environment Data-Driven and Outcome-Focused Ambiguous Project Execution Excellent Communication

PROFESSIONAL EXPERIENCE

Macy’s Inc, New York, NY July 2001 - February 2024

Director of Marketing Finance, FP&A, January 2018 - February 2024

Spearheaded the management of annual marketing expenses totaling $1 billion. Served as the key figure within Marketing Finance by collaborating with six business leads to develop and execute all aspects of planning, forecasting, and financial reporting functions. Directly involved with driving strategic budget optimization, target setting and 3-year long-range planning through trend analysis and cost projections. Translated marketing expenses into actionable strategies to amplify key initiatives, enforcing rigorous internal and external financial controls.

Provided consultative and analytical support to marketing’s senior leaders, procurement, human resources (HR), and corporate finance to optimize budget allocations and develop key strategies. Identified the most effective allocation of resources across departments, resulting in optimized strategies and maximized return on investment for the upcoming years. Implemented cost-saving measures to optimize the marketing budget, improve ROAS, and deliver over $150 million in savings over the 5-year period.

Analyzed credit and marketing expenditures for Macy’s Loyalty Program, $20 million annually, created consolidated budgets, monitored, and enforced expense control to ensure expenditures remain within budget.

Managed all aspects of planning, forecasting, end-month closing, invoice processing, external and internal audits for print media (direct mail, newspaper insertion, and outdoor). Streamlined financial processes to achieve half a million in administrative savings in perpetuity.

Provided transparency by developing a financial model segmenting marketing expenses for online (macy’s.com) and brick-and-mortar stores, which was subsequently used in by-location profit and loss statement to reflect omnichannel retail reporting.

Led continuous operational improvement initiatives to optimize financial workflow and significantly reduced labor hours.

Nurtured and empowered inexperienced but high-potential direct reports through personalized mentorship and collaborative initiatives.

Yuliya Kemenyash **********@*****.*** Page 2

Director of Financial Planning and Analysis, March 2015 - January 2018

Collaborated with twenty-three finance business teams to build and maintain total company’s weekly SG&A forecasts and provide variance explanations to CFO by area of responsibility. Directly managed planning, forecasting and expense control for $200+ million payroll and non-payroll merchant’s related expenses.

Created complex payroll model by position level which allowed effective planning, forecasting, and weekly reporting of number of open positions at each level. As a result, merchant payroll expenses were on or below target.

Collaborated with cross-functional teams, such as Merchandising, HR, IT and Finance, to develop and implement cost savings opportunities to optimize SG&A expenses and improve financial performance for Macy’s Inc (restructuring).

Produced complex monthly stores scorecard data (P&L) and year-end bonus adjustments for all store’s senior management team which ensured fair reviews evaluation used for annual bonus model and merit increases.

Director of Gross Margin Planning, August 2011 - March 2015

Collaborated with the VP of Gross Margin Planning to develop sales ($25 billion) and gross margin plans, analyzed historical sales trends and integrated new key initiatives for the forthcoming year. Developed sales, gross receipts, and margin plans on a seasonal, monthly, and daily basis, segmented by store and department. Led a team of 3.

Collaborated with cross-functional teams, such as Merchants (Buyers/Planners), Information Technology, Pricing Strategy and Marketing Effectiveness teams to create automated reporting of company's daily sales by family of business and by omnichannel.

Provided Sr. Leadership with various daily/weekly/monthly/seasonal and ad-hoc reporting to analyze gross margin and sales performance by location and department levels.

Director of Selling and Store Ops Finance, April 2009 - August 2011

Managed expense planning and forecasting of all 4-wall accounts (payroll and non-payroll) for over 750 store locations, $2.2 billion. Spearheaded the streamlining of all operational processes post-merger of 6 Macy’s nameplates into Macy’s Inc.

Managed all stores vendor-paid salary and commission contribution negotiations post-merger of all Macy’s divisions to streamline billing, forecasting, and planning process.

Analyzed cosmetics budgets and subsequently proposed profit improvement by vendor (sales performance vs gross payroll, commission, and salary rebate).

Collaborated with various business partners (Logistics, Staffing, HR, and Selling Services) to budget, track and analyze performance by store using various KPI to improve efficiency and cost-effectiveness.

Director of Divisional Operations, April 2005 - April 2009

Built financial models to analyze and plan seasonal budgets for all store operations for Macy’s East, 170 locations with an overall budget of $740+ million. Identified cost-saving opportunities to improve store productivity and drove significant profit improvement. Led a team of 5.

Produced weekly and seasonal reports for stores and senior management with KPIs to provide transparency on performance trends vs plan and vs last year.

Functioned as liaison between Store Management, VP of Operations, HR, and corporate finance with respect to all budget matters (target setting, restructuring and cost savings opportunities).

Oversaw capital expenditures for Operations pyramid (up to $15 million annually).

Facilitated the production of an annual store score card used for annual merit and bonus calculation for all regional, district and store management.

Analyzed and adjusted store hours of operation by evaluating break-even points, aiding Store Managers in maximizing store profits.

ADDITIONAL RELEVANT EXPERIENCE

Macy’s Inc., Manager of Divisional Operations Financial Analyst of Divisional Operations

EDUCATION

Master of Business Administration, MBA, in Finance and Accounting, Fordham University, NY, NY

Bachelor of Arts, BA, in Computer Science, Hunter College, NY, NY

Contact this candidate