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Sales Marketing

Irvine, California, United States
April 21, 2017

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Alexander Connelly Irvine California 92620 Cell: (949) ***-****

Senior Sales and Marketing Management

Business Development ~ National/International Sales Management ~ Strategic Alliances

Senior Management Executive with progressive experience in all phases of Sales, Business Development, Marketing, Corporate Growth and Expansion in consumer products and technology on a global basis. Will adapt, manage, lead and implement new standards that increase sales and market visibility. Extensive knowledge in structuring and building successful sales, business development, and marketing teams that work inside the box while envisioning and dreaming outside the box. My ability as a team leader coupled with motivational skills ensures results. This experience is complimented by a BS degree in Business.


Sales (Domestic / International) Annual Budget New Product Development

Marketing / Social Media

Monthly Forecasting

Product/Brand Management


Sales Analysis

Customer Relationships

OEM / Private Label

Positive Team Building

Product Life Cycle


Procom Products, Inc. – City of Industry, California 2016 – Present

Manufacturer of Consumer based E-Category Rideables and Home goods

Vice President of Sale

Responsible for developing and leading a strong team of sales managers, independent sales representatives and marketing staff that expanded sales and branding efforts to National Retailers and Sporting Goods

Established company’s presence in to retail: Nordstrom, REI, Bealls, Dillards, Bed Bath & Beyond, Target, Walmart, Dicks Sporting Goods, Academy, Big 5, Modells, Bass Pro, Scheels, Army Air Force Exchange, Costco Home Depot, Lowes, Toys-R-Us, TJX, QVC, AMAZON, Walgreens, CVS and others

Developed new forecasting efforts to monitor all sales cycles to match each category of product

Fortress Group LLC – Lake Forest, California 2014 – 2016

Manufacturer of Sunglass Eyewear targeting national, regional and independent retailers, E-tailors and private label opportunities

National Sales Manager

Responsible for developing and leading a strong team of sales managers, independent sales representatives and marketing staff that expanded sales and branding efforts to North America.

Established key vertical markets while building on grass roots independent dealer channels, regional and national accounts. Developed international distribution in South America, Europe and Asia.

Instrumental in supporting marketing efforts developing new websites, social media and branding of kreed and Crush sunglasses with ROI of work become brand of the year

Established company’s presence in to retail: Nordstrom, REI, Bealls, Dicks, Academy, Big 5, Ron Jon’s, Jacks Surf, Bass Pro, Cabela’s, Scheels, Army Air Force Exchange, Home Depot, Menards, Lowes, Amazon, TJX and

Alexander Connelly Page Two

Produced innovative, “outside of the box” programs to capitalize on competitions weakness creating sales growth and branding.

Established and supported key branding efforts of through Web and Social Media (Instagram, Facebook, Pinterest)

Travel domestically and internationally supporting sales, product training and trade shows

Managed inside / outside sales and manufactures representatives

Created annual sales budget, monthly forecasts and weekly sales reports to achieve monthly sales goals

Developed relationships and projects for private label/OEM manufacturing.

Inno Advanced Car Racks – Torrance, California 2005 – 2014

Manufacturer of automotive base racks and racks attachments targeting the sports enthusiast for the outdoor industry including ski, surf, kayak, cargo, bike and fishing

Vice President, Sales & Marketing

Responsible for developing sales, and marketing for Japanese based company globally. Quickly built grass roots sporting goods and consumer goods dealer channels through regional and national distribution while exceeding annual budgeted goals.

Joined company with zero market and in less the 7 years established sales and marketing programs capturing more than 8% market share in a $200 million dollar industry

Increase sales by 400% during the USA recession

Produced innovative programs to capitalize on competitions weakness, creating sales growth and branding.

Established company’s presence in Retail, Rack Specialty, National Retail, REI, Sport Chalet, Dicks, Bass Pro, Sports Authority,, Amazon and others

Developed distribution in nine countries expanding the brand and sales globally.

Travel domestically and internationally supporting sales, product training and trade shows

Managed inside sales, outside sales and manufactures representatives worldwide

Exceeded projected budget goals each year

Maintained profit and loss, inventories, accounts receivables and day-to-day operations.

Developed relationships and projects with Toyota, Hyundai, Audi and others manufactures for private label/OEM manufacturing.

