ATIN BANERJEE

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E-Mail: aczy3w@r.postjobfree.com

Contact: 098******** / 098********

Senior level assignments as a Zonal Head, Business Operation Group Head in

Marketing, Brand Management and Client Relationship Management with an

organisation of high repute in Institutional Sector

PROFESSIONAL SYNOPSIS

< An astute professional with over 24 years of

rich experience in Sales & Marketing, Business

Development, Agent Development, Channel

Management, Branch Operations, Key Account

Management and Team Management in Education

Doman.

< Adept in determining the demand for products and

services offered and identifying potential

customers.

< Skilled in developing the pricing strategies

with the goal of maximizing the firm's profits

or share of the market while ensuring the firm's

customers are satisfied.

< Demonstrated expertise in development &

implementation of promotion plans and handling

communication for brands including all above the

line and below the line activities.

< An effective communicator & team leader with

strong analytical, problem solving &

organizational abilities. Versatile, creative

possesses excellent communication &

interpersonal skills.

COMPETENCIES OVERVIEW

Branch Operations of the Region

< Monitoring overall operations of all the branch; responsible for planning

and achieving set branch targets from time to time.

< Implementing corporate goals, short & long term budgets, managing

inventory & assets and developing business plans for the achievement of

goals.

Sales & Marketing

< Distinguishing the marketing strategy based on knowledge of establishment

objectives, market characteristics, cost and mark-up factors.

< Coordinating the marketing activities and policies to promote products

and services.

< Developing Agent network throughout the East, North East, Nepal and

Bangladesh.

< Utilising sales forecasting and strategic planning to ensure the sale and

profitability of products, lines, services, analyzing business

developments and monitoring market trends.

Business Development

< Directing and overseeing the company marketing function to identify and

develop new customers for products and services.

< Develop pricing strategies, balancing firm objectives and customer

satisfaction.

< Coordinating and participating in promotional activities and trade shows

to market products and services.

< Initiating market research studies and analyzing their findings.

< Conducting economic and commercial surveys to identify potential markets

for products and services.

< Franchisee Development.

Placement Management

< Placement of the qualified students into the relevant industry.

Team Management

< Directing the hiring, training and performance evaluations of marketing &

sales staff and overseeing their daily activities.

< Leading and motivating the team to achieve pre set targets.

Specialities

< Interactive, Communicative, marketing, creative skills and an ability to

deal with community in a warm and amicable manner.

< Possess strong leadership qualities and strongly believe that the aim of

education should be man making.

< Expert in Excel and MIS.

EMPLOYMENT RECITAL

Acharya Institutes

Manager Student Affairs - East, June 2014 to October 2016

Accountabilities:

< Overseeing the branding and promotions including strategic planning in

the Eastern Region.

< Handling the marketing aspect of admission through Agent network from

entire West Bengal, Bihar, Jharkhand, Sikkim, Guwahati, Shillong, Nepal

and Bangladesh.

< Accredited for introducing the Institute in East, North East, Nepal &

Bangladesh. Carried out extensive tour for organising seminars & career

counselling session in school and colleges at various places of Eastern

India.

< Dexterously coordinated with various schools, intermediate colleges &

coaching centre for admissions and awareness.

< Develop the potential agents from my jurisdiction and dealing with them.

Achievements:

< Successfully start-up the operations in Kolkata.

< Conducted Seminars in School and colleges in West Bengal, Bihar,

Jharkhand, North East, Nepal and Bangladesh.

< Now it is one of the most prominent admission office of Acharya.

< 1.5 Crore revenue has been generated in the current financial year from

Kolkata.

Applied Professional Training

Business Head, February 2013 to May 2014

Accountabilities:

< To monitor all the Marketing, Business Development and Public / Media

Relation activities of the Organisation throughout Eastern Region.

< School and college activities in the Region.

< Soft skill Training and placement of the students.

< Design, implement and facilitate marketing plan and strategies for the

Organisation.

< Support development of regional marketing budgets.

< Monitor day to day Business development activities.

< Monitor corporate communications activities.

< Build, develop and train the marketing team which is competent,

commercially astute, dedicated and efficient.

< Franchisee development.

< To create MIS for the Organisation and ensure the productivity of the

marketing team.

Achievements:

< Successfully start-up the operations and bring stability in the

Institute.

< Bring Students satisfaction and minimize dropout.

< Successfully started the Corporate Training vertical.

< Successfully placed the students (Success rate 70%).

< Adapt the Sales and Channel operation process, which leads to smooth

functioning, growth of revenue and increase the brand image.

< Recruit, train and prepare a dedicated marketing team in the Centre.

< Designed and implemented MIS systems and all reporting formats for the

Organisation.

First Impression Consulting Pvt. Ltd.

Zonal Head East, January 2011 to January 2013

Accountabilities:

< Start-up operations of the new Organisation.

