Marketing Executive

James Gerontzos

** ***** ******, ***** ******, NY 10605 917-***-**** **********@*****.***

BUSINESS DEVELOPMENT BRAND STRATEGIST

Healthcare Marketing / Strategic Business Development / Brand Awareness / Direct Mail / Events / Digital / Social Media / Multi-Channel / Networking / Public Relations / Promotions / Competitive Analysis / Metric Analysis / Cross-Functional Management

Career History

Director, Marketing and Communications, Mount Sinai Health System, 2014-2016.

Developed and executed strategic plan for the Department of Obstetrics, Gynecology and Reproductive Science to assist in enhancing reputation, strengthen referral relationships, and increase patient visits, which included revamping the web site, developing digital and traditional campaigns, and gathering metrics through the electronic health record software.

Collaborated with all locations to incorporate tactical plans that assisted in an increase in patient visits and addressed medical site needs with projects including search engine optimization, business development initiatives, and cross-functional projects involving numerous specialties.

Marketed the latest innovative technologies available to promote the medical school and clinical services through traditional and digital mediums including Vignette web content management, EPIC health services, and Constant Contact for data management.

Collaborated with Central Marketing to implement initiatives, maintain brand consistency, and worked with numerous external vendors to enhance digital and traditional platforms such as contact lists, advertising, and digital portals for the web.

Supported new Women’s Health initiatives across the system to augment awareness that included working with internal departments such as Development, Community Relations, and Digital/Social Media.

Marketing Manager, Montefiore Health System, 2010-2014.

Developed and executed strategies for service lines such as Transplantation, Gastroenterology, Geriatrics, Endocrinology, and Nursing to support increases in patient volume by up to 25% through initiatives that included search engine marketing, digital and print advertisements, and publication development.

Enhanced reputation for key specialties in U.S. News & World Report and Castle Connolly through print ads, emails blasts to influential physicians, and banner ads on medical sites.

Key member in planning the institutional ‘Inspired Medicine’ campaign and providing input on concepts for regional advertising including TV, Web, and Radio.

Maintained vendor relationships in database, project, and list management for digital and print, as well as help market the implementation for EPIC health services.

Strengthened internal relationships (Development, Public Relations, Community Relations, and Planning) for collaborative communications and leveraged our relationship with Albert Einstein College of Medicine to elevate the visibility of both organizations.

Marketing Manager (Pro Bono), Rabbit Hole Ensemble, 2010.

Helped double sales volume for Theatre Company with no funding allocated for promotion that included press releases and e-mail campaigns targeting publications in New York City.

Brand Manager, NBTY, 2009 to 2010.

Led marketing strategy that boosted sales 15% for #1 National Joint Care Product for Osteoarthritis.

Developed plan to gain market share and sales, decrease competitive presence, and analyze product frequency and campaign effectiveness.

Worked on campaigns (national TV and radio), brand image, and plan readjustments to stay within budget.

Marketing Brand Manager, Health Care Products (Division of Hi-Tech Pharmacal), 2007 to 2009.

Created and managed promotional programs, boosting brand sales 20% on average.

Worked on strategic plans that target consumers with Diabetes to purchase products from the brand and physicians to recommend these products to their patients.

Marketing Manager, Natural Organics, Inc., 2005 to 2007.

Raised new product earnings 15% and increased units sold 10% overall on entire line.

Created promotions for line of 900+ manufactured goods in Nature’s Plus brand and built campaigns for foreign/domestic media outlets.

Merchandising Supervisor, Hallmark, 2001 to 2005.

Guided a staff of five that led to completing goals and objectives in collaboration with 35+ retail outlets.

Earlier: Marketing Coordinator, Danny Frank Productions.

Implemented marketing strategies for radio shows, non-profit organizations, and financial institutions.

EDUCATION

M.B.A. in Marketing Management (2003) and B.S. in Marketing (2000) from St. John’s University in New York

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