Sales Account Executive

Robert M. Liska

** ******** * ****** **** Lake, NJ 07828 H: 908-***-**** C: 201-***-**** r l i ska@opton l i ne. net TOP-PERFORMING SALES EXECUTIVE – SURGICAL PRODUCTS & MEDICAL DEVICES Sales Expertise: Operating Rooms / Surgeons / Hospitals / Surgery Centers / Distributors / Clinical Training Recipient of multiple awards for top-tier sales performance throughout career, including:

#1 USA Salesman Elite 1% President Award Top 10% “Club One” Sales Excellence Award (4X) Sales Excellence Global Award Sales Excellence Surgery Center Award National Leadership Award Best of the Best Award Merit Award Region of the Year #1 Rookie of The Year Performance-driven sales leader with a time-tested record of consistently exceeding robust sales goals, building share in fiercely competitive healthcare markets, and establishing/managing long-term sustainable relationships with surgeons, physicians, and senior-level business decision makers, including C-level executives. Recognized by surgeons and physicians as a knowledgeable advisor and value-added support partner in the areas of spine, hips, knees, and shoulder surgical treatments. Highly skilled at conducting selling activities into the operating room, including the specialties of Anesthesia, General Surgery, Cardiovascular, Orthopedics, Urology, ENT, Radiology, EP & Cath Lab, G.I., and Endoscopy. Competencies that Drive a Strong Competitive Advantage

Major Account Management Client Acquisition, Growth & Retention Distribution Channel Management

New Business Development Relationship Management Field Sales/Distributor Training

Regional Territory Expansion Surgeon & Surgery In-Service Clinical Consulting & Support

Public Relations & Marketing C-Level Executive Presentations Cadaver Workshop Facilitation PROFESSIONAL EXPERIENCE

HALYARD HEALTH (Formerly KIMBERLY-CLARK HEALTHCARE), Alpharetta, GA 2000 to Present NYSE: HYH – A medical technology company, formerly known as Kimberly-Clark Healthcare, which manufactures clinical and surgical products and solutions for infection prevention, respiratory health, digestive health, and pain management. Sales Executive Account Manager, Interventional Pain Management (NJ, NY, PA) – 2009-Present Position and sell radiofrequency ablation capital equipment, with patented consumables related to pain care, to physicians at surgical centers, hospitals, and office procedure rooms across a 3-state region. Target the specialties of Anesthesiology, Ortho Spine, Physical Medicine & Rehabilitation, Interventional Radiology, and NeuroSurgical. Provide proctorship assistance and in-house service for physicians performing procedures in the operating room. Continually identify, cultivate, and build strong physician relationships by providing them with value-added assistance in the areas of capital funding, clinical support, Medicare reimbursement, cadaver workshop training, and final sale negotiation.

• Maintained consecutive years of growth contributing $997K in new sales on total revenue of $2.9M.

• Achieved “Club One” award for Top 10% sales performance in 2012, with 113.9% sales growth in annual sales.

• Led Distribution Training/Conversion Program and served as Field Sales Trainer and Sales Advisory Board member.

• Served as 1st Per Diem Clinical Support Educator for physician modalities expansion training and for Direct Inside Sales Coordinators in the areas of consumer marketing and technology equipment promotions.

• Promoted and led new business development initiatives, including physician referral dinner meetings, regional cadaver workshops, and community awareness campaigns. Develop relations with 2 KOL’s to serve as corporate faculty.

• Cultivated strong relationship with key institutional decision makers by conducting presentations on Medicare financials and patient outcomes to standard value analysis committees. Medical Sales Executive Account Manager (NJ, DE, PA) – 2005-2009 Promoted to drive sales of non-woven surgical packs/gowns/PPE products and medical devices in hospitals and surgery centers across multiple specialties. Played key role in building relationships with distribution channel and GPO field sales team, as well as cultivating sales growth with custom surgical assemblers. Implemented all in-service for staff CEU training within facilities, as well as conducting activities for successfully selling into other areas within each facility.

• Achieved #1 USA Salesman Elite 1% President Award and distinguished Sales Excellence Global Award.

• Exceeded 2008 sales quota by 186% ($634K); nominated to Sales Advisory Board to Executive Management.

• Grew sales by $2.4M from 2004-2007, 183% per year; earned Sales Excellence Surgery Center Award.

