Donna M. Penner
Sales Executive, Direct Marketing, Sales Management
ad25zq@r.postjobfree.com
PROFESSIONAL EXPERIENCE:
Business Account Executive - March 2017 – Present SPECTRUM CORPORATION
Responsible for Business to Business Sales Within Assigned Territory
Consistent Top 10% National Monthly Producer
Regional Sales Award
Increased Territory Sales Production By 300%
Developed Numerous Major Accounts Including Dunham’s, Aunt Millie’s, Black Rock, Andiamo’s
Xfinity Home Security Sales Specialist - June 2013- March 2017 COMCAST CORPORATION
Consistent Top 2% National Monthly Producer All Years
Awarded #1 Regional Sales Producer All Product Lines 2015
Awarded #1 National Home Security Sales Person 2014 & 2015
Achieved Elite Status (Top 5% Nationally) and Awarded National Recognition Trip 2014 & 2015
Sales & Sales Management Nov 2008 - May 2013 COMCAST CONTRACTOR, AT&T – PRIME WIRELESS
Consistent Top Producer Of Residential Direct Sales– Averaged 24 + Units Weekly
Team Leader – Recruited, Trained & Oversaw Team Of 10-15 Reps
Developed Relationships With & Conducted Events at MDU Accounts
Developed Community Outreach Program, Increasing New Customer Acquisition
National Director Of Marketing & Promotions – June 1988-September 2008 FITNESS USA
Hired As: Specialties Marketing Representative – Consistently Achieved Top Producer
Promoted To: Specialties Marketing Manager – Oversaw Team Which Consistently Achieved Top Regional Sales
Promoted To: Regional Specialties Marketing Director – Oversaw Region Which Consistently Achieved
Top National Sales
Promoted To: National Director Of Specialty Marketing & Promotions – Oversaw Entire Division.
Also responsible For conceptualization, development, success & profitability of all existing and newly created direct marketing programs
As National Director Of Specialty Marketing & Promotions:
Oversaw division Of 50-75 independent contractors & managers - division produced 100% of total
company sales leads
Responsible for 6000+ Retail Partner Accounts that generated ongoing sales leads, Including numerous major accounts such as Little Caesar’s, Pizza Hut, Subway, Kroger, MJR Theaters
Conceptualized, Created, Developed & Successfully Operated “Spin To Win” Program which increased
volume of lead generation program by 500-1000%
Negotiated Free or Minimal Pricing with and oversaw 6-8 venues per week which were utilized to create large volume of sales leads, including: Comerica Park, Michigan State Fair, Detroit Zoo, Freedom Hill, Michigan State Fair & all County Fairs, Michigan Renaissance Festival, Area Malls MJR Theaters
Conceptualized, Created, Developed numerous outreach lead generation programs including “Fun
Packs” lead generation program, onsite survey lead generation program and numerous co-op programs with
retail partners
Conceptualized and designed specialty marketing materials for dozens of new outreach/co-op/community/corporate lead generation programs
EDUCATON:
Oakland University /Rochester, MI / GPA 3.6
Bachelor Of Arts Degree Major-English, Minor- Communications
Teaching Certificate- Secondary Education, Graduate Coursework- MBA