Email Marketing Manager

KATHY MURRAY

708-***-**** • ******.******@*****.*** • FORT MYERS, FL

Objective: Creative marketing professional seeks a full time position within a company that will allow me to utilize my skills with the potential for growth.

Technical Expertise:

Software: Adobe Design Suites, Microsoft Office, Exact Target (Sales Force), Constant Contact, What Counts, AdWords, DREAM, Languages: Visual Basics .NET, C#, HTML, CSS, PHP, SQL Experience:

Online/Email Marketing Manager TEN: The Enthusiast Network, Bonita Springs, FL – May 2016 - Present Developed & managed digital/email marketing campaigns for magazine subscriptions. Devised strategies to drive online traffic to over 40 magazine title’s landing pages. Developed, implemented & managed new & existing e-mail communication programs. Executed A/B & multi-variant testing strategies including, testing ad copy/ bid strategy/price strategy, & Call-to-Action (CTA). Measure & report performance of all digital marketing campaigns & assess against ROI goals. Utilizing a range of techniques including paid search, PPC, digital media strategy, optimization techniques, & bid management. Improving the usability, design, content & conversion of landing pages. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels; including mobile marketing. Hands on experience of web analytics, such as Google Analytics & AdWords. Developed reports to analyze results/tracking conversion rates & recommend changes to improve overall P&L. Responsible for planning & budgets digital marketing. Marketing Manager (Contractor): Epsilon, InteQ Services, Chico’s, Chicago, IL & Fort Myers, FL – May 2014 - May 2016 Analyzed & reported for database management for online campaigns. Strategized with the Digital Marketing Team with campaigns using CRM Software. Planned, managed, & executed paid search campaigns, including account setup, strategy development, organization, optimization, & management. Designed/Coded websites, templates, landing pages. Created & promoted ads with tracking of PPC. Designed magazine layouts, HTML email templates, calendars, brochures, business cards, & billboards/signs. Constructed HTML /CSS coding of emails, landing pages, logo designs for MOEN, Olive Garden, AT&T, GMC, Lincoln, Chevy, Buick, Nissan, Jaguar, Soma, Reebok, Rockport, G.H. Bass & Co., Papyrus & Sony. Verified compatibility with web browsers & mobile functionality with quality control testing. Worked with range of email software for creating, targeting & tracking email campaigns. Managed accounts for client’s scheduling of emails. Troubleshooting; Devise strategy, planning developing & implementing specific email marketing projects, focusing on acquisition

& ensuring deliverability. Used working understanding of HTML, CSS, API’s, app & mobile functionality. Marketing Director: Energy Savers Inc., Orland Park, IL – January 2014 - May 2014 Organized/Developed marketing concepts & designs. Construction of E-marketing strategies/campaigns. Implemented quality assurance of campaigns, scheduled, organized, created & managed email lists & campaigns. Development of graphics & HTML for B2C/B2B emails campaigns. Maintaining of website. SEO & Google Analytics. Reporting of CTR, Managing social media: Facebook, Twitter, Google+, & blogs. Data input, developed & improved digital reporting to track engagement & sales on various platforms. Monitored latest trends in email marketing & integrated them into Company’s marketing plans where appropriate. Responsible for budgets & invoices. Email Marketing Project Coordinator: Vision Integrated Graphics, Chicago, IL – August 2011 - August 2013 Constructed design of graphics & HTML coding of contents for B2B/B2C emails. Implementing daily production & scheduling of email marketing campaigns. Organized & imported client/dealer’s email lists into database. Plan, execute, & measure experiments & conversion tests. Performed quality tests for compatibility with web browsers & to ensure images, subject lines & data extensions function properly. Collaborate with internal teams to create landing pages & optimize user experience. Web/Graphic Designer: Port Royal Jewelers Inc., Naples FL – March 2010 - August 2011 Established the business logo & managed online brand & product campaigns to raise brand awareness. Designed, developed, & maintained dynamic website. Managed online ordering, inventory, & initiated international business communications. Manage the relationship with the Email deployment agency & serve as Company’s expert in their use. Planned & executed all web, SEO/SEM, marketing database, email, social media & display advertising campaigns. Created graphics, flash videos for website, promotional events, brochures, email blast, advertisements & print for magazines. Conducted security policies & meetings. Organized paperless NEAT database.

Education:

Southwest Florida College, Fort Myers, FL

Associate in Science Graphic Design – Graduated December 2008 – GPA 3.6 Associate in Science Web Development & Programming – Graduated June 2010 – GPA 3.8