Marketing Specialist, Project Manager, Media Buyer

443-***-**** ***********@*****.***

Work Experience

AutoNation- Fort Lauderdale

Merchandising Coordinator (Contract) February 2017- Present

Assist procurement on manufacturer incentives, offers, and promotional event content

Monitor competitive resource systems and produce data information packages

Develop creative production requests, job tickets, purchase order requests, and media/ production estimates

Assemble campaign communications kits, coordinate campaign and presentation details and status reports

Input merchandising offer content information into merchandising platform

Rocket Matter- Boca Raton

Account Executive March 2016- November 2016

Created innovative process improvements and pipeline management strategies utilizing the SalesForce CRM.

Co-managed trade shows by planning budgets, designing displays, and coordinating requirements.

Lead content writer for promotional materials, while also managing schedules and assignments, and coordinating mailing lists.

Enhanced sales team by providing a detailed understanding of billing procedure and case management workflows based on practice area, firm size, and technology aptitude.

Strengthened relationships with small to midsize law firms, channel partners, law schools, and bar associations, in face to face demo sessions and by way of the GoToMeeting software.

Conceptualized creative briefing for sales and marketing from origin to delivery, ensuring all departments are aligned on final approvals.

Great Healthworks- Fort Lauderdale, FL

Media Operations Analyst December 2013- October 2015

•Managed and prioritized internal projects focused on identifying target audiences for multiple product lines across Cable and Broadcast Television with a budget of $250,000 quarterly.

•Managed Direct Response campaigns in 60 markets within the US and LATAM

•Managed project timelines and coordinate resources to meet deadlines

•Coordinated launch and creative briefings of media campaigns with marketing, communications, and sales departments.

•Researched and evaluated sales and market trends for budget planning

•Liaising and building relationships, negotiating rates for media space with both local and national stations. (Cox Media, SBG, Mercury Media, FOX)

•Budget, track, and report campaigns to senior management.

•Use of excel to analyze large amounts of data applying advance excel formulas (i.e pivot tables, lookups, etc.)

Living Color Aquariums, Fort Lauderdale, FL

Marketing Coordinator July 2013- November 2013

•Coordinated and implemented marketing communication projects with responsibilities that include public relations, special events management, advertising, and creating brand awareness.

•Developed, and implemented social media strategies to increase brand awareness, lead generation and engagement for Living Color Aquariums.

•Managed and delivered monthly segmented e-mails (Constant Contact) with dynamic content; created PowerPoint presentations

•Collaborated with cross-functional teams to create and coordinate design, production, and distribution of marketing materials, including traditional print and digital mediums

•Managed, multi-channel print, catalog, web and direct marketing campaigns within set timelines.

•Write content for corporate communications clearly communicating expectations for inside and outside the organization

O2 Media Inc, Pompano Beach, FL

Social Media Specialist and Campaign Specialist January 2012- June 2013

•Developed, managed, and optimized the content calendar across all social media outlets for two National TV shows that air on Lifetime Network: The Balancing Act and Designing Spaces.

•Maintain accounts across social media platforms by promoting and sharing content, increasing our follower base through organic and paid social efforts, engaging our audience through social conversations and building relationships.

•Collaborated with National brands to develop, maintain, and execute their social media campaigns

•Assisted with Campaign Management for Direct Response campaigns, including interacting with call centers, media buyers and conducting performance analysis

•Help assist the development of television production, media, for long form and short form DRTV infomercial.

Education

Florida Atlantic University, Boca Raton, FL Graduated May, 2012

Bachelor of Business Administration

Major: International Business

Additional Skills

MS Word, MS Excel, MS Power Point, Hootsuite, Social Media Savvy, Analytics, Time Management, SaaS

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