< Identifying and appointing new result-oriented franchisee and make them

operational.

< Creating new Franchisee and motivating them to increase involvement

levels as well as business.

< Liaison with Business Partners to plan sales and marketing promotion

strategies.

< Institutional and Corporate tie-ups.

< Conducting workshop and delivering presentation in various locations to

develop the awareness about the new Programs and training.

Achievements:

< Successfully start-up the operations in Kolkata.

< Identifying and appointing new result-oriented franchisees and make them

operational.

< Streamlining the Channel support activities.

< Adapt the Sales and Channel operation process, which leads to smooth

functioning, growth of revenue and increase the brand image.

< Carry on Extensive expansion drive in East.

< Have successfully launched and start the training programs in Kolkata.

< Designed and implemented MIS systems and all reporting formats for the

Organisation.

Frankfinn Institute of Air Hostess Training

Centre Head, July 2004 to December 2005

City Head, January 2006 to December 2006

Business Operation Group Head East, January 2007 to December 2010

Accountabilities:

< To develop business and generate Revenue from the Region.

< To prepare Presentations, script and strategies to develop marketing

activities.

< To conduct seminars and workshops in various locations across the East to

collect data and to develop the awareness about the courses.

< Imparting training to the new staff regularly reviewed their

performances, giving quality feedback and developing team spirit.

< To work out on Brand building, establishing relationship with the

existing & prospective resources.

< Making ATL marketing plans and budgets as per the requirement to achieve

overall goals of the Organisation.

< Keeping COA per customer within the bench mark set by the management.

< Making BTL marketing activity plans and budgets as per Business target.

< Rendering placement assistance to the students of the Region.

< To create MIS for the Organisation and ensure the productivity of the

marketing team.

< To lead and motivate a team of more than 70 in 17 Centres across East to

work on a same platform towards the Organisational Goals.

Achievements:

< Got promotion from Centre Manager to City Head Marketing within one and

half years (July 2004 - December 2005) and from City Head Marketing to

Business Operation Group Head of East within 1 year (January 2006 -

December 2006). Successfully worked as a Business Operation Group Head of

East from January 2007 to December 2010.

< Have successfully developed the Business and achieved the target set by

the Organisation for the Region.

< I have developed Centre team in Kolkata (3 Centres), Barrackpore,

Bardhaman, Siliguri, Darjeeling, Kalimpong, Gangtok, Guwahati, Shillong,

Ranchi, Dhanbad, Bokaro, Hazaribagh, Jamshedpur, and Bhubaneswar in East.

< Received Best Business Operations Group Head award for two times during

my tenure.

< 100% Placement record as a Centre Head.

< Designed MIS systems and all Reporting formats for the Organisation.

NIIT

Centre Head - Jalpaiguri, Katihar & Barasat Centre, May 2000 to June 2004

Accountabilities:

< Responsible for the Admission, sales & promotional activities like

seminars, presentations etc. in schools, colleges, institutions &

coaching centres in my jurisdiction.

< Lead the different Admission drive of NIIT at times successfully.

< To work out on brand building, establishing relationship with the

existing & prospecting resources, taking classes on Computer Skills.

< Taken an initiative & drive, establishing two way communication,

regularly reviewed the performance of my team, given quality feedback,

developed team spirit, positively influenced, motivated them, established

& encouraged disciplined work habits.

< Determine training needs for the Centre staff.

< Utilized individual training, group instruction, lectures,

demonstrations, conferences, meetings and workshops.

Achievements:

< Achieved target all the time in Jalpaiguri and Katihar throughout my

tenure.

< Barasat Centre has been awarded as the best Centre among Kolkata on May,

2004 in my tenure.

Lloyds Finance Ltd.

Regional Manager Fixed Deposit, February 1992 to April 2000

Accountabilities:

< Responsible for leading a team of Executives for selling Fixed Deposits

in East. This included planning and budgeting and after sale services of

the FD.

< Looking into the administrations was also one of my major

responsibilities.

Achievements:

< Within two years East was became no.1 as a zone in the Country.

PROFESSIONAL ENHANCEMENTS

< MBA - In Marketing from Sikkim Manipal University.

SCHOLASTICS

< B.Sc - From University of Kolkata.

TECHNICAL QUALIFICATION

< DCA - Diploma in Computer Application from British Institutes.

< IT Skills: Well versed with MS - Office, Expertise in Ms Excel and

Internet Applications

PERSONAL DOSSIER

Date of Birth: 2nd September, 1967.

Marital Status: Married.

Languages Known: English, Bengali, and Hindi.

Present Address: "Satya Kusum Apartment", Flat - 4, 92B, Biren Roy Road

West, Kolkata - 700061.

Strategic Planning

Profit Centre Operations

Regional Operations

Franchisee Development

Counselling and Admission

Sales & Marketing

Agent Development

Channel Management

Placement of the Students

Team Management

Expert in MIS

Contact this candidate