• Received “Club One” award for Top 10% sales performance in 2006 and 2007, exceeding quotas by 113% and 124% respectively.

ROBERT M. LISKA RESUME PAGE TWO

Senior Distribution & Alternate Care Sales Manager (NJ, NY, CT) – 2000-2005 As senior sales relationship builder for a new startup Distribution & Alternate Care division, assisted National Accounts team with establishing numerous new distribution channels. In addition, developed marketing/sales strategies and providing training and support for distributors, including Henry Schein, McKesson, PSS, Medline, and Cardinal. Cultivated and managed top-level relationships at Henry Schein HQ. Led initiatives for growing business with surgery centers in collaboration with custom surgical assemblers and other local medical distribution suppliers.

• Grew surgical sales by 199% in 2004, achieving “Merit Award for Sales Excellence” and “Best of the Best” awards.

• Received “Club One” award for Top 10% sales performance for achieving 118.42% sales growth in 2005.

• Co-managed targeted medical business initiatives that grew to $17.9M in revenue.

• Received “National Leadership Award” for 198% surgical sales growth and Region of the Year”. AMERIPATH LABORATORY MEDICAL, INC., Riviera Beach, FL 1999 to 2000 A leading provider of anatomic pathology, dermatopathology, and molecular diagnostics. Territory Sales Manager (NJ, NY)

Sold diagnostic sales into the specialties of dermatology, plastic surgery, ENT, and podiatry markets. Pioneered new dermatopathology services for the Dr. Bernard Ackerman Academy of Dermatopathology through hospitals, surgery centers, and physician offices. Developed business by consulting with billing services and managed specimen couriers, and building lists of managed care providers.

• Achieved “#1 Rookie of the Year” recognition in 1999 for top-grossing sales revenue of $639K.

• Created new sales revenue stream by building relationships within the NY St. Barnabas Hospital of Dermatology EARLIER CAREER SUMMARY: Received steady performance-based promotions to sales and sales management roles of increased responsibility and scope with leading companies in the foodservices industry. Early performance highlights include: VENTURA-MITSUI FOODS LLC, City of Industry, California 1996 to 1999 Regional Sales Manager – (Metro NY/NJ) Manage industry broker sales agents. Negotiated distribution agreements. Establish marketing support to meet business objectives. Received multiple sales awards. NABISCO COMPANY, Parsippany, New Jersey 1989 to 1996 Area Sales Manager – (NJ/NY/PA) Consistently exceeded 100% of sales quota as Area Sales Manager at Nabisco; three-time recipient of “Circle of Excellence” National Award ranking in Top 5% of sales force. KELLOGG’S COMPANY, Battle Creek, Michigan 1988 to 1989 Sales Representative – (NJ/NY) Achieved #2 ranking for individual sales performance, out of 128 regional peers. EDUCATION & ENDORESEMENTS

Bachelor of Science, Marketing – Fairleigh Dickinson University, 1988 Marketing Major; Academic Business Honors

Associates in Applied Sciences, Computer Information Technology – College of Morris, 2005 IT Major; Magna Cum Laude, Academic Honor Society Merit Professional Endorsements:

Custom Surgical Partner: “Robert and I have worked aggressively on alternate care surgical facilities for four years. To date (Sept 2005), we as a team approach to have achieved in closing business $1,825,000 this year...His demonstrations, in-service advice and clinical support have been crucial to our success!” George C. Lileholm, Territory Manager, AVID Medical Inc.

Manager/Colleague: “If I were to start a sales organization that required someone with skill sets that made them equally effective either in the field or in a headquarters environment, I would start with Robert. I have had the opportunity to work with him as part of a two-man team covering a very complex Henry Schein, Inc. In 35 years of sales management, I have observed only a handful of individuals that possessed [his] combination of skills. Ward Smith, Director, Dental Distribution, Kimberly-Clark Health Care. Physician: “Robert is a thoughtful and highly regarded sales person who earned the admiration of people fortunate enough to work with him... I have no doubt that Robert will become an invaluable asset to your company. Ariz R. Mehta, M.D., President, Pain & Disability Institute, P.C., Clinical Professor, N.J. Rutgers Medical School & N.Y. Cornell Medical College. For additional endorsements see full addendum

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