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Marketing Sales

Indianapolis, Indiana, United States
April 21, 2017

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Patrick A. Kirkland

Project Management Sales Marketing Account Management

*** ******, ************, ** 312.***.****

Summary of Skills

Knowledgeable Sales and Marketing Professional with over 10 years of experience in developing and implementing Sales and

Marketing Campaigns, Proven Effective Negotiation and Account Management Skills, Social Media Marketing, Sales

Forecasting, and Developing and Maintaining Strong Professional Relationships with key stakeholders. Experience includes but

not limited to:

Team Leadership Data Entry/Collection Budget Management

Group Facilitation Programmatic Consultation Event Coordination

Strategic Planning Youth Engagement B2B Relationship Building


St. Francis University

Joliet, IL

Major: Marketing and Finance

Professional Experience

National American University, Indianapolis, IN, March 2015 June 2016

Enrollment Advisor

Actively recruited prospective students via telephone, email, or other forms of communication to assist in the enrollment


Assist Campus Director with various events, such as college fairs, open house events, field marketing, and strategic planning

Advised current students on programs of study and promoted retention and program completion

Scheduled campus visits for prospective students

Utilized Computer Based Tracking Software such as Salesforce and CampusVue to track registration, completion, and retention

Spellbound Marketing Group (SMG), Chicago, IL, March 2011 2015

Field Marketing Manager

Developed niche marketing and rebranding campaign for Jack N For Beats for Jack Daniels Brand of Whiskey Jack Daniels

Tennessee Honey, including social media and guerrilla marketing strategies

Worked closely with Brand Global Marketing Team to create plans submitted to the Global Marketing Director, while

managing experiential marketing events

Managed budget, staff, and tour routing for both on and off premise execution in Houston, St. Louis,

Oakland and Chicago

Acted as the corporate liaison between Jack Daniels/Jack N for Beats and partners such as DTLR and Atlantic records

Kept track of market data collection for reporting and expense related purposes

South Shore and Gage Park CPS Mentoring Initiative Power of Sound, Chicago, IL, June 2012- 2014

Program Manager for Youth Development Workshops

Served as Lead Facilitator for a Youth Based Music Creation Workshop

Introduced mentees to the multi-facets of the music industry including but not limited to recording, production, marketing

promotion, and project management

Acted as consultant for program curriculum

Supervised Student Activities, and Directed off Site Engagement Opportunities

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Professional References Available Upon Request

Provided mentees with the necessary support and guidance needed to prepare for careers within the entertainment industry

Professional Experience Continued

Sony/BMG- Malaco Records, Chicago, IL May 2008 December 2011

Road/Tour Manager

Managed the daily operation of a large music tour production, entailing the scheduling, accommodations and finances for the

artists, and other entities involved such as stage crews, transportation, lodging, etc. Responsibilities included the performance

settlement, petty cash flow, and overall tour accounting

Served as the liaison between management and or record company and the band for the scheduling of radio and record

promotions and the coordination of daily press and interviews

Administered contracts to ensure adherence to agreed terms

Responsible for ensuring venue readiness for performance which included but not limited to lighting and sound checks, proper

dressing room accommodations, and ensuring the safety of all performing artists

Coordinated information from management, agents, and publicists in preparation for scheduling the tour. Worked cohesively

with those departments to schedule and solidify performance schedules included on the tour. Scheduled promotional events such

as publicity appearances, radio interviews, and other events that the band/artist will attend as promotion for the scheduled tour.

Ellis University, Chicago, IL November 2007- March 2008

Admissions Advisor

Planned Strategies for Student Recruitment and estimated rough costs for the implementation of each developed strategy

Organized admission fairs, special promotional programs, and other related marketing ventures

Initiated new and innovative technologies for assisting prospective students and parents with needed information in reference to

the universitys policies and procedures

Interacted daily with prospective students, via instant message, social media, email, and phone solicitation to achieve

satisfactory sales results through strong relationship building and exemplary customer service

Completed daily cold calls to prospective leads through third party supplied information for enrollment within Online


Kaplan University, Chicago, IL May 2007- November 2007

Admissions Advisor

Assisted the prospective students with admissions enrollment and tracked students admissions progress until start date

Interviewed the applicants through telephone and personal interviews, to analyze motivation, interest, effort and ability to

qualify for various programs.

Performed daily interviews, reviewed enrollment activities and updated leads.

Maintained the organized, updated confidential admissions enrollment information for new students and current students

H & R Block Mortgage, Rosemont, IL April 2005 - May 2007

Mortgage Specialist

Mortgage origination servicing Tax Customers of H & R Block

Patrick A. Kirkland

Project Management Sales Marketing Account Management

934 Hardin, Indianapolis, IN 312.***.****

Daily interaction with tax clients by utilizing Internet sources in conjunction with Call Centers to Achieve Satisfactory Sales


Assessed the financial needs of individual tax customers through conducting thorough analysis of customers financial state and

goals to create plausible recommendations per the individual clients needs

Remained abreast with the services and products offered through H & R Block to continue clientele growth and over all service


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Professional References Available Upon Request

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