GI, INC. – Costa Mesa, California 2001 – 2005

Manufacturer of specialty retail and commercial lighting products including battery-operated candles, table top lighting, outdoor lighting and build to order products with annual sales revenue of $5M and 8 employees.

Vice President, Sales & Marketing

Responsible for developing sales and brand awareness for innovative cutting edge candlelight technology in the retail and commercial sales markets, including boutiques, retail store fronts, regional, national and QVC/Shop TV sales, hotels, casinos, restaurants and spa’s.

Established company’s presence in Consumer Goods Retail & Commercial lighting industry as the world’s safest light that quickly received internationally branding.

Grew sales from a start up with zero revenue to $1.4 million in 14 months.

Global sales force coupled with radio and TV campaigns resulting in the company doubling in size in the first 2 years.

Created an innovative, “outside of the box” thinking company-creating products to meet customer needs resulting in profits for the company and returns on investment for the customer exceeding 50% in the 1st year.

Established relationship with QVC, Home Shopping Network (Canada), Target, Lamp Plus, Brookstone, Sharper Image, JC Penney, Costco, Sam’s Clubs and others. Developed Sales through National Catalog Companies.

Developed B2B relationships with hospitality to include Corporate Starwood Hotels, Hyatt, Hilton, Four Season and others supporting Food & Beverage, Convention Services and Banquet Operations.

Established OEM Relationships developing licensing and private branding to expand market interests.

Duties include: annual budget, monthly forecast, operations, sales and marketing

Alexander Connelly Page Three

SUPERSCAPE, INC. – San Clemente, California 2000 – 2001

Developer of Web based 3-D visual technology for implementation into e-learning and e-training solutions with annual sales revenue of $80M and 125 employees.

Vice President, Business Development

Successfully developed and implemented programs that established the company as a leader in Internet 3D visualization.

Visual Technology and Services through identifying markets that would bring immediate results in the least amount of time and resulting in long-term relationships worldwide.

Developed strategies to approach CRM, CAD, CBT, bundling and wireless opportunities for short-term and long-term relationships.

Within 4 months, established relationship with Hitachi for corporate-wide licensing and partnership arrangement estimated value of $10M and garnered the support of Hitachi’s Board of Directors to pilot the program

Developed alliances with Japan, Korea, Hong Kong and Australia to broaden the company’s market presence.

Secured opportunities with the 5 top national e-learning and e-training companies including IBM, Intellinex, Siebel, AOL, Viacom, Sony, Dell and Gateway generating revenue exceeding $9M

Proposed, Developed and Implemented 3-D Visual on-line web solution for Office Depot, Dell, Circuit City, Good Guys, Suzuki, Ford, Costco, Home Depot, Comp USA, Wing Department stores (Japan) and many other National Retailer, OEM’s, and Corporate Accounts, generating revenue in excess of $11M

Established new partnership and technology/licensing transfer agreement opportunities with Mercedes Benz, Clarion, The Department of Defense, AT&T, NTT (Japan), SK Telecom (Korea) and Verizon among others.

TECHNOLOGY ZONE, INC. – Irvine, California – Vice-President 1999 – 2001

Manufacturer and distributor of computer hardware and software solutions targeting the Hispanic community for low cost home computers and Internet access with annual sales revenue of $50M and 55 employees.

PACIFIC DIGITAL CORPORATION – Irvine, California – VP Sales and Marketing 1996 – 1999

Manufacturer and worldwide distributor of computer hardware, software, peripheral products and multimedia based products with annual sales revenue of $150M and 100 employees.

HITACHI HOME ELECTRONICS – Norcross, Georgia - National Sales Manager 1989 – 1996

Manufacturer of multimedia products, security products, video imaging and LCD projectors for the Americas & Asian markets, responsible for a $550M annual budget

LASER MICRO SYSTEMS – Santa Ana, California - Founder 1980 – 1989

Established in my Junior Year in High School, Manufacture and developer of new compatible floppy disc drives for Apple Computer, Commodore, IBM and created a branch of manufacturer’s representative for computer hardware and software. Annual Budget $15M


BS, Business Marketing, California State University, Fullerton


Develop market and business relationships studies for the sales of new medical patented formularies and technologies for the University of California, Irvine


Apple, Microsoft Office: Word, Excel, PowerPoint, and Outlook


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