SENIOR EXECUTIVE STRATEGIC LEADER
SUCCESSFUL SALES LEADER NEW BUSINESS GENERATOR PROFIT GROWTH EXPERT Accomplished Senior Level Sales Executive with demonstrated experience and proven track record of increasing sales volume for existing accounts and generating new business. Successfully managed P&L for an $80 Million wholesale business while maximizing revenues and margins. Exceptional knowledge of all critical aspects of supervising the sales cycle, accelerating revenue growth, and ensuring market optimization. Consistently drives profitability and exceeds organizational objectives through extensive retail partnerships, innovative product development, and entrepreneurial initiatives. Notable staff development and motivational skills. CAREER HIGHLIGHTS
CORE COMPETENCIES
Budgeting & Forecasting
Merchandising & Strategic Planning
Profitability Improvement
Organizational Leadership
Customer Relations
Multi-site Operations
New Business Initiatives
Consensus Building & Teaming
Gross Margin & Trend Analysis
Decision-Making
Performance Optimization
New Business Development
PROFESSIONAL EXPERIENCE
DEAL BUSTERS, New York, NY 2011 - Present
Structured, supported, and supervised the connection between the retailer, jobber, and wholesaler to conduct strategic purchases to help the manufacturer sell seasonal merchandise.
Developed volume of business in excess of $10M in sales.
Represented brands such as Land’s End, Maybelline, Timex, Joe Boxer, Aeropostale, and Ed Hardy.
Managed retail partnerships with Marmaxx, Citi Trends, Family Dollar, and Christmas Tree Shops. KIDS HEADQUARTERS, Division of Li & Fung USA, New York, NY 2000 - 2011 Senior Vice President of Sales (2010-2011)
US Polo Assn., Avirex, And1, X-Games, Paul Frank
Managed and maintained an $80M sales budget while overseeing all areas of the sales division including merchandise sku planning, financial planning, and profitability.
Hired, trained, managed, and led teams of 25+ direct reports, which included in-house sales and planning teams in multiple offices and showrooms, in addition to production and design. SCOTT MARMER
SCOTT
MARMER
18 Warren Street Rumson, NJ 07760
732-***-**** ********@*****.***
Increased the sales volume of US Polo Association from $12M to $54M (2000-2011). Restructured and relaunched Paul Frank, Avirex, and And1 brands by focusing the product offering of each brand, which resulted in a rapid increase of profit margins. Launched X-Games brand in 2009, generating $4M in sales volume for the division within 18 months. Honored with the “Exceptional Leadership in Sales” Award in 2005. 2
18 Warren Street Rumson, NJ 07760
732-***-**** ********@*****.***
Improved the US Polo Association business from $12M to $54M in sales volume.
Launched X-Games brand, which generated $4M in sales for the division within 18 months.
Restructured and relaunched Paul Frank, Avirex, and And1 brands by focusing the product offering of each brand, which resulted in a rapid increase of profit margins.
Cultivated and maintained “key” accounts including JC Penny, Sears, Stage, Target, AFFE, and Burlington.
Developed a strong sales team by identifying leaders and best practices. Led, trained, and coached team in selling, negotiating, and presentation. Strategized staffing needs across categories and brands.
Maximized revenue by focusing on new business sales. Restructured and relaunched existing brands and implemented a markdown profitability strategy.
Aligned design, merchandising, and sales to create an annual calendar based on target dates. Provided product direction based on customer needs and maintained controlled development.
Provided overall direction for all activities related to the development of sales objectives and strategies.
Ensured execution and achieved sales targets.
Created and implemented budget and strategy plans, analyzed sales, product margins, staffing costs, and operating expenses.
Mediated and liaised with the Licensor and Licensee to maintain product integrity and business plans.
Set short and long-term sales goals and evaluated effectiveness of sales programs, proposed changes for future.
GRAND KNITTING MILLS, New York, NY 1992 - 2000
National Sales Manager
Generated sales of children’s apparel to major chains, discounters, and department stores including Bradleys’ Caldor, Jamesway, Hill’s, Montgomery Ward, and Costco.
Developed seasonal business plans by analyzing sales history, forecasting future trends, and conducting market analysis for new opportunities.
Controlled and organized movement of all off-price merchandise while maximizing revenue.
Worked directly with design staff in developing and forecasting branded and private label trends.
Managed, motivated, and unified 4-5 sales representatives nationwide.
Supported and solved troubleshooting issues and resolved conflicts. LITTLE TOPSY’S INC., New York, NY
1985 -1992
National Sales Manager
Managed and conducted sales of children’s apparel to major chains, discounters, and department stores
Developed new accounts for both regular and off-price merchandise while maximizing revenue.
Assisted design staff in forecasting upcoming trends for various accounts.
Acted as liaison between design team, production, and sales departments. LONDON FOG OUTERWEAR, New York, NY 1983-1985
Account Executive
Completed sales of children’s apparel to major department stores and mass merchants in the Southeastern territory of the U.S.
Managed and motivated a team of 4-5 sales representatives.