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Manager Sales

South Hadley, Massachusetts, 01075, United States
April 21, 2017

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** ********* ******* ****, ** 01075 413.***.**** giuliagiovanelli EDUCATION

University of Massachusetts Amherst Amherst, MA

Isenberg School of Management

Master of Business Administration (MBA); 2017; GPA 3.9

• Emphasis Marketing

• Awarded MBA Fellowship

• National Association of Women MBA (NAWMBA)

• Consulting Club, Net Impact

University of Colorado Denver, CO

Bachelor of Arts in Sociology; With Distinction; 1997 PROFESSIONAL EXPERIENCE

THE CREATIVE BUSINESS (February 2016- Present) South Hadley, MA Owner/Lead Consultant

• Development comprehensive digital media campaign for B2B and B2C.

• Market trend analysis to uncover new business opportunities.

• Program and planogram analysis and proposals.

• Marketing and promotional and sales presentation material development.

• Forecasting model development using regression analysis. CANSON, INC. (November 2005-December 2015) South Hadley, MA A 458-Year-Old French based company. An International leader in the Fine Art Paper Industry. Marketing Manager Fine Art, North America (Aug 2012- Dec 2015)

• Developed and implemented analytically based marketing strategies in line with corporate objectives.

• Managed life cycle and P&L for a broad product portfolio consisting +1,600 Skus.

• Lead cross functional team in development and launch of numerous product lines, and promotions.

• Lead consumer research team quantitative and qualitative brand awareness study.

• Developed and presented brand repositioning strategy for US market to international leadership team.

• New Product Development and repackaging under new branding strategy resulted in 35% sales increase.

• Developed and managed digital media communications plan for North American market. Marketing & Sales Account Manager- Education, Craft, and Book Chain (Jan 2010- Dec 2015)

• Established strong customer relations with key accounts.

• Drove growth with strong understanding of customer, consumer, and category needs and objectives.

• Prepared and presented in-depth planogram analysis for category growth: product selection, placement.

• Developed creative merchandising solutions, signage and innovative consumer promotions.

• Increased drive isle placement during key selling season from 4 to 16 products.

• Top customer sales increase 40%, with customer sales out the door increasing 28.69%.

• Educational Accounts: completed through catalog review, optimizing product placement. o Attended Educational regional shows gathering market data from educators and retailers. o Developed products geared toward the needs of educational market. Marketing Manager- PAPERSHOW (Jan 2009-Dec 2011)

A high tech digital writing solution using Bluetooth and Annoto technology for interactive and dynamic presentations in schools and in the boardroom.

• Managed marketing and sales new business venture in North American market.

• Collaborated with international marketing team on best practices.

• Drove growth through new market penetration (Amazon, Office Super Stores, High Tech specialty shops)

• Presented to small and large groups (largest over 1,000 people), Television and radio interviews.

• Directed PR agency in the execution of communications campaign.

• Managed all consumer technical support calls.

Product Manager – Young Core and Craft & Hobby (Nov 2005-Feb 2009)

• Lead cross functioning team to develop award winning children’s product range.

• Sales results exceeded corporate expectations by 25% in year 1.

• Built strategic alliance with licensing partners.

• Negotiated with vendors both locally and abroad to find cost effective solutions for the company.

• Developed and presented quality product presentations to top customers.

• Trained sales force and customer service on features and benefits of all ranges.

• Presented NPD to international marketing team and annual sales meeting events. CREATIVE SWEETS, INC. (May 2003-January 2005) Amherst, MA An e-commerce site specialized in hard to find confections Owner/Proprietor

• Managed and maintained all aspects of the business.

• Business maintained a 50% annual growth with 95% profit margins.

• Negotiated terms and pricing with top US confectionery companies, and shipping suppliers.

• Created e-commerce platform using the latest technologies. RAGOLD’S INC. (November 1998-March 2003) Chicago, IL A Germany confectionery company known for introducing the first sugar free mint in US Market. Brand & Private Label Manager

• Developed and managed marketing and sales budget to meet corporate objectives.

• Established strong relationship with customers and worked one on one to develop private label program.

• Worked closely with two licensing agencies on licensed confectionery range development.

• Created and executed marketing communication, and event marketing to increase brand awareness.

• Developed innovative merchandising to win consumers at “first moment of truth”.

• Negotiated with overseas vendor saving company $80k annually. Skills


• Proficient with: Microsoft Excel, PowerPoint, Word, Business Objects, Diver, and Planogram software.

• Familiar with: JD Edwards, Photoshop, SAP and Google Analytics; SEM Rush.

• Hands on Experience: SQL, Rapidminer, Tableau; SPSS Languages: Level 5 proficiency Italian, Level 3 proficiency French and Spanish Activities

American Marketing Association (AMA)

EORC Running Club Member, Volunteer assistant race director

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